{"id":15400,"date":"2021-07-20T09:50:04","date_gmt":"2021-07-20T06:50:04","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=15400"},"modified":"2021-07-21T09:36:54","modified_gmt":"2021-07-21T06:36:54","slug":"evaluation-of-the-efficiency-of","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/evaluation-of-the-efficiency-of\/","title":{"rendered":"Babych T. Evaluation of the Efficiency of Lead-Generation Tools For International Business"},"content":{"rendered":"

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JEL Classification<\/strong>: D39, D49, M31, M37, M39, F41.<\/i>
\n<\/span><\/td>\n		DOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V27(2021)-01<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Babych Tetyana, <\/b>PhD (Economics), Associate Professor of the Department of International Management, National Economic University named after Vadym Hetman, Kiev, Ukraine<\/span><\/p>\n

ORCID ID:<\/strong> 0000-0002-9022-087X<\/span><\/a>
\ne-mail:<\/strong> tanyagood@meta.ua<\/span><\/a><\/p>\n

 <\/p>\n

Evaluation of the Efficiency of Lead-Generation Tools For International Business<\/h2>\n

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Annotation. Introduction<\/b>. The article considers the features and advantages of the introduction of lead generation as a modern method of promotion for small and medium-sized international companies.<\/span><\/p>\n

Purpose.<\/b> The aim of this study is to identify the features and highlight the practical recommendations for the use of ice-generating tools by small and medium-sized international companies.<\/span><\/p>\n

Results.<\/b> The expediency and efficiency of intensive implementation of lead management methods for companies that are just beginning internationalization or are in the initial stages of international business development are substantiated. Features and advantages of the introduction of lead generation as a modern method of promotion for small and medium-sized international companies are considered. The functions of lead management in international companies are defined. Careful analysis of the tools of Internet communication with potential customers allowed to form recommendations on the leads operations and management, which will generate more clients. The components of lead management in the period of realization of the strategy of internationalization of the company’s business activity are determined. The impossibility of brand and product promotion in the modern information space without a detailed planned strategy of work with social media is proved.
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Conclusions.<\/b> Consumers in any country of the world want to get a relevant, useful, convenient, optimized shopping algorithm and this is the main task of lead management. As a result of the positive experience of the client from the interaction with the company, trust is formed and long-term partnerships are built, which is especially important in the activities of international companies.<\/span><\/p>\n

Keywords: <\/b>lead generation; lead management; communication channels; small and medium international business; internet marketing; social media.<\/p>\n

References:<\/strong><\/p>\n

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  1. Hubspot (2021). Where Do Marketers Get Leads? Retrieved from https:\/\/blog.hubspot.com\/marketing\/where-do-marketers-get-leads-data?<\/span><\/li>\n
  2. Chief Marketer (2021). Chief Marketer\u2019s dat\u0430. Retrieved from https:\/\/www.chiefmarketer.com\/special-reports\/exclusive-b2blead-gen-survey\/\u00a0<\/span><\/li>\n
  3. Content marketing institute (2021). Joe Pulizzi. What effective B2B content marketing looks like. Retrieved from https:\/\/www.chiefmarketer.com\/special-reports\/exclusive-b2blead-gen-survey\/\u00a0<\/span><\/li>\n
  4. Social media examiner (2021). Social Media Marketing Industry Report. Retrieved from https:\/\/www.socialmediaexaminer.com\/social-media-marketing-industry-report-2015\/<\/span><\/li>\n
  5. Brandwatch (2021). 57 Fascinating and Incredible YouTube Statistics. Retrieved from https:\/\/www.brandwatch.com\/blog\/youtube-stats\/<\/span><\/li>\n
  6. Brainshark (2021). 6 Cool Stats about Video SEO (and What They Mean to You). Retrieved from https:\/\/www.brainshark.com\/ideas-blog\/2013\/August\/6-cool-stats-about-video-seo.<\/span><\/li>\n
  7. Zoominfo (2021). The Beginner\u2019s Guide to YouTube for B2B Marketing. Retrieved from https:\/\/blog.zoominfo.com\/youtube-b2b-marketing\/<\/span><\/li>\n
  8. Facebook (2021). How much time do busines decision makers spend on Facebook? Retrieved from https :\/\/www.facebook.com com\/business\/news\/insights\/how-much-time-do-business-decision-makers-spends-on facebook_sourcemta&zd_campaign=14853&_termt=vanditagrover.<\/span><\/li>\n
  9. Social media industry (2021). Social Media Industry Index. Retrieved from https https:\/\/pages.trackmaven.com\/rs\/251-LXF-778\/images\/social-media-industry-report.pdf.<\/span><\/li>\n
  10. Il’in, M. P. (2016). Improving the effectiveness of Internet marketing procedures. Zvistky Sankt-Peterburz’koho derzhavnoho ahrarnoho universytetu, 45, 172-176. [in Ukrainian].<\/span><\/li>\n
  11. Kaledina M. A. (2016). Development of the market and technologies of Internet marketing.\u00a0 Problemy ta perspektyvy formuvannia marketynhovykh stratehij v umovakh nestabil’nykh rynkiv [Problems and prospects of formation of marketing strategies in the conditions of unstable markets],\u00a0 Nauk.-prakt.\u00a0 Konferentsiia [Scientific and Practical Conference]. Kharkiv: KHU, 220-224 [in Ukrainian].<\/span><\/li>\n
  12. Kosenko, Ye. I. (2016). Hot, warm and cold leads. Russkaia rech’, 3, 126-127 [in Ukrainian].<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>03 May 2021<\/span><\/strong><\/p>\n

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    Babych T. (2021). Evaluation of the Efficiency of Lead-Generation Tools For International Business Modern Economics<\/em>, 27(2021), 6-11. DOI: https:\/\/doi.org\/10.31521\/modecon.V27(2021)-01.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: D39, D49, M31, M37, M39, F41. DOI: https:\/\/doi.org\/10.31521\/modecon.V27(2021)-01 [\/vc_column_text][vc_column_text] Babych Tetyana, PhD (Economics), Associate Professor of the Department of International Management, National Economic University named after Vadym Hetman, Kiev, Ukraine ORCID ID: 0000-0002-9022-087X e-mail: tanyagood@meta.ua   Evaluation of the Efficiency of Lead-Generation Tools For International Business   Annotation. Introduction. The article considers
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