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{"id":20482,"date":"2025-07-30T14:44:40","date_gmt":"2025-07-30T11:44:40","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=20482"},"modified":"2025-07-30T14:44:40","modified_gmt":"2025-07-30T11:44:40","slug":"the-concept-of-building-a","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/the-concept-of-building-a\/","title":{"rendered":"Zhiruk T. The Concept of Building a Management Model in the Real Estate Sector Using the Example of the EU (Empirical Model)"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
<\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V51(2025)-12<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Zhiruk Taras,<\/strong> postgraduate student, Institute of International Relations, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine<\/p>\n

ORCID ID:<\/strong> 0009-0002-6947-5082<\/span><\/a><\/p>\n

The Concept of Building a Management Model in the Real Estate Sector Using the Example of the EU (Empirical Model)<\/h2>\n

Abstract. Introduction<\/i><\/b>. <\/span><\/i>The modern real estate market in the European Union is complex and multilayered, shaped by constant economic, environmental, and social transformation. Against the backdrop of digitalization, climate change, and rising social inequality, there is a growing need for an integrated governance model that reflects the EU\u2019s sustainable development goals and promotes transparent, flexible, and efficient decision-making processes. This article presents an empirical model that synthesizes these priorities into a structured governance framework for the real estate sector.<\/span><\/i><\/p>\n

Purpose.<\/i><\/b> The primary objective of this study is to develop a comprehensive governance model for the real estate sector in the EU. Based on empirical analysis, this model aims to integrate sustainability principles (ESG), digital technologies (e.g., BIM, IoT, and digital twins), and multi-level governance mechanisms. The goal is to enhance the sector\u2019s strategic coherence, regulatory compliance, and adaptability to market changes.<\/span><\/i><\/p>\n

Results. <\/i><\/b>The study proposes a three-level governance model \u2014 strategic, operational, and technological \u2014 based on ESG standards, digital infrastructure, and institutional coordination. The model is illustrated with successful case studies, such as sustainable projects in Warsaw\u2019s Mokot\u00f3w district, and EU-wide initiatives, including the Green Deal, Digital Europe, and the Renovation Wave. The model incorporates platforms like Yardi and Planon and technologies such as BIM and smart contracts. This integration enables efficient lifecycle management and compliance with EU Taxonomy requirements. Additionally, the research demonstrates the model\u2019s applicability to various types of real estate assets, including rental housing, logistics infrastructure, and mixed-use developments.<\/span><\/i><\/p>\n

Conclusions. <\/i><\/b>The empirical governance model reflects the EU\u2019s transition toward a sustainable, digital, client-centered real estate market. By aligning strategic policy with operational execution and digital innovation, the model promotes transparency, investment resilience, and environmental responsibility. Implementing the model contributes to the formation of a unified, competitive, and forward-looking real estate market in the European Union that is tailored to current macroeconomic challenges and social demands.<\/span><\/i><\/p>\n

Keywords:<\/b> real estate market, management model, sustainable development, European Union, digitalization, ESG, asset management, market regulation.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Ganechko, I.G. (2023). Real estate development: European trends. <\/span>Foreign trade: economics, finance, law. <\/span><\/i>Vol. 5. <\/span>https:\/\/www.researchgate.net\/publication\/375096853_Development_neruhomosti_evropejski_trendi<\/span>.<\/span><\/li>\n
  2. Polish Real Estate (2025). <\/span>Market in 2025: Trends, Challenges, and Opportunities<\/span><\/i>. <\/span>https:\/\/maxify.ai\/blog\/2025\/01<\/span>\/<\/span>14\/polish-real-estate-market-in-2025-trends-challenges-and-opportunities\/<\/span><\/li>\n
  3. European Commission (2025). <\/span>EU taxonomy for sustainable activities<\/span><\/i>. <\/span>https:\/\/finance.ec.europa.eu\/sustainable-finance\/tools-and-standards\/eu-taxonomy-sustainable-activities_en<\/span>.<\/span><\/li>\n
  4. Envoria (2023). <\/span>What does the EU Taxonomy mean for the construction and real estate industry?<\/span><\/i> https:\/\/envoria.com\/insights-news\/what-does-the-eu-taxonomy-mean-for-the-construction-and-real-estate-industry<\/span> .<\/span><\/li>\n
  5. Boston Consulting Group (2016). <\/span>Digital in Engineering and Construction<\/span><\/i>. <\/span>https:\/\/www.bcg.com\/industries\/engineered-productsinfrastructure\/digital-engineering-construction.aspx<\/span>.<\/span><\/li>\n
  6. European Commission Joint Research Centre (2017). <\/span>Building Information Modelling (BIM) standardization<\/span><\/i>. Publications Repository. <\/span>http:\/\/publications.jrc.ec.europa.eu\/repository\/bitstream\/JRC109656\/jrc109656_bim.standardization.pdf<\/span>.<\/span><\/li>\n
  7. European Commission (2020). <\/span>A Renovation Wave for Europe – greening our buildings, creating jobs, improving lives<\/span><\/i>. <\/span>https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/HTML\/?uri=CELEX:52020DC0662<\/span>.<\/span><\/li>\n
  8. PwC (2023). <\/span>Emerging Trends in Real Estate: Europe 2023<\/span><\/i>. <\/span>https:\/\/www.pwc.com\/gx\/en\/industries\/financial-services\/real-estate\/emerging-trends-real-estate\/europe-2023.html<\/span>.<\/span><\/li>\n
  9. Springer Professional (2023). <\/span>Lessons learnt from 20\u2009+\u2009years of research on multilevel governance of energy-efficient and zero-carbon buildings in the European Union<\/span><\/i>. <\/span>https:\/\/www.springerprofessional.de\/lessons-learnt-from-20-years-of-research-on-multilevel-governanc\/26485060?utm<\/span>.<\/span><\/li>\n
  10. JLL (2025). <\/span>Global Living Investment Universe 2025<\/span><\/i>. <\/span>https:\/\/www.jll.co<\/span>m<\/span>\/en-us\/insights\/global-living-investment-universe?utm<\/span>.<\/span><\/li>\n
  11. Boston Consulting Group (2021). <\/span>Performance and Innovation Are the Rewards of Digital Transformation<\/span><\/i>. <\/span>https:\/\/www.bcg.com\/publications\/2021\/performance-and-innovation-are-the-rewards-of-digital-transformation-programs<\/span>.<\/span><\/li>\n
  12. McKinsey & Company (2024). <\/span>McKinsey Technology Trends Outlook 2024<\/span><\/i>.<\/span>https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/the-top-trends-in-tech?utm<\/span>.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>17\u00a0June 2025<\/span><\/p>\n

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    Zhiruk T. (2025). The Concept of Building a Management Model in the Real Estate Sector Using the Example of the EU (Empirical Model). Modern Economics, 51(2025), 104-108. DOI: https:\/\/doi.org\/10.31521\/modecon.V51(2025)-12.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] DOI: https:\/\/doi.org\/10.31521\/modecon.V51(2025)-12 [\/vc_column_text][vc_column_text]Zhiruk Taras, postgraduate student, Institute of International Relations, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine ORCID ID: 0009-0002-6947-5082 The Concept of Building a Management Model in the Real Estate Sector Using the Example of the EU (Empirical Model) Abstract. Introduction. The modern real estate market in the European Union is complex
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