{"id":10508,"date":"2019-01-20T11:00:03","date_gmt":"2019-01-20T09:00:03","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=10508"},"modified":"2019-01-30T14:08:58","modified_gmt":"2019-01-30T12:08:58","slug":"strategic-directions-of-formation-of-the-information-potential-enterprises-in-the-conditions-digital-economy","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/strategic-directions-of-formation-of-the-information-potential-enterprises-in-the-conditions-digital-economy\/","title":{"rendered":"Zakcharchenko Lolita, Hazrat Mohammad, Grigoriev Maxim Strategic directions of formation of the information potential enterprises in the conditions digital economy"},"content":{"rendered":"

[vc_row][vc_column width=”1\/2″][vc_column_text]JEL Classification<\/strong>: O40.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

DOI:<\/strong> https:\/\/doi.org\/10.31521\/modecon.V12(2018)-14<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Zakcharchenko Lolita<\/strong>, PhD (Economics), Professor of the Department of Enterprise Economics and Corporate Governance, Odessa National Academy of Telecommunications the name of A. C. Popov, Odessa, Ukraine<\/p>\n

e-mail:<\/strong> iem_onaz_new@ukr.net<\/a>
\nORCID ID:\u00a0<\/strong>0000-0001-8771-2729<\/a><\/p>\n

Hazrat Mohammad<\/strong>, postgraduate student of the Department of Enterprise Economics and Corporate Governance, Odessa National Academy of Telecommunications the name of A. C. Popov, Odessa, Ukraine<\/p>\n

e-mail:<\/strong> hazrat22@yahoo.com<\/a>
\nORCID ID:\u00a0<\/strong>0000-0001-5681-2209<\/a><\/p>\n

Grigoriev Maxim<\/strong>, master of the Department of Enterprise Economics and Corporate Governance, Odessa National Academy of Telecommunications the name of A. C. Popov, Odessa, Ukraine<\/p>\n

e-mail:<\/strong> maxim96h@gmail.com<\/a>
\nORCID ID:\u00a0<\/strong>0000-0003-4175-5058<\/a><\/p>\n

Strategic Directions of Formation of the Information Potential Enterprises in the Conditions Digital Economy<\/h2>\n

Abstract. Introduction<\/strong>. The formation of a digital economy in which the spread of the implementation of information and communication technologies by enterprises affects the increase in the efficiency of their activities becomes a strategic direction for the development of countries. The formation of a powerful information potential of an enterprise on the basis of the implementation of information technologies in all processes of its activities is aimed at solving the problems of ensuring the sustainable development of enterprises in the digital economy.<\/p>\n

Purpose<\/strong>. The study addresses the following objectives: identifying trends in the development of the digital economy and the state of development of the communicational and informational sphere, substantiating the essence and components of the information potential of an enterprise, determining basic measures to ensure the effectiveness of the formation of the information potential of an enterprise.<\/p>\n

Results<\/strong>. The work identifies trends and priorities in the development of information and telecommunications in the formation of the digital economy and defines the dynamics of the development of its main indicators. On the basis of the analysis, the essence of the information potential of the enterprise is revealed, its role and importance in ensuring the effective development of the enterprise in the digital economy is determined. The main components of the information potential are identified. The weak sides of the formation of the information system of modern enterprises are highlighted. A number of measures are proposed to ensure the effectiveness of the formation of the information potential of an enterprise, which includes the creation of an information system, providing it with qualified personnel, ensuring information security, creating new digital products and services, digitizing marketing processes, introducing modern business intelligence technologies, working with big data and others.<\/p>\n

Conclusions<\/strong>. It has been determined that the information potential of an enterprise represents the unity of organizational, technical and informational capabilities that contribute to the preparation and adoption of management decisions and influence its development. It is proved that the information potential determines the unity of the program-technical, personnel, information (database), organizational, legal and legal components. The paper identifies the main measures to ensure the effectiveness of the information potential of the enterprise.<\/p>\n

