{"id":18097,"date":"2023-02-02T10:23:12","date_gmt":"2023-02-02T08:23:12","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=18097"},"modified":"2023-02-02T10:23:12","modified_gmt":"2023-02-02T08:23:12","slug":"methodological-principles-of-content-analysis","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/methodological-principles-of-content-analysis\/","title":{"rendered":"Nosenko Yu. M., Nechiporenko O. M., Sinelnyk L. M. Methodological principles of content analysis of websites"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification<\/strong>: L86
\n<\/span><\/td>\n		DOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V36(2022)-14<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Yu. M. Nosenko, <\/strong>candidate of agricultural sciences, head of the department of scientific support for innovative development, National Academy of Agrarian Sciences, Kyiv, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0002-6648-3418<\/a>
\ne-mail: <\/strong>naan.nosenko@gmail.com<\/a><\/p>\n

O. M. Nechiporenko, <\/strong>Doctor of Economics, Deputy Director for Scientific Work, Leading Researcher of the Department of Land Relations and Nature Management, National Research Center \u00abInstitute of Agrarian Economics of the National Academy of Sciences\u00bb, Kyiv, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0002-1080-5633<\/a>
\ne-mail: <\/strong>o.nechyporenko57@gmail.com<\/a><\/p>\n

L. M. Sinelnyk, <\/strong>leading specialist of the department of intellectual property and innovation marketing, National Scientific Center \u00abInstitute of Agriculture of the National Academy of Sciences\u00bb, village Chabany, Kyiv region, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0002-9338-5709<\/a>
\ne-mail: <\/strong>izide@ukr.net<\/a><\/p>\n

 <\/p>\n

Methodological Principles of Content Analysis of Websites<\/strong><\/h2>\n

\u00a0\u00a0<\/strong><\/p>\n

Abstract. Introduction<\/strong>. It has been established that content analysis is a method of quantitative and qualitative study of content to measure or identify certain trends and facts reflected in the texts proposed for study. The first examples of content analysis began to appear in social disciplines starting from the 30s of the last century in the USA.<\/p>\n

The basic system of content analysis includes: quick update of content, search for content on a certain resource, collection of content about regular and potential customers, audience analysis, analysis of resource visits. It is necessary to analyze the content of the site when the main tasks of the virtual project are not solved quickly enough or too efficiently. Quantitative content analysis is characterized by the frequency of occurrence of certain characteristics in the text. Qualitative content analysis – involves studying the form and structure of content.<\/p>\n

Nine stages of content analysis are distinguished: analysis of the situation, drawing up a plan, drawing up descriptions; site scanning. Analysis of descriptions for all types of products offered on the site; checking the effectiveness of the content – number of views, number of unique visitors, citations, rejection rate; entering information about keywords\/phrases. Creating a map of keywords\/phrases for the pages that are considered most significant; studying keywords. Analysis of query statistics for a list of keywords; integration of information from keywords. Determination of key phrases, the number of requests, information about the competition, entering information into the table; determining which content is missing.Definition of additional keywords and content corresponding to them; analysis of additional parameters of virtual pages. Research of popular and unpopular pages, pages with an increased level of risk (contain copied materials or information that does not cause any interest), improvement of publications; making recommendations.<\/p>\n

Selected software tools for site content analysis: Screaming Frog, XML-sitemaps.com, URL Profiler, Google Ads.<\/p>\n

Keywords:<\/strong> site; content; content analysis; quantitative content analysis; qualitative content analysis.<\/p>\n

References:<\/strong><\/p>\n

    \n
  1. Nosenko, Ju.M., Nechyporenko, O. M. & Sineljnyk, L.M. (2021). Methodology of initial marketing analysis of competitors’ sites in the process of promoting scientific and innovative products. Ekonomika APK.<\/em> 11. 62-70. doi:10.32317\/2221-1055.202111062 [in Ukr.].<\/li>\n
  2. Fedorchuk, A. Gh. (2005). Content monitoring of information flowsB-ky nac. akad. Nauk : probl. funkcyonyrovanyja, tendencyy razvytyja. 3. Retrieved from : http:\/\/www.nbuv.gov.ua\/articles\/2005\/05fagmip.html [in Ukr.].<\/li>\n
  3. What is content analysis?? Pryklady. Retrieved from : http:\/\/teg.com.ua\/sho-take-kontent-analiz-prikladi [in Ukr.].<\/li>\n
  4. Chyrun, L. V. & Vysocjka, V. A. (2010). Application of content analysis of text information in electronic commerce systems. Visnyk Nacionaljnogho universytetu <\/em>\u00ab<\/em>Ljvivsjka politekhnika<\/em>\u00bb<\/em>. 689, 332-347. Retrieved from : http:\/\/www.nbuv.gov.ua\/articles\/2005\/05fagmip.html [in Ukr.].<\/li>\n
  5. Manghejm, Dzh. B. & Rych, R. K. (1997). Methods of research : Trans. with English \/ Predysl. A.K. Sokolova \u2013 Empirical Political Analysis : Research Methods in Political Science.\u00a0\u00a0 Vesj Myr. [in Russ.].<\/li>\n
  6. Hryhoryev, S. Conducting content analysis. Navchaljnyj posibnyk.\u00a0 Retrieved from : http:\/\/www.psyfactor.org\/lib\/k-a2.htm\u00a0 [in Ukr.].<\/li>\n
  7. Manajev, O. T Content analysis \u2013 description of the method. Retrieved from : http:\/\/psyfactor.org\/lib\/content-analysis3.htm [in Ukr.].<\/li>\n
  8. Statistical analysis : Methods of multivariate statistics. Retrieved from : http:\/\/christsocio.info\/content\/view\/492\/102\/\u00a0 [in Ukr.].<\/li>\n
  9. 9 stages of website content analysis.. Retrieved from : https:\/\/icontrast.ru\/blog\/poisk\/9-etapov-analiza-kontenta-sayta\/ [in Ukr.].<\/li>\n
  10. Full content analysis of the site: generalnaya uborka radi trafika. Retrieved from : https:\/\/sdvv.ru\/articles\/internet-marketing\/polnyy-kontent-analiz-sayta-generalnaya-uborka-radi-trafika\/ [in Ukr.].<\/li>\n
  11. Profiler 2022 : URL and content audit in minutes. URL : https:\/\/urlprofiler.com\/blog\/indexation-gaps\/; https:\/\/www.bloggersideas.com\/ru\/url-profiler-review\/ [in Ukr.].<\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received:<\/strong> 19 December 2022<\/p>\n

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    Nosenko Yu. M., Nechiporenko O. M., Sinelnyk L. M. (2022). Methodological principles of content analysis of websites. Modern Economics, 36(2022), 96-102. DOI: https:\/\/doi.org\/10.31521\/modecon.V36(2022)-14.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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    [vc_row][vc_column][vc_column_text] JEL Classification: L86 DOI: https:\/\/doi.org\/10.31521\/modecon.V36(2022)-14 [\/vc_column_text][vc_column_text]Yu. M. Nosenko, candidate of agricultural sciences, head of the department of scientific support for innovative development, National Academy of Agrarian Sciences, Kyiv, Ukraine ORCID ID: 0000-0002-6648-3418 e-mail: naan.nosenko@gmail.com O. M. Nechiporenko, Doctor of Economics, Deputy Director for Scientific Work, Leading Researcher of the Department of Land Relations and
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