{"id":13593,"date":"2020-05-20T10:00:39","date_gmt":"2020-05-20T07:00:39","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=13593"},"modified":"2020-05-20T22:34:43","modified_gmt":"2020-05-20T19:34:43","slug":"modern-areas-of-the-functioning","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/modern-areas-of-the-functioning\/","title":{"rendered":"Hrybova, D. Modern areas of the functioning of the beach tourism in Ukraine"},"content":{"rendered":"

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JEL Classification<\/strong>: C10; C18; C19.
\n<\/span><\/td>\n		DOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V20(2020)-10<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Hrybova\u00a0Diana<\/strong>, Candidat of Economic Sciences, Associate Professor, Dmytro Motornyi Tavria State Agrotechnological University, Melitopol, Ukraine<\/p>\n

ORCID ID<\/strong>: 0000-0002-3270-2504<\/a>
\ne-mail<\/strong>: gribovadiana@ukr.net<\/a><\/p>\n

 <\/p>\n

Modern Areas of the Functioning of the Beach Tourism in Ukraine<\/h2>\n

 <\/p>\n

Annotation. Introduction<\/strong>. The article investigates the current state and specifics of the functioning of beach tourism in Ukraine. It is proved that the beach tourism sphere, apart from purely economic ones, performs a whole range of other functions, significantly influencing the overall state of development of the respective region. In the article a comparative inter-regional analysis of the resort destination of Ukraine is conducted, the indicators of efficiency of the sphere of resort tourism according to the regional distribution of inland and inbound tourists are considered.<\/p>\n

Purpose<\/strong>. The purpose of the study is to analyze the current state and specificity of the development of beach tourism in Ukraine. In the process of research it is necessary to take into account the nature of the influence of external and internal factors on the process of organization of this area of recreational activity.<\/p>\n

Results<\/strong>. It is proved that in all regions with developed beach tourism per 1000 people of the regional population the number of tourists decreased. The largest loss of tourists was 58% of holidaymakers in Zaporizhzhya region. It is noted that the emergence of a significant amount of alternative domestic tourism in the area of greater temperature comfort or better organized beach holidays abroad, led to more active activities to improve the level of service and infrastructure.<\/p>\n

The degree of sensitivity of demand to changes in the price of tourist services in different regions of the resort destination of Ukraine is substantiated. It is proved that high dependence on seasonal cyclicality of demand for beach tourism of Zaporizhzhya and Kherson regions has provoked in recent years a considerable increase of capital investments in collective accommodation facilities, but in absolute value their size is much lower than similar investment in Odessa region.<\/p>\n

The results of the comparison of the values of the coefficients of elasticity of demand for tourism product with the indicators of the specific size of capital investment in the industry established a clear relationship between the two parameters. The formation of inelastic demand in Zaporizhzhya, Kherson and Mykolaiv regions motivates the rise in price of tourist services, which causes a decrease in the flow of organized tourism, low activity of investors, stimulation of the development of the shadow market of tourist services (personal economy)<\/p>\n

Conclusions<\/strong>. It is emphasized that parallel development of cultural and cognitive tourism should be one of the priority tasks of the tourism industry in these regions. The existence of a high level of investment attractiveness for attracting financial resources in the field of regional tourism is substantiated. It is noted that without systemic state support, the infrastructure component of the tourism industry of Ukraine cannot develop, the quality and accessibility of hospitality and tourism services can be improved, and the brand Ukraine – European Tourist Country will be promoted to the world market.<\/p>\n

Keywords<\/strong>: tourist industry; beach tourism; destination; recreation area; collective accommodation.<\/p>\n

References:<\/strong><\/p>\n

    \n
  1. World Data Atlas (2020). Retrieved from https:\/\/knoema.ru\/atlas\/\u0412\u0435\u0441\u044c \u043c\u0438\u0440\/\u0422\u0443\u0440\u0438\u0437\u043c.<\/li>\n
  2. World Tourism Barometer (2019). Retrieved from https:\/\/www.unwto.org\/publication\/unwto-world-tourism-barometer-and-statistical-annex-may-2019.<\/li>\n
  3. UNWTO Tourism Highlights 2018 Edition (2019). Retrieved from https:\/\/www.e-unwto.org\/doi\/pdf\/10.18111\/9789284419876.<\/li>\n
  4. Tourism in Ukraine (2019). Retrieved from http:\/\/www.ukrstat.gov.ua.<\/li>\n
  5. Collective accommodation in Ukraine (2019). Retrieved from: http:\/\/www.ukrstat.gov.ua.<\/li>\n
  6. Regional statistics. Capital Investments (2019). Retrieved from http:\/\/www.ukrstat.gov.ua\/operativ\/operativ2014\/ ioz\/iozo_u.html.<\/li>\n
  7. Population and migration. Population (2019). Retrieved from http:\/\/www.ukrstat.gov.ua\/operativ\/operativ2020\/ds\/kn\/kn_u\/ kn0120_u.html.<\/li>\n
  8. Analytics and Statistics. Tourist Flows 2015 \u2013 2018. Department of Tourism and Resorts. Ministry of Economic Development, Trade and Agriculture of Ukraine (2019). Retrieved from: https:\/\/www.me.gov.ua\/.<\/li>\n
  9. Gandilova, S.T.K. (2018). Tourism and economic development: analysis and evaluation of interconnections. Economic Journal-XXI, <\/em>174 (11-12), 29-32. https:\/\/doi.org\/10.21003\/ea.V174-05<\/a>.<\/li>\n
  10. Kal\u02b9chenko, S. V. & Demko, V. S. (2019). Strategic directions of tourism industry development in Zaporizhzhya region. Proceedings of the TDATU (Economic Sciences), <\/em>1, 121-128. https:\/\/doi.org\/31388\/2519-884X-2019-39-115-121 [in Ukrainian].<\/li>\n
  11. Kulish, I. M. (2013). Ecological tourism as a factor of development of rural territories of Ukraine. APK economy, <\/em>2, 80-85 [in Ukrainian].<\/li>\n
  12. Malik, M. I. & Mamchur, V. A. (2019). Self-employment and development of non-agricultural entrepreneurship in rural areas\u2019. APK economy, <\/em>4, 39-46. https:\/\/doi.org\/10.32317\/2221-1055.201904039 [in Ukrainian].<\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received:<\/strong> 12 April 2020<\/p>\n

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    Hrybova, D. (2020). Modern areas of the functioning of the beach tourism in Ukraine. Modern Economics, 20(2020), 60-64. DOI: https:\/\/doi.org\/10.31521\/modecon.V20(2020)-10.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: C10; C18; C19. DOI: https:\/\/doi.org\/10.31521\/modecon.V20(2020)-10 [\/vc_column_text][vc_column_text] Hrybova\u00a0Diana, Candidat of Economic Sciences, Associate Professor, Dmytro Motornyi Tavria State Agrotechnological University, Melitopol, Ukraine ORCID ID: 0000-0002-3270-2504 e-mail: gribovadiana@ukr.net   Modern Areas of the Functioning of the Beach Tourism in Ukraine   Annotation. Introduction. The article investigates the current state and specifics of the functioning
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