{"id":10514,"date":"2019-01-20T11:00:18","date_gmt":"2019-01-20T09:00:18","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=10514"},"modified":"2019-03-23T12:22:31","modified_gmt":"2019-03-23T10:22:31","slug":"production-and-marketing-of-organic-agricultural-products-in-ukraine","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/production-and-marketing-of-organic-agricultural-products-in-ukraine\/","title":{"rendered":"Kotykova O. I., Ten I. Production and marketing of organic agricultural products in Ukraine"},"content":{"rendered":"

[vc_row][vc_column width=”1\/2″][vc_column_text]JEL Classification<\/strong>: M31; \u041c11; L15; Q13.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

DOI:<\/strong> https:\/\/doi.org\/10.31521\/modecon.V12(2018)-16 <\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Kotykova\u00a0O.\u00a0I.,<\/strong> Doctor of Economics, Professor, Head of the Department of Economics of Enterprises, Mykolayiv National Agrarian University, Mykolayiv, Ukraine<\/p>\n

ORCID ID:\u00a0<\/strong>0000-0003-1420-1500<\/a>
\ne-mail:<\/strong> kotikovaoi@mnau.edu.ua<\/a><\/p>\n

Ten\u00a0I.\u00a0V.,<\/strong> Master of Management Faculty, Mykolayiv National Agrarian University, Mykolayiv, Ukraine<\/p>\n

Production and Marketing of Organic Agricultural Products in Ukraine<\/h2>\n

Abstract. Introduction<\/strong>. Very popular in the world, especially in Ukraine, is gaining organic product. Organic farming is the most widespread alternative farming method in the world. Organic farming is at an early stage of its development in Ukraine.<\/p>\n

Purpose<\/strong>. The purpose of this research is to analyze the theoretical aspects of organic products marketing and to investigate the current state of the organic products market in Ukraine.<\/p>\n

Results<\/strong>. Organic products are products obtained from certified organic production. Each stage of production is under the strict control of the certification body which certifies compliance with the standards for organic production by issuing the relevant certificate.<\/p>\n

The infrastructure of the organic agricultural market is a system of organizations and institutions which provides interconnection between the structural elements of the organic market and promotes the free movement of organic agricultural products and food the continuous process of reproduction and the efficient functioning of the final consumption areas.<\/p>\n

The transition period begins from the moment when the farmer applies to the certification authority for the environmental certification of land.<\/p>\n

It is important to apply effective marketing approaches to product sales to the consumer. The main types of products promotion in organic agricultural production should be considered: advertising, creation of benevolent thought, personal sales, promotion of sales.<\/p>\n

Today the Ukrainian market of organic products is gradually developing, expanding the range of domestic products, which allows the consumer to buy not only organic grains, from which everything began, but also products of meat and dairy group, vegetables, fruits,\u00a0 etc.<\/p>\n

Conclusion<\/strong>s. The organic market in Ukraine is gradually developing. Over the past few years, Ukraine has become an important supplier of organic products to Western markets. The main Ukrainian products of organic origin which are exported are cereals, oil crops, legumes, wild berries, mushrooms, nuts and herbs. In order to compete on an equal footing with foreign enterprises, it is necessary to organize a marketing system.<\/p>\n

Keywords<\/strong>: organic production; organic products; marketing; promotion channels; innovations; certification.<\/p>\n

