{"id":18540,"date":"2023-07-28T13:01:09","date_gmt":"2023-07-28T10:01:09","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=18540"},"modified":"2023-07-28T13:01:09","modified_gmt":"2023-07-28T10:01:09","slug":"innovative-directions-for-the-development","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/innovative-directions-for-the-development\/","title":{"rendered":"Makarova V., Mohylna L., Tkachenko A. Innovative directions for the development of distribution foreign activity of forestry enterprises due to information and digital technologies"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification<\/strong>: D80; \u041c20; \u041e33
\n<\/span><\/td>\n		DOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V39(2023)-16<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Makarova<\/strong> Viktoriia, <\/strong>Doctor of sciences (Economics), Professor of the Marketing and logistics Department, Sumy National Agrarian University, Sumy, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0003-1076-9246<\/a>
\ne-mail: <\/strong>victoria.makarova24@ukr.net<\/a><\/p>\n

Mohylna Lyudmila, <\/strong>PhD, Associate professor of the Management Department named after L.I. Mykhaylovoy, Sumy National Agrarian University, Sumy, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0002-9053-5177<\/a>
\ne-mail: <\/strong>Farafonova_L@ukr.net<\/a><\/p>\n

Tkachenko Andriy, <\/strong>post-graduate student of the Marketing and logistics Department, Sumy National Agrarian University, Sumy, Ukraine<\/p>\n

ORCID ID:<\/strong> 0009-0006-6741-4656<\/a>
\ne-mail: <\/strong>Andrei.Tkachenko@jupiter9.com.ua<\/a><\/p>\n

 <\/p>\n

Innovative Directions for the Development of Distribution Foreign Activity of Forestry Enterprises Due to Information and Digital Technologies<\/strong><\/h2>\n

\u00a0\u00a0<\/strong><\/p>\n

Abstract. Introduction<\/strong>. The forest industry plays an important role in the economy and has a significant impact on living standards and the environment. Digital forestry makes it possible to create systems that will be characterized by predictability, a high level of productivity, the ability to quickly adapt to changes, which will contribute to increasing the sustainability and profitability of forest enterprises. In this way, a qualitatively formed innovative strategy for the development of the sales potential of a forest enterprise using modern information technologies will contribute to the expansion of the range of export products and their sales markets to ensure the effectiveness of forestry activities.<\/p>\n

Purpose.<\/strong> The purpose of the study is to determine the features and prospects of using digital technologies in the activities of forestry enterprises and to establish innovative solutions for the digitalization of forestry production in accordance with the conditions of war and economic instability.<\/p>\n

Results.<\/strong> It has been proven that the war significantly complicated the sale of forest products, as the conflict led to a change in the economic, social and political situation in Ukraine. Approaches and strategies have been identified that can help forestry enterprises to ensure the sale of forest products even in war conditions, focusing not on the domestic market, but on international markets. The components of the Forestry 4.0 concept have been defined and analyzed, and the benefits that forestry companies receive from its implementation have been determined. Innovations in the development of marketing activities of forestry enterprises, their role in improving the processes of forest management and planning, and the development of sustainable forestry are characterized. Appropriate digital technologies are proposed for use, which will allow to control the quality, quantity and location of finished products, as well as to optimize logistics processes. It has been proven that in order to ensure transparency and complete objectivity in the purchase and sale of forest products, it is necessary to conduct electronic trading of forestry products, which will contribute to the prevention of possible violations and manipulations. The introduction of drones into the forestry activities of modern enterprises as innovative tools for improving the efficiency of operations is substantiated.<\/p>\n

Conclusions.<\/strong> Having conducted research, we come to the conclusion that digital and information technologies are having a significant impact on the distribution of forest products, helping to optimize processes, ensure efficiency and improve communication between participants in the supply chain. In addition, digital technologies make a significant contribution to increasing efficiency, sustainability and environmental responsibility in forestry.<\/p>\n

Keywords:<\/strong> distribution; innovative development; foreign activity; digitalization; information technologies; forestry; electronic auctions.<\/p>\n