Keywords<\/strong>: strategic directions; information potential; digital economy; enterprise development.<\/p>\n

References:<\/strong><\/p>\n

    \n
  1. Dzhusov, O. A. and Apal’kov S. S. (2016), \u201cDigital economy: structural changes in the international capital market\u201d, Mizhnarodni vidnosyny Seriia Ekonomichni nauky<\/em>, <\/em>vol. 9, available at: http:\/\/journals.iir.kiev.ua\/index.php\/ec_n\/article\/view\/3058\/2746 (Accessed 28 November 2018).<\/li>\n<\/ol>\n
      \n
    1. Koliadenko, S. V. (2016), \u201cDigital economy: preconditions and stages of formation in Ukraine and in the world\u201d, Menedzhment: aktual’ni pytannia nauky i praktyky,<\/em> 6, pp. 105-110.<\/li>\n
    2. Mel’nik, L. G. Il’jashenko, S. N. and Kas’janenko, V. A. (2004), Jekonomika informacii i informacionnye sistemy predprijatija<\/em> [Economics of information and information systems of the enterprise], ITD Universitetskaja kniga, Sumy, Ukraina.<\/li>\n
    3. Britchenko, I. H. (2005), Upravlinnia<\/em> potentsialom<\/em> pidpryiemstva<\/em> [Management enterprise potential], DonDUET, Donets’k, Ukraina.<\/li>\n
    4. Zubko, T. L. and Andrieieva, H. (2016), \u201cZmist poniattia i metody otsinky innovatsijnoho potentsialu pidpryiemstva\u201d, Economics. Management. Business<\/em>, vol. 1, pp. 74-81.<\/li>\n
    5. Illiashenko, M. (2004), \u201cInformation potential of the enterprise\u201d, Visnyk of Sumy state University. Series Economics<\/em>,<\/em> vol. 9(68), pp. 11-18.<\/li>\n
    6. Markina, I. A. S’omych, M. I. and Diachkov, D. V. (2016), \u201cOrganizational and economic mechanism of management of the information potential of the enterprise\u201d, Economic forum<\/em>, vol. 2, pp. 175-181.<\/li>\n
    7. Rusakova, E. V. (2006), \u201cInformation potential of industrial enterprises: assessment, dynamics, growth reserves\u201d, Abstract of Ph.D. dissertation, economics and management of the national economy: economics, organization and management of enterprises, industries, complexes of industry, Samara State Economic University, Samara, Russia.<\/li>\n
    8. Fedonin, O. S. Riepina, I. M. and Oleksiuk O. I. (2006), Potentsial pidpryiemstva: formuvannia ta otsinka <\/em>[Enterprise potential: formation and evaluation], Kyiv National Economic University, Kyiv, Ukraine.<\/li>\n
    9. Shvec, I. B. and Burjak, V. V. (2005), \u201cEvaluation of the effectiveness of information systems in the management of information resources\u201d, Nauchnye trudy DonNTU. <\/em>Serija: jekonomicheskaja<\/em>, vol. 97, pp. 11-20.<\/li>\n
    10. Malyk, I. P. (2013), \u201cTrends in the development of the information economy in Ukraine\u201d, Visnyk Skhidnoievropejs’koho universytetu ekonomiky i menedzhmentu, <\/em> 1 (14), pp. 25-34.<\/li>\n
    11. International Telecommunication Union (2017), \u201cMeasuring the Information Society Report 2017\u201d, available at: https:\/\/www.itu.int\/en\/ITU-D\/Statistics\/Documents\/publications\/misr2017\/MISR2017_Volumepdf (Accessed 28 November 2018).<\/li>\n
    12. International Telecommunication Union (2017), \u201cMeasuring the Information Society Report 2017\u201d, available at: https:\/\/www.itu.int\/en\/ITU-D\/Statistics\/Documents\/publications\/misr2017\/MISR2017Volume2.pdf (Accessed 28 November 2018).<\/li>\n
    13. Ekonomichnyj dyskusijnyj klub (2016), \u201cRatings of Ukraine for the Index of Readiness 2016\u201d, available at: http:\/\/edclub.com.ua\/analityka\/reytyngovi-ocinky-ukrayiny-za-indeksom-merezhevoyi-gotovnosti-2016 (Accessed 30 November 2018).<\/li>\n
    14. The Verkhovna Rada of Ukraine (2007), The Law of Ukraine \u201cAbout the Basic Principles of the Information Society Development in Ukraine for 2007-2015\u201d, available at: http:\/\/zakon4.rada.gov.ua\/laws\/show\/537-16 (Accessed 30 November 2018).<\/li>\n
    15. The cabinet of Ministers of Ukraine (2018), \u201cOn Approval of the Concept for the Development of the Digital Economy and Society of Ukraine for 2018-2020 and approval of the plan of measures for its implementation\u201d, available at: \u00a0https:\/\/www.kmu.gov.ua\/ua\/npas\/pro-shvalennya-koncepciyi-rozvitku-cifrovoyi-ekonomiki-ta-suspilstva-ukrayini-na-20182020-roki-ta-zatverdzhennya-planu-zahodiv-shodo-yiyi-realizaciyi (Accessed 30 November 2018).<\/li>\n
    16. The official site of the State Statistics Committee of Ukraine (2018), available at: \u00a0http:\/\/www.ukrstat.gov.ua\/(Accessed 30 November 2018).<\/li>\n
    17. The National Commission, which carries out state regulation in the field of communication and informatization (2017), \u201cReport of the National Commission, which carries out state regulation in the field of communication and information for 2017\u201d, available at: \u00a0https:\/\/nkrzi.gov.ua\/images\/upload\/142\/7598\/ Zvit_2017_new.pdf (Accessed 30 November 2018).<\/li>\n
    18. Olefirov, O. V. (2010), Informatsijni systemy i tekhnolohii pidpryiemstva<\/em> [Information systems and technologies of the company], DonNUET, Donets’k, Ukraina.<\/li>\n<\/ol>\n

