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{"id":20315,"date":"2025-06-01T11:09:02","date_gmt":"2025-06-01T08:09:02","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=20315"},"modified":"2025-06-01T11:09:02","modified_gmt":"2025-06-01T08:09:02","slug":"actualization-of-corporate-social-responsibility","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/actualization-of-corporate-social-responsibility\/","title":{"rendered":"Utechenko D., Byba V. Actualization of Corporate Social Responsibility in the PR Management Model of the Enterprise of Market-type"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> J24, J63, L66, M14, M21<\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V50(2025)-25<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Utechenko Daria,<\/strong> PhD in Economics, Associate Professor, Associate Professor of the Department of Management, Bila Tserkva National Agrarian University, Bila Tserkva, Ukraine<\/p>\n

ORCID ID:<\/strong> 000-0002-1162-0083<\/span><\/a>
\ne-mail: <\/strong>dashautechenko@gmail.com<\/span><\/a><\/p>\n

Byba Valentyna,<\/strong> PhD in Economics, Associate Professor, Associate Professor of Department of Management, Bila Tserkva National Agrarian University, Bila Tserkva, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0002-9157-3191<\/span><\/a>
\ne-mail: <\/strong>vbiba584@ukr.net<\/span><\/a><\/p>\n

 <\/p>\n

Actualization of Corporate Social Responsibility in the PR Management Model of the Enterprise of Market-type<\/h2>\n

Abstract. Introduction<\/i><\/b>. The article examines the specific conditions for implementing corporate social responsibility in the public relations (PR) management model of a market-type enterprise. It substantiates the nature of corporate social responsibility and its reflection in the PR management model, which coordinates a market-type enterprise and serves as an effective tool for managing personnel’s professional abilities within a long-term development strategy.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The phenomenon of corporate social responsibility is proven to manifest in a multi-level process of responding to specific manifestations of social pressure and in the managerial susceptibility strategy of a market-type enterprise to perceive social needs and influence. A three-sphere model of corporate social responsibility is presented. In emerging societies, corporate social responsibility is considered a form of professional development of employees of a certain group of enterprises through passive-adaptive and active models of PR management in a socially adapted environment.
\n<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. The concept of professional stability within a business partnership’s corporate structure allows you to choose the optimal PR management model based on your ability to implement a market-type enterprise’s development strategy. This social tool includes professional growth goals combined with life values, a PR management strategy model, professional and positional promotion tactics, and success criteria. The specifics of how an active PR management model influences corporate social responsibility in a business partnership environment, as well as the trajectory of professional personnel development, are considered. Support for PR management in the stable professional development of market-type enterprise employees with corporate responsibility is presented.
\n<\/span><\/i><\/p>\n

Keywords<\/b>: corporate social responsibility, PR management, enterprise, social environment, personnel, professional stability, development strategy.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Balabanyuk, Zh. (2012). The relationship between corporate social responsibility and the organization’s personnel movement policy. <\/span>Economy and State<\/span><\/i>, 3, 25-28. [in Ukraine]<\/span><\/li>\n
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  4. Denys, O.B. (2010). Spheres of manifestation of corporate social responsibility of business: foreign experience and domestic practice. <\/span>Bulletin of the University of Banking of the National Bank of Ukraine<\/span><\/i>, 2(8), 36-38. [in Ukraine]<\/span><\/li>\n
  5. Dudkin, O.V. (2010). Transformation of the essence of social responsibility of the enterprise in conditions of economic instability<\/span>. Bulletin of the Sumy National Agrarian University. Series \u201cEconomics and Management\u201d<\/span><\/i>, 5(1), 150-155. [in Ukraine]<\/span><\/li>\n
  6. Zelich, V.V., Soyma, S.Yu., Krysa, V.V. (2020). The role and significance of the complex of marketing communications tools and their impact on the activities of the enterprise. <\/span>Market infrastructure. Economics and enterprise management<\/span><\/i>, 43, 160-167. [in Ukraine]<\/span><\/li>\n
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  14. Drucker, P.F. (1994). Management: Tasks, Responsibilities, Practices. N.-Y.: Harper&Row.<\/span><\/li>\n
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  17. Schwartz,\u00a0 M., Carroll,\u00a0 A.\u00a0 (2003). Corporate social\u00a0 responsibility:\u00a0 a\u00a0 three-domain\u00a0 approach. <\/span>Business Ethics Quarterly<\/span><\/i>, 13(4), 503-530.<\/span><\/li>\n
  18. Sethi, S. (1975). Dimensions of corporate social performance an analytical framework. <\/span>California Management Review<\/span><\/i>, 17(3), 58-64.<\/span><\/li>\n
  19. Zabolotnaya, G. (2003). The phenomenon of trust and its social functions. <\/span>RUDN Bulletin. Series \u00abSociology\u00bb<\/span><\/i>, 1(4), 67-73.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received:<\/strong> 25 February<\/span> 2025<\/span><\/p>\n

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    Utechenko D., Byba V. (2025). Actualization of Corporate Social Responsibility in the PR Management Model of the Enterprise of Market-type. Modern Economics, 50(2025), 191-198. DOI: https:\/\/doi.org\/10.31521\/modecon.V50(2025)-25.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: J24, J63, L66, M14, M21 DOI: https:\/\/doi.org\/10.31521\/modecon.V50(2025)-25 [\/vc_column_text][vc_column_text]Utechenko Daria, PhD in Economics, Associate Professor, Associate Professor of the Department of Management, Bila Tserkva National Agrarian University, Bila Tserkva, Ukraine ORCID ID: 000-0002-1162-0083 e-mail: dashautechenko@gmail.com Byba Valentyna, PhD in Economics, Associate Professor, Associate Professor of Department of Management, Bila Tserkva National Agrarian University,
    Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":13475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[232],"tags":[233],"class_list":["post-20315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-50-2025","tag-50-2025"],"_links":{"self":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/20315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=20315"}],"version-history":[{"count":0,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/20315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media\/13475"}],"wp:attachment":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=20315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=20315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=20315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}