{"id":15134,"date":"2021-05-20T14:00:26","date_gmt":"2021-05-20T11:00:26","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=15134"},"modified":"2021-05-24T13:17:12","modified_gmt":"2021-05-24T10:17:12","slug":"the-improvement-of-the-management","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/the-improvement-of-the-management\/","title":{"rendered":"Novikova O., Bingxu Zhao. The Improvement of the Management Model of University Stadiums and Gymnasiums in Henan Province, China"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification<\/strong>: M10; Z20<\/i>
\n<\/span><\/td>\n		DOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V26(2021)-16<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Novikova Olha, <\/b>senior lecturer of the department of Economics and entrepreneurship, Sumy National Agrarian University, Ukraine<\/span><\/p>\n

ORCID ID:<\/strong> 0000-0002-6999-9268<\/a>
\ne-mail:<\/strong> novikova.css@gmail.com<\/a><\/p>\n

Bingxu Zhao, <\/b>student of the Master\u2019s course, Sumy National Agrarian University, Ukraine<\/span><\/p>\n

ORCID ID:<\/strong> 0000-0002-3562-1507<\/a>
\ne-mail:<\/strong> 510190731@qq.com<\/a><\/p>\n

 <\/p>\n

The Improvement of the Management Model of University Stadiums and <\/b>Gymnasiums in Henan Province, China<\/b><\/h2>\n

 <\/p>\n

Introduction<\/b>. The opening of university stadiums and gymnasiums to public can alleviate the contradiction between supply and demand of mass fitness service and improve the allocation of university sports resources. It also has the function of promoting the reform of college physical education and improving its popularity.\u00a0<\/span><\/p>\n

Purpose.<\/b> The current management model of university stadiums and gymnasiums in Henan province is relatively backward, and the lack of management talents and management funds restricts the scale and efficiency of the opening of stadiums. The purpose of the article is to outline general problems in the management mode of\u00a0 university stadiums and gymnasiums in Henan province and provide possible solutions.\u00a0<\/span><\/p>\n

Results.<\/b> To meet the needs of daily teaching, it is also necessary to meet the needs of marketization of sports venues with the opening of college sports venues. This puts forward higher requirements for the construction, reconstruction, expansion, maintenance, security and service of the stadiums. This requires a lot of manpower, material and financial resources, and will greatly increase the operation and management costs of college sports venues. However, the current provincial financial support is the main source of capital investment required for the operation and management of college sports venues in Henan Province, in addition to the school’s self-raised funds. Due to the relatively low proportion of college sports funds in the provincial education funds, the investment in the construction and maintenance of stadiums is insufficient. The income-generating ability of universities is also limited, so the sports funds of most universities cannot meet the financial needs.<\/span><\/p>\n

The management mode of university stadiums and gymnasiums mainly includes four categories: independent university management mode, contract management mode, entrusted management mode and corporate management mode. Independent university management mode lacks management flexibility. Contract management mode can improve the utilization rate of stadiums; however, the cost of venue maintenance will increase. Under this mode, ownership and management are separated. Entrusted management mode had smaller degree of separation between ownership and management. Corporate management mode requires higher management level.<\/span><\/p>\n

At present, many universities in Henan Province mainly adopt the self-management model which has certain limitations. Therefore, it should be supplemented by the introduction of the other three models and be further compatible with modern Internet technology. As a result, a completely new model of opening up management is developed.<\/span><\/p>\n

Conclusions.<\/b> To diversify current management models and establish a “people-oriented” management concept universities in Henan Province should appropriately introduce market models such as entrusted operation, contracted operation and corporate operation on the basis of independent management. More professional service concepts will be introduced to improve service awareness and adapt to changing market requirements through cooperation with society and enterprises.\u00a0 Appropriate market research on and off campus should be conducted before the venue is open.. On the basis of fully considering the needs of consumers, combined with the actual situation of universities, reasonable opening methods, opening facilities, opening hours, opening prices, and number of exercisers of sports venues can be determined. Finally, service-oriented modern management concept will be established. In this way, the dual goal of improving the quality of physical education in schools and taking into account long-term benefits can be achieved.<\/span><\/p>\n

