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{"id":10079,"date":"2018-11-20T10:00:55","date_gmt":"2018-11-20T08:00:55","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=10079"},"modified":"2018-12-13T09:48:23","modified_gmt":"2018-12-13T07:48:23","slug":"innovation-strategy-of-the-company","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/innovation-strategy-of-the-company\/","title":{"rendered":"Baryshevskaya Inna, Malyshenko Yurii, Sklev\u0430 Konstiantyn. Innovation strategy of the company as a source of its competitive advantages"},"content":{"rendered":"

[vc_row][vc_column width=”1\/2″][vc_column_text]JEL Classification<\/strong>: \u041e30, \u041e31, Q10.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

DOI<\/strong>:\u00a0https:\/\/doi.org\/10.31521\/modecon.V11(2018)-02<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Baryshevskaya Inna<\/strong>, PhD (Economics), Associate Professor of the Department of Finance, Banking and Insurance, Mykolayiv National Agrarian University, Mykolayiv, Ukraine<\/p>\n

ORCID<\/strong>:<\/strong> 0000-0003-3851-160X<\/a><\/span>
\ne-mail<\/strong>:<\/strong> inessa.83@ukr.net<\/a><\/span><\/p>\n

Malyshenko Yurii<\/strong>, applicant for higher education of Accounting and Finance faculty, Mykolayiv National Agrarian University, Mykolayiv, Ukraine<\/p>\n

e-mail<\/strong>:<\/strong> ymal13497@gmail.com<\/a><\/span><\/p>\n

Sklev\u0430 Konstiantyn<\/strong>, applicant for higher education of Accounting and Finance faculty, Mykolayiv National Agrarian University, Mykolayiv, Ukraine<\/p>\n

e-mail:<\/strong> skleva1996@gmail.com<\/a><\/p>\n

Innovation strategy of the company as a source of its competitive advantages<\/strong><\/h2>\n

Abstract. Introduction<\/strong>. Innovative development is an integral and active part of all spheres of life of a society and, in particular, the enterprise as its primary link. The importance of innovation development for enterprises can not be overemphasized: only through innovation can the competitiveness of products be ensured both on the domestic and on the world market.\u00a0Innovation activity is one of the main components of the process of ensuring the successful operation of enterprises. Therefore, modern economic conditions require intensive innovation activity, effective organization of research and development, innovations, reduction of innovation risks, strategic management in the innovation activity of each enterprise.<\/p>\n

Purpose<\/strong>. The purpose of the article is to reveal theoretical aspects of development of the strategy of innovative development of enterprises in modern economic conditions.<\/p>\n

Results<\/strong>. Innovative development strategy of an enterprise is a set of goals and installations, rules of decision-making and methods of transferring an enterprise from the old (present) state to a new (target) state on the basis of the introduction of innovations – technological, product, organizational, managerial, economic, social and positioning of the enterprise on competitive markets for goods and services. That is why, the innovation strategy is always expressed in determining the type of target behavior of the enterprise in the competitive markets. Innovation strategy refers to the level of functional strategies. The strategic plan of an enterprise defines goals and directions of development in all spheres of economic activity, including innovations. K.Freeman gives the most perfect classification of the types of innovative strategy of the enterprise. It distinguishes six types of innovation strategy of the enterprise: offensive, protective, simulation, dependent, traditional and strategy “by chance.”<\/p>\n

Conclusions<\/strong>. Innovations in the enterprise are conditioned by economic necessity, since maintaining an adequate level of competitiveness in modern conditions is impossible without investing in research and development, developing or acquiring new technologies, developing new product launches, developing sales channels, maintaining a positive brand image, etc. Innovations are the most effective way to find the various ways and means to increase sales and increase profits for an enterprise.<\/p>\n

