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[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> \u041e3; \u041e33; \u04152; \u04154; P3.<\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V50(2025)-30<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Shostak Liudmyla,<\/strong> PhD (Economics), Associate Professor of the Department of Economics and Trade, Lesya Ukrainka Volyn National University, Lutsk, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0001-8786-9582<\/span><\/a>
\ne-mail: <\/strong>lshostak14@gmail.com<\/span><\/a><\/p>\n

Begun Svitlana,<\/strong> PhD (Economics), Associate Professor of the Department of Economics and Trade, Lesya Ukrainka Volyn National University, Lutsk, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0001-8786-9582<\/span><\/a>
\ne-mail: <\/strong>begun.svitlana@vnu.edu.ua<\/span><\/a><\/p>\n

The Essence and Features of Digital Transformation of the Economy<\/h2>\n

Abstract. Introduction<\/i><\/b>. Digital transformation is a fundamental process that reshapes the economic landscape, bringing forward significant changes in how businesses operate, interact with customers, and compete in the global market. This article explores the essence of digital transformation in the economy and delves into the specific characteristics and features of its implementation across various industries. Digital technologies, such as cloud computing, big data analytics, artificial intelligence (AI), and automation, are revolutionizing business operations, enabling companies to optimize processes, reduce costs, improve productivity, and enhance overall competitiveness. The article focuses on understanding how digitalization influences business models and organizational structures, providing a comprehensive analysis of the stages of digital transformation, as well as the challenges and opportunities associated with it.<\/span><\/i><\/p>\n

Purpose<\/b>. of the research is to study the impact of digital technologies on economic processes, as well as analyze the main trends and challenges faced by enterprises during digitalization, as well as assess the prospects for digital transformation to increase the competitiveness of national economies.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The article identifies key drivers of digital transformation, including advancements in information technology, the growing role of digital tools in business management, and the integration of innovative solutions that promote efficiency and agility. Furthermore, it examines the impact of digital transformation on traditional industries, highlighting the economic sectors most affected by these technological shifts, such as manufacturing, finance, retail, and communication. The importance of adapting to the rapidly changing digital landscape is emphasized, especially in light of global trends, evolving consumer behavior, and increased competition.
\nA crucial aspect discussed in the article is the implementation of new business models that arise from digital transformation. The development and integration of these models have reshaped how businesses interact with customers, suppliers, and other stakeholders. The article also explores the significance of data-driven decision-making, digital tools for resource optimization, and the necessity for companies to stay agile to meet the ever-evolving market demands.
\n<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. the article emphasizes that successful digital transformation requires a cultural shift within organizations, as well as the adoption of digital technologies. Leaders must encourage innovation, provide the right technological infrastructure, and foster an organizational mindset that embraces continuous learning and adaptation. The article argues that businesses that effectively navigate digital transformation will have a significant competitive advantage and increased potential for long-term sustainability and growth, positioning them as leaders in their respective markets.
\n<\/span><\/i><\/p>\n

