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{"id":11829,"date":"2019-07-12T12:00:30","date_gmt":"2019-07-12T09:00:30","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=11829"},"modified":"2019-07-15T14:00:57","modified_gmt":"2019-07-15T11:00:57","slug":"economic-features-of-sales-activity","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/economic-features-of-sales-activity\/","title":{"rendered":"Kadyrus I., Donskykh A., Yakubenko Y., Economic Features of Sales Activity of Agricultural Enterprises"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification<\/strong>: Q10, Q13, Q19.<\/span><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V15(2019)-14<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Kadyrus Irina<\/strong>, PhD (Economics), Associate Professor, Associate Professor of Marketing Department, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine<\/p>\n

ORCID ID<\/strong>: 0000-0002-5024-6549<\/a>
\ne-mail<\/strong>: irinakozhushko@ukr.net<\/a><\/p>\n

Donskykh Anastasiia<\/strong>, PhD (Economics), Associate Professor of the Marketing Department, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine<\/p>\n

ORCID ID<\/strong>: 0000-0001-8969-4819<\/a>
\ne-mail<\/strong>: donskykh.a.s@dsau.dp.ua<\/a><\/p>\n

Yakubenko Yuliia<\/strong>, PhD (Economics), Associate Professor, Associate Professor of Department of Accounting, Taxation and Management of Financial and Economic Security, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine<\/p>\n

ORCID ID<\/strong>: 0000-0001-5409-4792<\/a>
\ne-mail<\/strong>: yakubenko.yu.l@dsau.dp.ua<\/a><\/p>\n

Economic Features of Sales Activity of Agricultural Enterprises<\/h2>\n

 <\/p>\n

Abstract. Introduction<\/strong>. The article deals with marketing activities of agricultural enterprises, taking into account the characteristics of the industry.<\/p>\n

Purpose<\/strong>.Outline features of sales activities of agrarian enterprises to improve their financial condition.<\/p>\n

Results<\/strong>. The authors characterize economic features of agriculture, which have direct and indirect influence on the marketing activities of agricultural enterprises. The main feature of agriculture is its commodity nature, which requires a clear and effective interaction between production and sales. The authors present the modern structure of sales channels for agricultural products in the domestic market. It has been determined that the main problem in agricultural products sales is the lack of information about profitable marketing channels and prices for agricultural products. The factors affecting the formation of the marketing system of the agricultural enterprise, namely internal and external, are characterized. It has been determined that improving the efficiency of agricultural enterprises in a market economy is possible only with a complete cycle of economic activity, including the process of economically profitable marketing of agricultural products.<\/p>\n

Conclusions<\/strong>. The use of strategic management tools and strategic marketing in the management of sales activities is the only necessary condition for successful development.<\/p>\n

Keywords<\/strong>: agricultural enterprise; sales activity; distribution channel; factor; commodity producer.<\/p>\n

References:<\/strong><\/p>\n

    \n
  1. Balabanova, L. V. & Mytrokhina, Yu. P. (2011). Upravlinnia zbutovoiu politykoiu<\/em> [Manage sales policy], Kyiv: Tsentr uchbovoi literatury [in Ukrainian].<\/li>\n
  2. Kamilova, S. R. & Yatsun, Yu. Yu. (2011). Management of sales activity. Problemy pidvyshchennia efektyvnosti infrastruktury<\/em>, 31, 28-33 [in Ukrainian].<\/li>\n
  3. Lysiuk, V. M. (2011). Strategy of development of wholesale markets of agricultural products in Ukraine. Ekonomichni innovatsii,<\/em> 43, 151-159 [in Ukrainian].<\/li>\n
  4. Makushok, O. V. & Mazur, Yu. P. Features of marketing activity of agricultural servicing cooperatives. Retrieved from http:\/\/old.khntusg.com.ua\/files\/sbornik\/vestnik_97\/28.pdf [in Ukrainian].<\/li>\n
  5. Makhmudov, Kh. Z. (2008). Strategy for the formation of demand and stimulation of sales in the food market. Ahrosvit,<\/em> 7, 26-28 [in Ukrainian].<\/li>\n
  6. Potapiuk, I. P. & Oriekhov, M. I. (2017). Organization of sales activity of agricultural enterprises. Infrastruktura rynku<\/em>, 13, 159-166. Retrieved from http:\/\/dspace.pdaa.edu.ua:8080\/handle\/123456789\/165 [in Ukrainian].<\/li>\n
  7. Sabluk, P. T., Malik, M. Y., Kovalenko, Yu. S. & et al. (2003). In-house organizational and economic mechanisms for ensuring the profitability of agricultural enterprises. Kyiv: IAE UAAN [in Ukrainian].<\/li>\n
  8. Skurtol, V. A. & Lementovska, V. A. (2012). Sales activity of the company and the main directions of its improvement. Innovatsiina ekonomika,<\/em> 3, 165-168 [in Ukrainian].<\/li>\n
  9. Decree of the President of Ukraine (2005). On Measures to Ensure the Formation and Functioning of the Agrarian Market. Retrieved from http:\/\/www.uapravo.net\/akty\/authority-resolution\/akt9pyzg9b.htm [in Ukrainian].<\/li>\n
  10. Sharapa, O. M. (2015). Organizational and economic principles of formation of marketing policy of agricultural enterprises<\/em> (Ph.D. Thesis). Global economy. Kyiv.<\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received:<\/strong> 6 June 2019<\/p>\n

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    Kadyrus I., Donskykh A., Yakubenko Y. (2019). Economic Features of Sales Activity of Agricultural Enterprises. Modern Economics<\/em>, 15(2019), 102-107. DOI: https:\/\/doi.org\/10.31521\/modecon.V15(2019)-14.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: Q10, Q13, Q19. DOI: https:\/\/doi.org\/10.31521\/modecon.V15(2019)-14 [\/vc_column_text][vc_column_text] Kadyrus Irina, PhD (Economics), Associate Professor, Associate Professor of Marketing Department, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine ORCID ID: 0000-0002-5024-6549 e-mail: irinakozhushko@ukr.net Donskykh Anastasiia, PhD (Economics), Associate Professor of the Marketing Department, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine ORCID ID:
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