{"id":20033,"date":"2025-04-08T15:53:00","date_gmt":"2025-04-08T12:53:00","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=20033"},"modified":"2025-04-09T12:08:02","modified_gmt":"2025-04-09T09:08:02","slug":"competitive-strategies-of-energy-companies","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/competitive-strategies-of-energy-companies\/","title":{"rendered":"Stamat V., Sarkova A. Competitive Strategies of Energy Companies in the French Market"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification: <\/strong>\u041c21; L94; Q40; Q42.<\/i><\/span><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V49(2025)-28<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Stamat Viktoriia, <\/b>PhD (Economics), Associate Professor, Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolaiv, Ukraine<\/span><\/p>\n

ORCID ID:<\/strong> 0000-0001-5789-4023<\/span><\/a>
\ne-mail: <\/strong>vmkolesnyk@ukr.net<\/span><\/a><\/p>\n

Sarkova Anastasiia<\/b>, Bachelor Student of Management Faculty, Mykolayiv National Agrarian University, Mykolaiv, Ukraine<\/span><\/p>\n

ORCID ID:<\/strong> 0009-0006-0679-5934<\/span><\/a>
\ne-mail: <\/strong>s.sarkova.sar@gmail.com<\/span><\/a><\/p>\n

 <\/p>\n

Competitive Strategies of Energy Companies in the French Market<\/b><\/h2>\n

Abstract. Introduction<\/i><\/b>. <\/span><\/i>The modern French energy market is characterized by increasing competition, regulatory changes, and the rapid development of renewable energy and digital technologies, creating both challenges and opportunities for energy companies. To remain competitive, companies must adapt their strategies to evolving market conditions, invest in innovation, and respond to growing consumer demand for clean and flexible energy solutions. This article examines the competitive strategies of energy companies in France, focusing on \u00c9lectricit\u00e9 de Strasbourg (\u00c9S) as a case study of a regional utility navigating these changes.<\/span><\/i><\/p>\n

Purpose.<\/i><\/b> The purpose of this article is to analyze the competitive strategies of energy companies operating in France and to identify the challenges and opportunities they face. While the study provides a broader market overview, special attention is given to \u00c9lectricit\u00e9 de Strasbourg as an example of a company adapting to the evolving energy landscape.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The article reviews the structure of the French energy sector, analyzes key market players, and examines competitive dynamics. It identifies strategic approaches such as integrating renewable energy, implementing digital solutions, and improving personalized customer service. The study also shows how companies, in particular \u00c9lectricit\u00e9 de Strasbourg, are addressing regulatory, economic and technological challenges, while highlighting opportunities for growth and market expansion.<\/span><\/i><\/p>\n

Conclusions.<\/i><\/b> The transition to renewable energy, digital transformation, and a focus on innovative services present significant opportunities for energy companies in France to strengthen their market positions. The case of \u00c9lectricit\u00e9 de Strasbourg illustrates how a regional utility can leverage these trends to improve its competitiveness and contribute to the sustainable development of the energy sector in France.<\/span><\/i><\/p>\n

Keywords<\/b>: \u00c9lectricit\u00e9 de Strasbourg; competitive strategies; French energy market; renewable energy; digitalization; geothermal energy; innovation; regulatory changes.<\/span><\/i><\/p>\n

