{"id":17859,"date":"2022-12-08T20:20:33","date_gmt":"2022-12-08T18:20:33","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=17859"},"modified":"2022-12-08T20:25:59","modified_gmt":"2022-12-08T18:25:59","slug":"modeling-the-decision-making-process-when","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/modeling-the-decision-making-process-when\/","title":{"rendered":"Pyshnograiev ., Dehtiar D. Modeling the Decision-Making Process when Promoting New Products to the Market"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification<\/strong>: \u042150; D40; \u041537<\/em>
\n<\/span><\/td>\n		DOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V35(2022)-20<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Pyshnograiev Ivan, <\/strong>PhD, assoc. prof., National Technical University of Ukraine \u00abIgor Sikorsky Kyiv Polytechnic Institute\u00bb, Kyiv, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0002-3346-8318<\/a>
\ne-mail: <\/strong>pyshnograiev@gmail.com<\/a><\/p>\n

Dehtiar Daryna, <\/strong>student, National Technical University of Ukraine \u201cIgor Sikorsky Kyiv Polytechnic Institute\u201d, Kyiv, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0001-9078-9647<\/a>
\ne-mail: <\/strong>darinadegtiar@gmail.com<\/a><\/p>\n

 <\/p>\n

Modeling the Decision-Making Process when Promoting New Products to the Market<\/strong><\/h2>\n

\u00a0\u00a0<\/strong><\/p>\n

Abstract. Introduction<\/strong>. A decision value has making of new products for prosperity of company, as users want and expect new and improved products. Therefore, every company needs own program of development of new product, which foresees a prospect and takes into account properties of commodities, such as a death “rate”, that leading out from a market through the certain interval of time.<\/p>\n

Purpose.<\/strong> A model and econometric approach are presented, it allows to measure the theoretical features of prices quantitatively. In particular, the offered equalization allows to describe speed and terms of price transitions, in that time as we use the design of mixture, to check up relative importance of different triggers of landing of price. Finally, we apply a hierarchical structure for description of the empiric distributing of time and speed of price transitions and simultaneously for the exposure of the most reliable price factors.<\/p>\n

Results.<\/strong> We find that most of this heterogeneity is due to firm effects.\u00a0 Our model captures this heterogeneity, and it is flexible and useful for predicting and describing price landing patterns in our data.\u00a0 Finally, we find that it is the age of gas generating units that drives the price decline. The next most likely driver is competition and the least likely is cumulative sales volume.\u00a0 The latter finding contradicts the academic convention that sales are the main driver of prices. At least for our application we found strong evidence that sales are not the most likely driver of significant price reductions.<\/p>\n

Conclusions.<\/strong> Competition and time alone are the main drivers of price reductions, while past sales and product mix are less likely. We also find considerable heterogeneity in the timing and speed of pricing across firms and product types.<\/p>\n

Keywords:<\/strong> pricing policy; price landing; promotion; price; high-tech product; trigger; inhomogeneity; speed.<\/p>\n

References:<\/strong><\/p>\n

    \n
  1. Principles of pricing in economics. Retrieved from : https:\/\/pidru4niki.com\/13660102\/marketing\/tsinoutvorennya_umovah_rinkovoyi_ekonomiki [in Ukrainian]<\/li>\n
  2. Promotion of the product to the market. Retrieved from : https:\/\/aboutmarketing.info\/osnovy-marketynhu\/osnovni-metody-prosuvannya-tovaru-na-rynok\/ [in Ukrainian]<\/li>\n
  3. Development and promotion of a new product to the market. Retrieved from : https:\/\/buklib.net\/books\/37675\/ [in Ukrainian]<\/li>\n
  4. The process of promoting innovative products to the market. Retrieved from : \u00a0http:\/\/global-natioPyshnograiev ., Dehtiar D. (2022). Modeling the Decision-Making Process when Promoting New Products to the Market. Modern Economics, 35(2022), 130-135. DOI: https:\/\/doi.org\/10.31521\/modecon.V35(2022)-20.
    \nnal.in.ua\/archive\/11-2016\/5.pdf [in Ukrainian]<\/li>\n
  5. Scientific-production complex of gas turbine construction “Zorya”-“Mashproekt” : State enterprise. Retrieved from: https:\/\/zmturbines.com [in Ukrainian]<\/li>\n
  6. Gas generator installations. Retrieved from : \u00a0https:\/\/ukravtonomgaz.ua\/scheme\/gazogenerator\u00a0 [in Ukrainian]<\/li>\n
  7. Features of the main methods of promoting a new product to the existing market. Retrieved from : https:\/\/core.ac.uk\/download\/pdf\/324274908.pdf [in Ukrainian]<\/li>\n
  8. Marketing approach in pricing. Retrieved from : \u00a0https:\/\/core.ac.uk\/download\/pdf\/32613334.pdf [in Ukrainian]<\/li>\n
  9. Models for new products. Retrieved from : https:\/\/www.intangiblecapital.org\/index.php\/ic\/article\/view\/482\/405 [in English]<\/li>\n
  10. Agent\u2010based modeling of new product market diffusion: an overview of strengths and criticisms. Retrieved from : https:\/\/link.springer.com\/article\/10.1007\/s10479-021-03944-1 [in English]<\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received:<\/strong> 03 October 2022<\/p>\n

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    Trusova N. V., Kondratska N. M., Duma V. L. (2022). Sustainability of the development of derivative financial instruments in the banking system. Modern Economics, 35(2022), 123-129. DOI: https:\/\/doi.org\/10.31521\/modecon.V35(2022)-19.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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    [vc_row][vc_column][vc_column_text] JEL Classification: \u042150; D40; \u041537 DOI: https:\/\/doi.org\/10.31521\/modecon.V35(2022)-20 [\/vc_column_text][vc_column_text]Pyshnograiev Ivan, PhD, assoc. prof., National Technical University of Ukraine \u00abIgor Sikorsky Kyiv Polytechnic Institute\u00bb, Kyiv, Ukraine ORCID ID: 0000-0002-3346-8318 e-mail: pyshnograiev@gmail.com Dehtiar Daryna, student, National Technical University of Ukraine \u201cIgor Sikorsky Kyiv Polytechnic Institute\u201d, Kyiv, Ukraine ORCID ID: 0000-0001-9078-9647 e-mail: darinadegtiar@gmail.com   Modeling the Decision-Making Process
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