{"id":16491,"date":"2021-11-20T07:20:07","date_gmt":"2021-11-20T05:20:07","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=16491"},"modified":"2021-11-20T17:29:14","modified_gmt":"2021-11-20T15:29:14","slug":"marketing-analysis-of-transport-services","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/marketing-analysis-of-transport-services\/","title":{"rendered":"Nosan N. Development of Organizational Culture of Higher Education Institution in Context of Ensuring its Competitiveness"},"content":{"rendered":"

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JEL Classification<\/strong>: \u040621; L14; L20.<\/em>
\n<\/span><\/td>\n		DOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V29(2021)-20<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Nosan Natalia, <\/strong>Doctor of Economics, Associate Professor of the Department of Management and Economic Security, The Bohdan Khmelnytsky National University of Cherkassy, Cherkassy, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0002-4005-8333<\/a>
\ne-mail:<\/strong> natali_nosan@ukr.net <\/span><\/a><\/p>\n

<\/h2>\n

Development of Organizational Culture of Higher Education Institution in Context of Ensuring its Competitiveness<\/h2>\n

 <\/p>\n

Abstract. Introduction. <\/strong>Higher education institutions are a multicomponent centers of professional development of future specialist and centers of formation of human and social capital of country. An important condition for ensuring the competitive functioning of education institution, its ability to increase spiritual and intellectual potential of country is the development of organizational culture of institution. Organizational culture is a collective characteristic of the socio-psychological environment of educational institution, formation and development of which is determined by adaptability to external changes. Effective organizational culture contributes to the achievement of intellectual and cultural social goals by clearly defining the mission, goals and development strategy of higher education institution.<\/p>\n

Purpose.<\/strong> The purpose of the article is investigation the formation and development of powerful organizational culture of higher education institutions and presentation of its role in achieving competitive advantages of organizations at educational services market.<\/p>\n

Results.<\/strong> The essence of organizational culture of higher education institution is investigated. The views of scholars on interpretation of the terms \u00aborganizational culture\u00bb and \u00abcorporate culture\u00bb are presented and generalized. There is noted that organizational culture is a basis for formation of corporate culture of organization. Factors influencing the formation and development of organizational culture of higher education institution are identified and characterized, such as: professional activity of management, personal and professional development of teachers and students, macroeconomic environment, structural and organizational characteristics of institution. The influence of organizational culture on achievement of higher educational institutions’ competitive advantages due to improvement of effective indicators of educational and scientific activity is presented. Modern tendencies in educational services market caused by migratory moods of youth, aging of the population are presented. The main measures to improve the organizational culture of higher education institutions at different levels (administrative, teaching, student and service) are described, which will increase the competitive position of organization.<\/p>\n

Conclusions.<\/strong> Organizational culture is very important for ensuring the quality and effectiveness of educational, scientific and cultural processes of higher education institutions, uniting the values, goals and norms of behavior and communication between all participants in educational process, regardless of positions and social roles. The full development of organizational culture of higher education institutions requires the coordination of values, skills and abilities of all representatives of organization to achieve a synergistic effect.<\/p>\n

Keywords:<\/strong> organization; organizational culture; higher education; competitiveness; migration.<\/p>\n

References:<\/strong><\/p>\n

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  1. Bondarenko, B. O., Yuzhna, V. I. (2020). Organizational culture as means of forming the image of state institution. Visnyk SNT NNI Biznesu i menedzhmentu KhNTUSH<\/em>, 1, 58-61 [in Ukrainian].<\/li>\n
  2. Doktoruk, Ye. V. (2018). Features of interpretation of organizational and corporate culture concepts. Zbirnyk naukovykh prats Khmelnytskoho kooperatyvnoho torhovelno-ekonomichnoho instytutu: Ekonomichni nauky<\/em>, 12, 120-126 [in Ukrainian].<\/li>\n
  3. Hroshev, Y. V. (2004). Organizational culture<\/em>. Moscow: YuNYTY-DANA [in Russian].<\/li>\n
  4. Boreichuk, D. H. (2019). The concept of \u00aborganizational culture\u00bb in modern researches. Zbirnyk naukovykh prats Natsionalnoi akademii Derzhavnoi prykordonnoi sluzhby Ukrainy. Seriia : pedahohichni nauky<\/em>, 1(16), 44-57 [in Ukrainian].<\/li>\n
  5. Kalenchuk, V. O. (2021). Features of organizational culture of higher education. Odynadtsiati Siverianski sotsialno-psykholohichni chytannia <\/em>[Eleventh Severyansky socio-psychological readings], Mizhnarodna naukova onlain konferentsiya <\/em>[International online scientific conference]. Chernihiv: NUChK imeni T. H. Shevchenka, 113-116 [in Ukrainian].<\/li>\n
  6. Ishchenko, A. M. & Savelo, A. A. (2014). Features of formation of socio-psychological climate in higher education. Molodyi vchenyi<\/em>, 6(2). Retrieved from http:\/\/nbuv.gov.ua\/UJRN\/molv_2014_6(2)__46 [in Ukrainian].<\/li>\n
  7. Hnezdilova, K. M. (2013). Corporate culture and socio-psychological climate of teaching staff. Vytoky pedahohichnoi maisternosti. Seriia : Pedahohichni nauky<\/em>, 12. Retrieved from http:\/\/nbuv.gov.ua\/UJRN\/vpm_2013_12_12 [in Ukrainian].<\/li>\n
  8. Lytvyna, S. A. & Shraiber, N. Yu. (2016). Experience in transformation of organizational culture on basis of systematic research. Psykholohyia v \u044dkonomyke y upravlenyy<\/em>, 1-2, 25-35 [in Russian].<\/li>\n
  9. IAU International Alliance of Universities. World Higher Education Database. 2021. Retrieved from http:\/\/www.unesco.vg\/INTERNATIONAL_HANDBOOK.pdf [in English].<\/li>\n
  10. National Agency for Quality Assurance in Higher Education (2021). Annual Report of the National Agency for Quality Assurance in Higher Education 2020. Retrieved from https:\/\/naqa.gov.ua\/wp-content\/uploads\/2021\/02\/%D0%A0%D1%96%D1%87%D0%BD%D0%B8%D0%B9-%D0%B7%D0%B2%D1%96%D1%82-2020.pdf [in Ukrainian].<\/li>\n
  11. Ministry of Education and Science of Ukraine (2020). Strategy for the development of higher education in Ukraine for 2021-2031. Kyiv [in Ukrainian].<\/li>\n
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  13. Borysenko, Z., Havryshchak, L. & Podoliak, N. (2020). Features of migration attitudes of modern Ukrainian youth. Molod i rynok<\/em>, 3-4, 75-79 [in Ukrainian].<\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>25 October 2021<\/p>\n

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    Nosan N. (2021). Development of Organizational Culture of Higher Education Institution in Context of Ensuring its Competitiveness. Modern Economics, 29(2021), 130-135. DOI: https:\/\/doi.org\/10.31521\/modecon.V29(2021)-20.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: \u040621; L14; L20. DOI: https:\/\/doi.org\/10.31521\/modecon.V29(2021)-20 [\/vc_column_text][vc_column_text] Nosan Natalia, Doctor of Economics, Associate Professor of the Department of Management and Economic Security, The Bohdan Khmelnytsky National University of Cherkassy, Cherkassy, Ukraine ORCID ID: 0000-0002-4005-8333 e-mail: natali_nosan@ukr.net Development of Organizational Culture of Higher Education Institution in Context of Ensuring its Competitiveness   Abstract. Introduction.
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