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JEL Classification<\/strong>: D60; D84; G32; G39; M11<\/em>
\n<\/span><\/td>\n DOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V30(2021)-07<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Burdonos Lyudmila, <\/strong>PhD in Economics, Associate Professor, Chair of Finances, accounting and taxation SHEE \u00abPereyaslav-Khmelnitsky GPU named Gregory Skovoroda\u00bb,Pereyaslav, Ukraine<\/p>\n
ORCID ID:<\/strong> 0000-0002-1084-0826<\/a>
\ne-mail:<\/strong> burdonosluida@ukr.net<\/span><\/a><\/p>\n
Vynogradnya Vita, <\/strong>PhD in Economics, Associate Professor, Chair of Finances, accounting and taxation SHEE \u00abPereyaslav-Khmelnitsky GPU named Gregory Skovoroda\u00bb,Pereyaslav, Ukraine<\/p>\n
ORCID ID:<\/strong> 0000-0002-9028-6772<\/a>
\ne-mail:<\/strong> vinogradniy_roma@ukr.net<\/span><\/a><\/p>\n
<\/h2>\n
Investment Attraction Management \u043ef Enterprises<\/h2>\n
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Abstract. <\/strong>Introduction. The article considers the problem of improving the management of investment attractiveness of the enterprise; the content of the category “management of investment attractiveness of the enterprise” is determined and substantiated, the ways of increase of efficiency of management of investment attractiveness of the enterprises at the present stage are characterized, the modern value of management of investment attractiveness of the enterprises as active process of formation of a strategic zone of investment interests and the corresponding administrative tasks is investigated.<\/p>\n
Purpose<\/strong>. The analysis of formation of financial and legal regulation of management of investment attractiveness of the enterprise is carried out; the strategy of formation of investment resources of the enterprise is developed, financial and legal regimes of the existing forms of management of investment attractiveness of the enterprises are covered; the system of the basic indicators of diagnostics of investment attractiveness of the enterprises is improved.<\/p>\n
Results.<\/strong> Revealed active scientific interest in the research issue and the lack of a single sustainable definition of investment attractiveness of enterprises, which is largely determined by the complexity of the research issue, identified dominant management functions.<\/p>\n
Conclusions<\/strong>. Such methods as the method of comparisons are the most widely used to assess the management of investment attractiveness of enterprises, rating method, method of expert assessments, integrated assessment of investment attractiveness of the enterprise, matrix method re analyzed, profitability triangle, differentiated approach, methodical approaches and criteria for assessing the level of management of investment attractiveness of the enterprise, the basis for the investor’s decision to invest is high investment attractiveness, so the topic of the article is extremely relevant, in modern conditions development of Ukraine’s economy and its structural restructuring is of particular importance production potential of enterprises.<\/p>\n
Keywords:<\/strong> enterprises; management of investment attractiveness of the enterprise; strategy; indicators; insurance; hedging.<\/p>\n
References:<\/strong><\/p>\n
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Suprun, S.\u00a0D. (2003). Evaluation of the effectiveness of investment projects of enterprises. Finansy Ukrainy<\/em>.4, 82-87. Retrieved from : http:\/\/ena.lp.edu.ua:8080\/handle\/ntb\/46971 [in Ukrainian].<\/li>\n
Korotkova, O.\u00a0V. (2013) nvestment attractiveness of the enterprise and methods of its evaluation. Efektyvna ekonomika<\/em>, 6, 32- 36.\u00a0 Retrieved from : http:\/\/www.economy.nayka.com.ua\/?op=1&z=2132 [in Ukrainian].<\/li>\n
Huliaieva, N.\u00a0M. (2012). Essential signs of investment attractiveness of the enterprise: the factor nature of formation. Visnyk Zaporizkoho natsionalnoho universytetu<\/em>, 1(13), 22-28. Retrieved from : https:\/\/core.ac.uk\/download\/pdf\/196301873.pdf\u00a0 [in Ukrainian].<\/li>\n
Polshakov, V.\u00a0I. & Tkalenko, N.\u00a0V. (2009). Investment Management : navch. posibnyk<\/em>. K. : Kondor. 172 [in Ukrainian].<\/li>\n
Semenov A.\u00a0H. (2016). Modeling of investment activities of enterprises. State and regions. Derzhava ta rehiony. Seriia Ekonomika ta pidpryiemnytstvo<\/em>, 6, 89\u201395. Retrieved from : http:\/\/www.irbis-nbuv.gov.ua \u203a irbis_nbuv \u203a cgiirbis_64 [in Ukrainian].<\/li>\n
Voinarenko, M.\u00a0P. & Yepifanova, Yu. I. (2011). Management of investment activities of industrial enterprises : monohrafiia<\/em>. Vinnytsia : VNTU. 188 [in Ukrainian].<\/li>\n
Pylypenko, O.\u00a0I. (2010). Analysis of investment attractiveness of the enterprise: a review of methods. Mizhnarodnyi zbirnyk naukovykh prats<\/em>, 1(13), 324-330 [in Ukrainian].<\/li>\n
Urvantseva, S.\u00a0V. (2014) Investment attractiveness of the enterprise: the essence and factors of its formation. Molodyi vchenyi<\/em>, 7(2), 85\u201389 [in Ukrainian].<\/li>\n
Honcharuk, A. (2011). Investment attractiveness of an industrial enterprise as an object of management. Ekonomika kharchovoi promyslovosti<\/em>, 4, 29\u201333 [in Ukrainian].<\/li>\n<\/ol>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>05 November 2021<\/p>\n
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Burdonos L. Vynogradnya V. (2021). Investment attraction management of enterprises . Modern Economics, 30(2021), 47-51. DOI: https:\/\/doi.org\/10.31521\/modecon.V30(2021)-07.
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[vc_row][vc_column][vc_column_text] JEL Classification: D60; D84; G32; G39; M11 DOI: https:\/\/doi.org\/10.31521\/modecon.V30(2021)-07 [\/vc_column_text][vc_column_text] Burdonos Lyudmila, PhD in Economics, Associate Professor, Chair of Finances, accounting and taxation SHEE \u00abPereyaslav-Khmelnitsky GPU named Gregory Skovoroda\u00bb,Pereyaslav, Ukraine ORCID ID: 0000-0002-1084-0826 e-mail: burdonosluida@ukr.net Vynogradnya Vita, PhD in Economics, Associate Professor, Chair of Finances, accounting and taxation SHEE \u00abPereyaslav-Khmelnitsky GPU named Gregory Skovoroda\u00bb,Pereyaslav,
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