References:<\/strong><\/p>\n

    \n
  1. Enerdata. (2024). A propos d’Enerdata. URL: https:\/\/www.enerdata.fr\/societe<\/span><\/li>\n
  2. Vertone. (2024). Cas clients. Vertone. URL: https:\/\/vertone.com\/cas-clients\/<\/span><\/li>\n
  3. \u00c9quilibre des \u00c9nergies. (2024). Construisons une soci\u00e9t\u00e9 \u00e9nerg\u00e9tique meilleure. URL: https:\/\/www.equilibredesenergies.org\/<\/span><\/li>\n
  4. European Council, Council of the European Union. (2025). Climate change: what the EU is doing. URL: https:\/\/www.consilium.europa.eu\/fr\/policies\/climate-change\/<\/span><\/li>\n
  5. Vyshnevska, O., Irtyshcheva, I., Kramarenko, I., Popadynets, N., & Ponomarova, M. (2022). The influence of globalization processes on forecasting the activities of market entities. <\/span>Journal of Optimization in Industrial Engineering,<\/span><\/i> 15(1), 261-268. doi:10.22094\/JOIE.2021.1945341.1909<\/span><\/li>\n
  6. Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.<\/span><\/li>\n
  7. Tidd, J., & Bessant, J. (2020). Managing Innovation: Integrating Technological, Market and Organizational Change. Wiley.<\/span><\/li>\n
  8. Bilichenko, O., Tolmachev, M., Polozova, T., Aniskevych, D., & Mohammad, A. L. A. K. (2022). Managing strategic changes in personnel resistance to open innovation in companies. <\/span>Journal of Open Innovation: Technology, Market, and Complexity,<\/span><\/i> 8(3) doi:10.3390\/joitmc8030151<\/span><\/li>\n
  9. Prokopenko, O., Shmorgun, L., Kushniruk, V., Prokopenko, M., Slatvinska, M., & Huliaieva, L. (2020). Business process efficiency in a digital economy.<\/span> International Journal of Management,<\/span><\/i> 11(3), 122-132. https:\/\/doi.org\/10.34218\/IJM.11.3.2020.014.<\/span><\/li>\n
  10. Bilan \u00e9lectrique 2023. RTE. (2024). Analyses et donn\u00e9es de l’\u00e9lectricit\u00e9. https:\/\/analysesetdonnees.rte-france.com\/bilan-electrique-2023\/synthese<\/span><\/li>\n
  11. Garric, A. (2024). Transport, housing, food, energy: Government sets new targets for reducing France’s greenhouse gas emissions.<\/span> Le Monde.<\/span><\/i>fr. https:\/\/surl.li\/biafdw<\/span><\/li>\n
  12. Andrieu, C., & Lopez, J. (2024). Comment l\u2019ins\u00e9curit\u00e9 \u00e9nerg\u00e9tique fragilise les d\u00e9mocraties.<\/span> Le Monde.fr.<\/span><\/i> https:\/\/surl.li\/lqjqef<\/span><\/li>\n
  13. Tostivint, F. (2024). Lib\u00e9ralisation du march\u00e9 de l’\u00e9nergie en France et concurrence. <\/span>Selectra<\/span><\/i>. URL: https:\/\/selectra.info\/energie\/guides\/comprendre\/liberalisation<\/span><\/li>\n
  14. Stamat, V., & Sarkova, A. (2024).<\/span> Peculiarities of the competitive environment in the French energy market.<\/span><\/i> In Research of young scientists: from idea generation to project implementation: Abstracts of IX International Scientific and Practical Conference, 102-106. Lyon. https:\/\/dspace.mnau.edu.ua\/jspui\/handle\/123456789\/18846<\/span><\/li>\n
  15. \u00c9lectricit\u00e9 de Strasbourg. (2025). \u00c9S, ce sont des solutions \u00e9nerg\u00e9tiques performantes et efficaces pour tout le territoire. https:\/\/www.es.fr\/<\/span><\/li>\n
  16. \u00c9lectricit\u00e9 de Strasbourg S.A. (2021). Rapport annuel 2021. https:\/\/groupe.es.fr\/sites\/default\/files\/documents\/rapport%20d%27activit%C3%A9%202021.pdf.<\/span><\/li>\n
  17. \u00c9lectricit\u00e9 de Strasbourg S.A. (2022). Rapport annuel 2022. https:\/\/groupe.es.fr\/sites\/default\/files\/documents\/Rapport%20d%27activit%C3%A9%202022.pdf\u00a0<\/span><\/li>\n
  18. \u00c9lectricit\u00e9 de Strasbourg S.A. (2023). Rapport d\u2019activit\u00e9 2023. https:\/\/groupe.es.fr\/sites\/default\/files\/documents\/Rapport%20d%27activit%C3%A9%202023%20%28PDF%29.pdf<\/span><\/li>\n
  19. Commission de r\u00e9gulation de l\u2019\u00e9nergie. (2025). La CRE publie ses projets de d\u00e9cision sur le tarif d\u2019utilisation des r\u00e9seaux publics d\u2019\u00e9lectricit\u00e9 (TURPE 7). https:\/\/surl.li\/pcpxfi<\/span><\/li>\n
  20. Panorama Grand Est. (2018). Ekwateur, un concurrent audacieux qui d\u00e9stabilise le monopole d\u2019\u00c9lectricit\u00e9 de Strasbourg. https:\/\/fresques.ina.fr\/panorama-grand-est\/fiche-media\/GRDEST00102\/ekwateur-un-concurrent-audacieux-qui-destabilise-le-monopole-d-electricite-de-strasbourg.html.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received:<\/strong> 23\u00a0February 2025<\/span><\/p>\n

    \"stamat.pdf\"<\/div>
    stamat.pdf<\/div><\/div>
    <\/div>
    <\/div>
    Size: <\/span>0,44<\/span><\/div>
    Download Now!<\/a><\/span>62<\/span> Downloads<\/span><\/span><\/div><\/div>
    <\/div><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n\n
    \n

    How to quote this article?<\/p>\n<\/td>\n<\/tr>\n

    Stamat V., Sarkova A. (2025). Competitive Strategies of Energy Companies in the French Market. Modern Economics, 49(2025), 216-225. DOI: https:\/\/doi.org\/10.31521\/modecon.V49(2025)-28.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
    <\/div>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<< Back to contents<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text] JEL Classification: \u041c21; L94; Q40; Q42. DOI: https:\/\/doi.org\/10.31521\/modecon.V49(2025)-28 [\/vc_column_text][vc_column_text]Stamat Viktoriia, PhD (Economics), Associate Professor, Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0001-5789-4023 e-mail: vmkolesnyk@ukr.net Sarkova Anastasiia, Bachelor Student of Management Faculty, Mykolayiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0009-0006-0679-5934 e-mail: s.sarkova.sar@gmail.com   Competitive Strategies of Energy Companies
    Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":13475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[229],"tags":[230],"class_list":["post-20033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-49-2025","tag-49-2025"],"_links":{"self":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/20033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=20033"}],"version-history":[{"count":3,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/20033\/revisions"}],"predecessor-version":[{"id":20138,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/20033\/revisions\/20138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media\/13475"}],"wp:attachment":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=20033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=20033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=20033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}