References:<\/strong><\/p>\n

    \n
  1. Omid Hossein Zadeh, Reza Abdi, & Marzieh Hajjarian (2016). Sustanability marketing mix for forest products value chains. International Journal of the Analytic Hierarchy Process<\/em>. London, U.K. 1-2 [in English].<\/li>\n
  2. Yan Feng, & Jean-Fran\u00e7ois Audy (2020). Forestry 4.0: a framework for the forest supply chain toward Industry 4.0. Gest\u00e3o & Produ\u00e7\u00e3o.<\/em> 27(4) [in English].<\/li>\n
  3. Bohdanovych, R. V., & Makarova, V. V. (2019). Upravlinnya marketynhovoyu diyal\u02b9nistyu pidpryyemstva lisohospodars\u02b9koyi haluzi [Management of marketing activities of enterprises in the forestry industry]. Skhidna Yevropa: ekonomika, biznes ta upravlinnya<\/em>. 6 (23). 227-230 [in Ukrainian].<\/li>\n
  4. Herasymyak, N. V. (2017). Otsinyuvannya systemy resursnoho zabezpechennya zbutovoyi diyal\u02b9nosti lisohospodars\u02b9koho pidpryyemstva ta efektyvnosti yiyi funktsionuvannya [Evaluation of the system of resource provision of sales activities of the forestry enterprise and the effectiveness of its functioning]. Ekonomichnyy analiz: zb. nauk. prats\u02b9<\/em>. Ternopil\u02b9: Vydavnycho-polihrafichnyy tsentr Ternopil\u02b9s\u02b9koho natsional\u02b9noho ekonomichnoho universytetu \u00abEkonomichna dumka\u00bb.<\/em> 3. 173-181 [in Ukrainian].<\/li>\n
  5. Illyashenko, S. M., & Shypulina, YU. S. (2020). Tsyfrovi tekhnolohiyi yak zasib pidvyshchennya efektyvnosti i prozorosti birzhovoyi torhivli derevynoyu [Digital technologies as a means of increasing the efficiency and transparency of wood exchange trading]. Marketynh i tsyfrovi tekhnolohiyi<\/em>. 4. 3. 23-33 [in Ukrainian].<\/li>\n
  6. Ks\u02b9ondz, S. V., Pidhirna, V. S., & Sen\u02b9ovs\u02b9ka, YA. V. (2019). Obgruntuvannya napryamiv pidvyshchennya efektyvnosti ekonomichnoyi diyal\u02b9nosti lisovykh hospodarstv [Justification of directions for improving the efficiency of the economic activity of forestry]. 20. 64\u201370 [in Ukrainian].<\/li>\n
  7. Yurkiv, N. M., & Korniychuk, A.YA. (2021). Udoskonalennya systemy otsinyuvannya eksportnoho potentsialu lisohospodars\u02b9koho pidpryyemstva [Improvement of the system for assessing the export potential of a forestry enterprise]. Naukovyy visnyk NLTU Ukrayiny<\/em>. 31(2). 68-74 [in Ukrainian].<\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received:<\/strong> 03 June 2023<\/p>\n

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    Makarova V., Mohylna L., Tkachenko A. (2023). Innovative directions for the development of distribution foreign activity of forestry enterprises due to information and digital technologies. Modern Economics, 39(2023), 104-111. DOI: https:\/\/doi.org\/10.31521\/modecon.V39(2023)-16.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<< Back to contents<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text] JEL Classification: D80; \u041c20; \u041e33 DOI: https:\/\/doi.org\/10.31521\/modecon.V39(2023)-16 [\/vc_column_text][vc_column_text]Makarova Viktoriia, Doctor of sciences (Economics), Professor of the Marketing and logistics Department, Sumy National Agrarian University, Sumy, Ukraine ORCID ID: 0000-0003-1076-9246 e-mail: victoria.makarova24@ukr.net Mohylna Lyudmila, PhD, Associate professor of the Management Department named after L.I. Mykhaylovoy, Sumy National Agrarian University, Sumy, Ukraine ORCID ID: 0000-0002-9053-5177 e-mail:
    Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":13475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[195],"tags":[196],"_links":{"self":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/18540"}],"collection":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=18540"}],"version-history":[{"count":0,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/18540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media\/13475"}],"wp:attachment":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=18540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=18540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=18540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}