{"id":10109,"date":"2018-11-20T10:00:49","date_gmt":"2018-11-20T08:00:49","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=10109"},"modified":"2018-12-13T09:40:44","modified_gmt":"2018-12-13T07:40:44","slug":"managing-competitive-advantages-of-the-enterprise","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/managing-competitive-advantages-of-the-enterprise\/","title":{"rendered":"Buhas Vasyl, Nevmerzhitskaya Svetlana, Buhas Nadiia, The economic essence of competitiveness and competitive advantages of the enterprise"},"content":{"rendered":"

[vc_row][vc_column width=”1\/2″][vc_column_text]JEL Classification<\/strong>: D 39; D41; D49.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

DOI<\/strong>:\u00a0https:\/\/doi.org\/10.31521\/modecon.V11(2018)-05<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Buhas Vasyl<\/strong>, Candidate of Economic Sciences, Associate Professor of the Department of Management, Kyiv National University of Technology and Design, Kyiv, Ukraine<\/p>\n

Nevmerzhitskaya Svetlana<\/strong>, Candidate of Technical Sciences, Associate Professor of the Department of Management, Kyiv National University of Technology and Design, Kyiv, Ukraine<\/p>\n

Buhas Nadiia<\/strong>, student, Kiev National University of Technology and Design, Kyiv, Ukraine<\/p>\n

The economic essence of competitiveness and competitive advantages of the enterprise<\/h2>\n

Abstract<\/strong>. In the article the essence and functions of competition are considered, approaches to determination of enterprise competitiveness are investigated. The essence of the enterprise competitiveness, which is the main artery both for the economy of the country as a whole, as well as for individual producers, has been revealed, because it is a guarantee of high and stable profit. It consists in ensuring the life of the enterprise, economic security and stable long-term development. Domestic commodity producers set the main goal: to meet their own needs, obtain maximum profit and increase sales, expand the share of domestic and foreign markets, provide the necessary level of quality and prices of products produced at the enterprise. Competitiveness is the ability of an object to withstand competition in comparison with similar objects in a competitive environment. The competitiveness of an object is determined by the results of market research, market segmentation. The great competition of the company in the market takes the form of competition of the product itself, increasing the value of the qualities that provides products to the company that manufactured and sells it on the market. Definition of competitive advantage and competitiveness have different interpretations depending on the object to which they are applied. System study of these concepts distinguishes hierarchical structure, consistently includes the assessment of goods, enterprises, industries, economies in terms of superiority over similar competing objects. It has been established that competitive advantages are a concentrated manifestation of the advantages over competitors in the economic, technical, organizational spheres of enterprise activity. It is necessary to emphasize especially that in order to have a competitive economy, it is advisable to create a competitive society, which has undeniable advantages in various areas of human activity.<\/p>\n

Keywords<\/strong>: competition; competitive ability; enterprise; function of competition; competitor; competitive benefits; saleable goods.<\/p>\n

References<\/strong><\/p>\n

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  1. Bekh, K. (2011). \u201cThe role of international integration associations in the modern international business\u201d. Aktualjni problemy mizhnarodnykh vidnosyn, <\/em>vol. 98, 70-72.<\/li>\n
  2. Vasylenko, V. M. (2010). \u201cExperience of innovative management as an integral part of intellectual capital in international business\u201d, Visnyk Akademiji mytnoji sluzhby Ukrajiny. Serija “Ekonomika”<\/em>, vol.1, pp. 147-154.<\/li>\n
  3. Vyshnjak, L. (2011). \u201cDevelopment of international business in Ukraine in the context of the global financial crisis\u201d, Aktualjni problemy mizhnarodnykh vidnosyn<\/em>, pp. 78\u201379.<\/li>\n
  4. Volovodjuk, S. S. (2013). \u201cInfluence of state institutions on the competitiveness of domestic producers\u201d, Ekonomika, finansy, pravo<\/em>, vol. 8, pp. 27\u201330.<\/li>\n
  5. Ghamov, M. S. and Shnyrkov, O. I. (2011). Reghionaljna konkurentospromozhnistj ekonomiky Ukrajiny<\/em> [Regional competitiveness of Ukraine’s economy], ZNTU, Zaporizhzhja, Ukraine.<\/li>\n
  6. Ghrynchucjkyj, V. I. Karapetjan, E. T. and Poghrishhuk, V. (2010). Ekonomika pidpryjemstva<\/em> [Business Economics], Centr uchbovoji literatury, Kiyv, Ukraine.<\/li>\n
  7. Mnykh, V. and Burjak, P. Ju. (2003). Ekonomichnyj analiz <\/em>[Economic analysis], Centr navchaljnoji literatury, Kiyv, Ukraine.<\/li>\n<\/ol>\n

    Received<\/strong>: 08 October 2018<\/p>\n

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    Buhas,\u00a0V.\u00a0V. Nevmerzhitskaya,\u00a0S.\u00a0M. and Buhas,\u00a0N.\u00a0P. (2018). \u201cThe economic essence of competitiveness and competitive advantages of the enterprise\u201d, Modern Economics<\/em>, vol.\u00a011(2018), pp.\u00a034-37. https:\/\/doi.org\/10.31521\/modecon.V11(2018)-05.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    [\/vc_column_text][vc_column_text]<< Back to contents<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column width=”1\/2″][vc_column_text]JEL Classification: D 39; D41; D49.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text] DOI:\u00a0https:\/\/doi.org\/10.31521\/modecon.V11(2018)-05 [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Buhas Vasyl, Candidate of Economic Sciences, Associate Professor of the Department of Management, Kyiv National University of Technology and Design, Kyiv, Ukraine Nevmerzhitskaya Svetlana, Candidate of Technical Sciences, Associate Professor of the Department of Management, Kyiv National University of Technology and Design, Kyiv, Ukraine Buhas Nadiia,
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