Abstract.<\/em><\/strong> Introduction. <\/strong><\/em>The article analyses modern strategies for motivating staff in the context of global and local crises, including economic instability, the COVID-19 pandemic, labour migration and the war in Ukraine. The key factors that influence the level of employee motivation are explored, and effective approaches to incentives, including tangible and intangible incentives, professional development opportunities, and the organisation of adaptive teams, are considered.<\/span><\/i><\/p>\n

Modern economic and social challenges require businesses to be flexible in their human resource management. Staff motivation is a critical element that affects productivity, loyalty and the ability to innovate, especially in an unstable environment.<\/span><\/i><\/p>\n

Purpose.<\/i><\/b> The purpose of the study is to identify and analyse effective strategies for employee motivation that contribute to the productivity and stability of companies in the face of modern challenges.<\/span><\/i><\/p>\n

Results.<\/i><\/b> It was found that the combination of tangible and intangible incentives, individual approach to employees and the creation of a favorable working environment have a positive impact on job satisfaction. The correlation analysis confirmed the close relationship between the level of motivation, job satisfaction and reduction of staff turnover.<\/span><\/i><\/p>\n

Conclusions.<\/i><\/b> An effective motivation policy is an important factor in increasing the productivity and competitiveness of companies. The use of innovative approaches such as gamification, the formation of “super teams” and the introduction of flexible management models ensure the long-term success of companies even in difficult conditions.\u00a0<\/span><\/i><\/p>\n

Keywords:<\/i><\/b> motivation; motivation strategies; employee productivity; financial incentives; non-financial incentives.<\/span><\/i><\/strong><\/em><\/p>\n

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