      [\/vc_column_text][vc_column_text]Received:<\/strong> 14 November 2018<\/p>\n

      \"zakcharchenko.pdf\"<\/div>
      zakcharchenko.pdf<\/div><\/div>
      <\/div>
      <\/div>
      Size: <\/span>0.30 Mb<\/span><\/div>
      Download Now!<\/a><\/span>667<\/span> Downloads<\/span><\/span><\/div><\/div>
      <\/div>[\/vc_column_text][vc_column_text]<\/p>\n\n\n\n\n
      \n

      How to quote this article?<\/p>\n<\/td>\n<\/tr>\n

      Zakcharchenko, L., Hazrat, M. & Grigoriev, M. (2018). Strategic Directions of Formation of the Information Potential Enterprises in the Conditions Digital Economy. <\/span>Modern Economics<\/span><\/i>,\u00a012, 93-99. DOI: https:\/\/doi.org\/10.31521\/modecon.V12(2018)-14.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [\/vc_column_text][vc_column_text]<< Back to contents<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column width=”1\/2″][vc_column_text]JEL Classification: O40.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text] DOI: https:\/\/doi.org\/10.31521\/modecon.V12(2018)-14 [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Zakcharchenko Lolita, PhD (Economics), Professor of the Department of Enterprise Economics and Corporate Governance, Odessa National Academy of Telecommunications the name of A. C. Popov, Odessa, Ukraine e-mail: iem_onaz_new@ukr.net ORCID ID:\u00a00000-0001-8771-2729 Hazrat Mohammad, postgraduate student of the Department of Enterprise Economics and Corporate Governance, Odessa National Academy of
      Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[105,67],"tags":[106],"_links":{"self":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/10508"}],"collection":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=10508"}],"version-history":[{"count":0,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/10508\/revisions"}],"wp:attachment":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=10508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=10508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=10508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}