Keywords<\/b>: management of stadiums and gymnasiums of colleges, management of sports establishments, management models, management of sports facilities, sports of Henan Province.<\/span><\/p>\n

References:<\/strong><\/p>\n

    \n
  1. Kun Ch., Peifeng Ch. & Yongqin L. (2019). Innovative Research on the Opening Management Mode of University Stadium. <\/span>Contemporary Sports Technology<\/span><\/i>, 9(19), 85-88 [in Chinese].<\/span><\/li>\n
  2. China Sports Statistics Bulletin<\/span><\/i>. Retrieved from: <\/span>http:\/\/www.moe.edu.cn\/srcsite A17\/moe_938\/s3276\/201703\/ t20170307_298483.html<\/span> [in Chinese].<\/span><\/li>\n
  3. Guschwan M. (2014). Stadium as public sphere. <\/span>Sport in Society<\/span><\/i>, 17(7), 884-900 [in Chinese].<\/span><\/li>\n
  4. Haiting H., Changdian H. & Xiaomin X. (2019). Research on the Management Mechanism of Sports Venues Opening to the Society in Some Schools in China. <\/span>Journal of capital university of physical education and sports<\/span><\/i>, 31(03), 221-225 [in Chinese].<\/span><\/li>\n
  5. Hou, P., Yu, S. & Song, Y. (2020). Research on the Information Management of University Stadiums Based on Digital Twin Technology. <\/span>Journal of Higher Education Research<\/span><\/i>, 1(3). doi:10.32629\/jher.v1i3.196\u00a0<\/span><\/li>\n
  6. Deyi L. & Hengbo L. (2018). The Foreign Experience and Government\u2019s Administrative Strategy for Stadiums\u2019 Public-private Partnership. <\/span>Journal of Ningbo University<\/span><\/i>, 31(03), 100-103 [in Chinese].<\/span><\/li>\n
  7. Li L. & Li F. (2016). Confusion and Direction of School Sports Facilities Open to Public. <\/span>Journal of Shenyang Sport University<\/span><\/i>, 35(03), 30-35 [in Chinese]<\/span><\/li>\n
  8. Gasparetto T. & Barajas A. (2020). Management in a complex scenario : World Cup, alternative stadiums and demand for tickets. <\/span>Managerial and Decision Economics<\/span><\/i>, 41(6), 114-121 [in Chinese].<\/span><\/li>\n
  9. Zhang, X. & Yang, Q. (2013). Challenges and Choices: Application of Public\u2013Private Partnerships (PPPs) in Development of Large-Scale Sports Venues in China. Proceedings of 20th International Conference on Industrial Engineering and Engineering Management<\/i>, 153\u2013164. doi:10.1007\/978-3-642-40063-6_16<\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>05\u00a0March 2021<\/span><\/strong><\/p>\n

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    Novikova O., Bingxu Zhao (2021). The Improvement of the Management Model of University Stadiums and Gymnasiums in Henan Province, China. Modern Economics<\/em>, 26(2021), 110-115. DOI: https:\/\/doi.org\/10.31521\/modecon.V26(2021)-16.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: M10; Z20 DOI: https:\/\/doi.org\/10.31521\/modecon.V26(2021)-16 [\/vc_column_text][vc_column_text] Novikova Olha, senior lecturer of the department of Economics and entrepreneurship, Sumy National Agrarian University, Ukraine ORCID ID: 0000-0002-6999-9268 e-mail: novikova.css@gmail.com Bingxu Zhao, student of the Master\u2019s course, Sumy National Agrarian University, Ukraine ORCID ID: 0000-0002-3562-1507 e-mail: 510190731@qq.com   The Improvement of the Management Model of University
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