{"id":14230,"date":"2020-09-20T10:00:25","date_gmt":"2020-09-20T07:00:25","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=14230"},"modified":"2020-09-20T13:19:43","modified_gmt":"2020-09-20T10:19:43","slug":"assessment-of-the-prospects-of","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/assessment-of-the-prospects-of\/","title":{"rendered":"Shulga M. Assessment of the Prospects of Enterprise Development Based on the Level of Competitiveness"},"content":{"rendered":"

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JEL Classification<\/strong>: \u041e25<\/em>
\n<\/span><\/td>\n		DOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V22(2020)-20<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Shulga Maryna<\/strong>, Candidate of Economic Sciences, Associate Professor of Management, Marketing and Tourism, Kherson National Technical University, Kherson, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0003-0746-2155<\/a>
\ne-mail:<\/strong> shulgama@ukr.net<\/a><\/p>\n

 <\/p>\n

Assessment of the Prospects of Enterprise Development Based on the Level of Competitiveness<\/h2>\n

 <\/p>\n

Abstract. Introduction<\/strong>. The modern economy is constantly developing and becoming an increasingly complex system. Therefore, due to the modern realities of the market economy, one of the main and urgent tasks of the company is to ensure the proper quality of products. The purpose of this task is to gain an advantage over competitors and take a leading position in the existing market. Assessment of the level of product quality in comparison with other representatives of the industry forms the concept of “competitiveness”. Competitiveness is one of the central categories of modern economics; it has a decisive influence on the successful functioning of the subjects of competitive relations, as well as on the efficiency and stability of the market mechanism as a whole. Thus, the competitiveness of the enterprise can be defined as the ability of the enterprise to better supply of goods or services, compared with competitors, by providing goods or services with differentiated properties in compliance with quality standards.<\/p>\n

The purpose of the article<\/strong> is to assess the prospects for the development of the enterprise in the industry on the basis of the level of competitiveness based on the construction of the matrix “industry attractiveness-competitiveness”.<\/p>\n

Results<\/strong>. Taking into account all the data obtained in the analysis of the cost structure and financial condition of the enterprise, it will be appropriate to introduce management accounting, which is a comprehensive system and also includes accounting. A number of such measures can be proposed to ensure the competitiveness of the enterprise, namely: 1) the formation of a management accounting system; 2) development of a marketing model to ensure the competitiveness of the enterprise; 3) elimination of problems with receivables; 4) optimization of transport costs of the enterprise; 5) diversification of activities. The above measures will allow gradually increasing competitiveness and not losing the acquired position in this market segment. This will be possible by increasing sales and reducing production costs.<\/p>\n

Conclusions<\/strong> Based on the results of the study required by the researched company, it will be as consistent as possible with the strategic goals of the company. Using the analysis of financial efficiency and competitiveness of this company, we can conclude that the choice of concentration strategy in the segment is appropriate, because according to the forecast it will strengthen the company’s position in the market of flour. Also, this strategy allows maintaining a favorable financial condition of the organization in combination with the priority of cost optimization.<\/p>\n

Keywords<\/strong>: entrepreneurship; competitiveness; competitive advantages; market; industry attractiveness.<\/p>\n

References:<\/strong><\/p>\n

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  1. Bugas, N. V. & Bosetska, O. V. (2015). Managing the competitiveness of an enterprise in an unstable market environment. Efektyvna ekonomika<\/em>, 11. Retrieved from: http:\/\/nbuv.gov.ua\/UJRN\/efek_2015_11_31 [in Ukrainian].<\/li>\n
  2. Valinkevich, N. V. & Solotvinskyi, O. A. (2014). Theoretical approach to enterprise competitiveness management. Molodyj vchenyj<\/em>, 12 (1), 84-89. [in Ukrainian].<\/li>\n
  3. Gerashchenko, I. O. & Shmadchenko, O. O. (2015). Management of enterprise competitiveness. Visnyk ekonomiky transportu i promyslovosti<\/em>, 50, 297-301 [in Ukrainian].<\/li>\n
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  5. Zos-Kior, M. V. & Brizhan, K. O. (2017). Managing enterprise competitiveness in conditions of instability. Mizhnarodnyj naukovyj zhurnal \u00abInternauka\u00bb. Seriia: \u00abEkonomichni nauky\u00bb<\/em>, 6, 62-65. [in Ukrainian].<\/li>\n
  6. Kasich, A. A. & Glushchenko, D. O. (2016). Theoretical and practical aspects of enterprise competitiveness management. Economy and the state<\/em>, 11, 65-70 [in Ukrainian].<\/li>\n
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  8. Savchenko, T. V. (2015). Influence of environmental factors on the enterprise competitiveness management system. Naukovyj visnyk Natsional\u2019noho hirnychoho universytetu<\/em>, 5, 142-148 [in Ukrainian].<\/li>\n
  9. Terekhov, D. S. & Blidar, O. V. (2016). Strategic management of enterprise competitiveness. Nauka j ekonomika<\/em>, 2, 76-80 [in Ukrainian].<\/li>\n
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  11. Chorna, L. O. & Chorna, N. Y. (2015). The strategic management of enterprise competitiveness is a system of correlation of qualitative and quantitative indicators of development. Investytsii: praktyka ta dosvid<\/em>, 3, 15-18 [in Ukrainian].<\/li>\n
  12. Yatsenko, I. V. (2016). Management of competitive strategies and competitiveness of the enterprise. Ekonomika ta upravlinnia na transporti<\/em>, 2, 270-274. [in Ukrainian].<\/li>\n
  13. Zhosan, G. (2017). Distinctions and features of ISO 9001:2015 standard implementation in the context of social and strategic development of enterprises Naukovyi visnyk Polissia<\/em>, 3 (11), 66-71. DOI: 10.25140\/2410-9576-2017-2-3(11)-66-71 [in English].<\/li>\n
  14. Zhosan, G. (2017).The substantiation of the strategy of social responsibility of the enterprise with the aim of providing efficiency of its activities. Marketing and Management of Innovations<\/em>, 3, 267-279. doi: 10.21272\/mmi.2017.3-25 [in English].<\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received:<\/strong> 11 July 2020<\/p>\n

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    Shulga M. (2020). Assessment of the Prospects of Enterprise Development Based on the Level of Competitiveness. Modern Economics,<\/em> 22(2020), 125-130. DOI: https:\/\/doi.org\/10.31521\/modecon.V22(2020)-20.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: \u041e25 DOI: https:\/\/doi.org\/10.31521\/modecon.V22(2020)-20 [\/vc_column_text][vc_column_text] Shulga Maryna, Candidate of Economic Sciences, Associate Professor of Management, Marketing and Tourism, Kherson National Technical University, Kherson, Ukraine ORCID ID: 0000-0003-0746-2155 e-mail: shulgama@ukr.net   Assessment of the Prospects of Enterprise Development Based on the Level of Competitiveness   Abstract. Introduction. The modern economy is constantly developing and
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