Keywords<\/b>: digital transformation; economy; innovation; cloud technologies; automation; big data; business processes; adaptation.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Verba, V. (2018). Peredumovy, draivery ta naslidky tsyfrovoi transformatsii biznesu [Prerequisites, drivers and consequences of digital business transformation]. Stratehichni imperatyvy suchasnoho menedzhmentu: zb. materialiv IV Mizhnar. nauk.-prakt. konf., https:\/\/ir.kneu.edu.ua\/bitstream\/handle\/2010\/24256\/49 1-496.pdf?sequence=1&isAllowed=y.\u00a0<\/span><\/li>\n
  2. David, M. (2019).\u00a0 Incentives\u00a0 to\u00a0 share\u00a0 in\u00a0 the\u00a0 digital\u00a0 economy.\u00a0 Society\u00a0 and\u00a0 the\u00a0 Internet:\u00a0 How networks of information and communication are changing our lives, 7, 323.<\/span><\/li>\n
  3. Nikitin, Yu. (2019).\u00a0 Tsyfrova paradyhma yak osnova vyznachen: tsyfrovyi biznes, tsyfrove pidpryiemstvo, tsyfrova transformatsiia [Digital paradigm as a basis for definitions: digital business, digital enterprise, digital transformation]. Marketynh i tsyfrovi tekhnolohii. https:\/\/mdt-opu.com.ua\/index.php\/mdt\/ article\/view\/86\/83.<\/span><\/li>\n
  4. WEZOM (2024). Iak tsyfrova transformatsiia dopomahaie zrostaty biznesu. https:\/\/wezom.com.ua\/ua\/blog\/cifrovayatransformaciya-pomogaet-rasti-biznesu.<\/span><\/li>\n
  5. Tomakh, V.V. Sihaieva, T.Ie,. Martynenko, M.V. (2023).\u00a0 Tsyfrova transformatsiia upravlinnia pidpryiemstvamy Ukrainy u konteksti staloho rozvytku: innovatsiini rishennia, kreatyvni tekhnolohii [Digital transformation of enterprise management in Ukraine in the context of sustainable development: innovative solutions, creative technologies]. <\/span>Akademichni vizii,<\/span><\/i> 18. http:\/\/repository.hneu.edu.ua\/handle\/123456789\/29339\u00a0<\/span><\/li>\n
  6. Herasymenko, O. (2020).\u00a0 Tsyfrova transformatsiia ta novi biznes-modeli yak determinanty formuvannia ekonomiky nestandartnoi zainiatosti [Digital transformation and new business models as determinants of the formation of the informal economy]. <\/span>Sotsialnotrudovi vidnosyny: teoriia i praktyka<\/span><\/i>. https:\/\/ir.kneu.edu.ua\/bitstream\/handle\/2010\/34139\/SLRTP_2020_01_Kolot.pdf?sequence=1&isAllowed=y.\u00a0<\/span><\/li>\n
  7. \u00a0 \u00a0 <\/span>Ma\u0161i\u0107,\u00a0 B.,\u00a0 Vladu\u0161i\u0107,\u00a0 L.,\u00a0 Ne\u0161i\u0107,\u00a0 S. (2018). \u00a0 Challenges\u00a0 in\u00a0 creating\u00a0 transformative\u00a0 growth\u00a0 for companies in digital economy. <\/span>Economics<\/span><\/i>, 6, 2, 39.<\/span><\/li>\n
  8. Shostak, L., Goi, V., Timchenko, O., Yastrubetska, L. and Derhaliuk, M. (2023). The Impact of Digital Transformation on the Economy: Technological Innovation and Efficiency. <\/span>Econ. Aff., Economic Affairs,<\/span><\/i> 68, 04, 2081-2093. DOI: 10.46852\/0424-2513.4.2023.19.<\/span><\/li>\n
  9. Resler, M., Lintur, I.,\u00a0 Tsyhak,\u00a0 O. (2024). Tsyfrova ekonomika: vyklyky ta mozhlyvosti [Digital economy: challenges and opportunities]. <\/span>Ekonomika ta suspilstvo,<\/span><\/i> (64). https:\/\/doi.org\/10.32782\/2524-0072\/2024-64-117.\u00a0<\/span><\/li>\n
  10. Shostak, L. (2020). Perspektyvy tsyfrovizatsii v lohistytsi [Prospects for digitalization in logistics]. Innovatsiinyi rozvytok ta bezpeka pidpryiemstva v umovakh neoindustrialnoho suspilstva, 748-749.<\/span><\/li>\n
  11. Cherniaieva, A. (2024). Vykorystannia novitnikh tsyfrovykh instrumentiv ta tekhnolohii vedennia biznesu [Using the latest digital tools and business technologies]. <\/span>Ekonomika ta suspilstvo<\/span><\/i>, (60). https:\/\/doi.org\/10.32782\/2524-0072\/2024-60-89.<\/span><\/li>\n
  12. 12. \u00a0 \u00a0 Shostak, L, Lipych, L., Fedoniuk, A., Volynets, I., Ulyanytsky, A, Morokhova, V. Usiness Models of Enterprises in the Conditions of Digital Transformation: Global and Domestic Experience. Economics – Innovative and Economics Research Journal, doi: 10.2478\/eoik-2024-0027, 243 \u2013 261. https:\/\/doi.org\/10.2478\/eoik-2024-0027<\/span>.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received:<\/strong> 14 March 2025<\/span><\/p>\n

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    Shostak L., Begun S. (2025). The Essence and Features of Digital Transformation of the Economy. Modern Economics, 50(2025), 228-233. DOI: https:\/\/doi.org\/10.31521\/modecon.V50(2025)-30.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: \u041e3; \u041e33; \u04152; \u04154; P3. DOI: https:\/\/doi.org\/10.31521\/modecon.V50(2025)-30 [\/vc_column_text][vc_column_text]Shostak Liudmyla, PhD (Economics), Associate Professor of the Department of Economics and Trade, Lesya Ukrainka Volyn National University, Lutsk, Ukraine ORCID ID: 0000-0001-8786-9582 e-mail: lshostak14@gmail.com Begun Svitlana, PhD (Economics), Associate Professor of the Department of Economics and Trade, Lesya Ukrainka Volyn National University, Lutsk, Ukraine
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