Keywords<\/strong>: innovation; strategy; development; investment; resource.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Daniel, I. (2016). \u201cPrajogo The strategic fit between innovation strategies and business environment in delivering business performance\u201d. International Journal of Production Economics.<\/em> https:\/\/doi.org\/10.1016\/j.ijpe.2015.07.037 (Accessed 02 September 2018).<\/li>\n
  2. Zarrabi, F. Poursadegh, N. and Jafarvand, S. (2013). \u201cAlignment between Innovation Strategy and Out Comes\u201d. Procedia – Social and Behavioral Sciences, <\/em> 75, pp. 18-24. https:\/\/doi.org\/10.1016\/j.sbspro.2013.04.003 (Accessed 02 September 2018).<\/li>\n
  3. Freeman, C. (1982). \u201cThe Economics of industrial innovation\u201d, The MIT Press.<\/li>\n
  4. Hittmar, S. Varmus, M. and Lendel, V. (2014). \u201cProposal of Model for Effective Implementation of Innovation Strategy to Business\u201d. Procedia – Social and Behavioral Sciences, <\/em> 109, pp. 1194-1198. https:\/\/doi.org\/10.1016\/j.sbspro.2013.12.611 (Accessed 02 September 2018).<\/li>\n
  5. Types of innovation strategies and their relationships, available at: https:\/\/subject.com.ua\/economic\/innovative\/12.html (Accessed 02 September 2018).<\/li>\n
  6. Didchenko, O. I. and Tkachuk, A. V. (2015). \u201cThe essence of the concept of “innovative development” of the enterprise\u201d, Economic Newswire of the Ukrainian State Chemical Technology University<\/em>, availabe at: http:\/\/nbuv.gov.ua\/UJRN\/evdvnz_2015_2_9 (Accessed 02 September 2018)<\/li>\n
  7. Kovtun, O. I., \u201cInnovative strategies of enterprises: theoretical and methodological principles\u201d, availabe at: irbis-nbuv.gov.ua (Accessed 02 September 2018).<\/li>\n
  8. Baryshevskaya, I. V. and Melnyk, O. I. (2014). \u201cOrganizational and Economic Mechanism for the Development of Innovative Entrepreneurship in the Agrarian Sector of the Economy\u201d, Australian Journal of Scientific Research<\/em>, no. 1 (5), pp. 482-488.<\/li>\n
  9. Orekhova, K. V. (2014). \u201cFormation of enterprise investment strategy\u201d. Investments: practice and experience<\/em>, available at: http:\/\/www.investplan.com. ua\/?op=1&z=4026&i=2 (Accessed 02 September 2018).<\/li>\n
  10. Orlova, V. M. \u201cStrategy of innovative development of the enterprise\u201d, available at: http:\/\/econforum.duan.edu.ua\/images\/stories\/Files\/2015\/12.pdf (Accessed 02 September 2018).<\/li>\n<\/ol>\n

    Received<\/strong>: 11 September 2018<\/p>\n

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    Baryshevskaya,\u00a0I.\u00a0V. Malyshenko,\u00a0Y.\u00a0G. and Sklev\u0430,\u00a0K.\u00a0V. (2018). \u201cInnovation strategy of the company as a source of its competitive advantages\u201d, Modern Economics<\/em>, vol.\u00a011(2018), pp.\u00a013-18. DOI: https:\/\/doi.org\/10.31521\/modecon.V11(2018)-02.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column width=”1\/2″][vc_column_text]JEL Classification: \u041e30, \u041e31, Q10.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text] DOI:\u00a0https:\/\/doi.org\/10.31521\/modecon.V11(2018)-02 [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Baryshevskaya Inna, PhD (Economics), Associate Professor of the Department of Finance, Banking and Insurance, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID: 0000-0003-3851-160X e-mail: inessa.83@ukr.net Malyshenko Yurii, applicant for higher education of Accounting and Finance faculty, Mykolayiv National Agrarian University, Mykolayiv, Ukraine e-mail: ymal13497@gmail.com Sklev\u0430 Konstiantyn, applicant for
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