References:<\/strong><\/p>\n

    \n
  1. Rudnycjka, O. V. (2007). \u201cPrerequisites for the formation of the organic products market in Ukraine\u201d, Bulletin of the Agrarian Science of the Black Sea Region<\/em>, vol. 3(42), 130-135.<\/li>\n
  2. Kotykova, I. and Yurchenko, Yu. I. (2014). \u201cIntroduction of environmentally production of agricultural products in Ukraine\u201d, Bulletin of the Agrarian Science of the Black Sea Region<\/em>. vol. 2, pp. 37-45.<\/li>\n
  3. Dudar, Gh. and Dudar, O. T. \u201cThe development of organic agricultural production as a basis for ensuring the quality and safety of agricultural products in Ukraine\u201d, Naukovyy visnyk Mukachivs\u02b9koho derzhavnoho universytetu<\/em>, vol. 1(1), pp. 11-14.<\/li>\n
  4. Shubravsjka, O. (2008). \u201cThe market of organic products and prospects for its development in Ukraine\u201d, Ukraine economy<\/em>, no. 1, pp. 53-61.<\/li>\n
  5. Artysh, I. (2010). \u201cDevelopment of the global market for organic products\u201d, Economy of agroindustrial complex<\/em>, vol. 3, pp. 113-116.<\/li>\n
  6. Shevchuk, M. (2011). \u201cEcological and economic substantiation of organic agricultural production\u201d, Marketynh i menedzhment innovatsiy<\/em>, vol. 4(1), pp. 241-251.<\/li>\n
  7. Chudovsjka, A. (2014). \u201cOrganizational and economic features of organic agricultural production in Ukraine\u201d [Online], pp. 482-486, retrieved from: http:\/\/ir.znau.edu.ua\/bitstream\/123456789\/1808\/1\/Organic_2014_482-486.pdf (Accessed 01 November 2018).<\/li>\n
  8. Mylovanov,V. (2004). \u201cTrends in the development of Ukrainian organic products market\u201d, Agrooglyad<\/em>, vol. 4, pp. 68-71.<\/li>\n
  9. Dudar, Gh. and Dudar, O. T. \u201cMarketing activity in the system of commodity sales of organic products to consumers\u201d, vol. 2, no. 71, pp. 11-16.<\/li>\n
  10. Organic Farming and Marker Development in Europe \u201cOrganic agricultural land by country group\u201d, available at: http:\/\/orgprints.org\/28706\/1\/willer-schaack-2015-europe.pdf (Accessed 01 November 2018).<\/li>\n
  11. Vovk, I. (2014). \u201cCertification of organic agriculture in Ukraine: current state, prospects, strategy for the future\u201d, Materialy Mizhnarodnogho seminaru<\/em> [Materials of the International Workshop], Orghanichni produkty kharchuvannja. Suchasni tendenciji vyrobnyctva i marketynghu<\/em> [Organic food. Modern production and marketing trends], pp. 3-7.<\/li>\n
  12. Chajka, O. (2011). \u201cPrerequisites for the development of organic products market in Ukraine\u201d, Marketynh i menedzhment innovatsiy<\/em>, vol. 4(1), pp. 233-240.<\/li>\n
  13. \u201cAnalysis of organic products market in Ukraine\u201d, Agropolit<\/em>, available at: https:\/\/agropolit.com\/spetsproekty\/407-analiz-rinku-organichnoyi-produktsiyi-v-ukrayini (Accessed 01 November 2018).<\/li>\n
  14. Tubolecj, Gh. (2013). \u201cTheoretical principles of forming the mechanism of management of marketing activity of agrarian enterprises in the food market\u201d, Investytsiyi: praktyka ta dosvid<\/em>, vol. 14, pp. 83-85.<\/li>\n
  15. The world of organic agriculture \u201cOrganic 3.0 for truly sustainable farming and consumption\u201d, available at: http:\/\/orgprints.org\/31151\/1\/willer-lernoud-2016-world-of-organic.pdf (Accessed 01 November 2018).<\/li>\n
  16. The world of organic agriculture (2018) \u201cGlobal policy toolkit on public organic agriculture\u201d, available at: https:\/\/shop.fibl.org\/CHde\/mwdownloads\/download\/link\/id\/1093\/?ref=1 (Accessed 01 November 2018).<\/li>\n<\/ol>\n

    [\/vc_column_text][vc_column_text]Received:<\/strong> 09 December 2018<\/p>\n

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    Kotykova, O. I. & Ten, I. V. (2018). Production and marketing of organic agricultural products in Ukraine. <\/span>Modern Economics<\/span><\/i>,\u00a012, 106-111. DOI: https:\/\/doi.org\/10.31521\/modecon.V12(2018)-16.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    [\/vc_column_text][vc_column_text]<< Back to contents<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column width=”1\/2″][vc_column_text]JEL Classification: M31; \u041c11; L15; Q13.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text] DOI: https:\/\/doi.org\/10.31521\/modecon.V12(2018)-16 [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Kotykova\u00a0O.\u00a0I., Doctor of Economics, Professor, Head of the Department of Economics of Enterprises, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID:\u00a00000-0003-1420-1500 e-mail: kotikovaoi@mnau.edu.ua Ten\u00a0I.\u00a0V., Master of Management Faculty, Mykolayiv National Agrarian University, Mykolayiv, Ukraine Production and Marketing of Organic Agricultural Products in Ukraine Abstract. Introduction.
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