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{"id":20505,"date":"2025-07-30T14:40:13","date_gmt":"2025-07-30T11:40:13","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=20505"},"modified":"2025-07-30T14:40:13","modified_gmt":"2025-07-30T11:40:13","slug":"adaptive-pricing-modeling-of-an","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/adaptive-pricing-modeling-of-an\/","title":{"rendered":"Mazhara G., Yarmolenko P. Adaptive Pricing Modeling of an Enterprise under Economic Turbulence: Forecasting and Risk Analysis"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> C51.<\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V51(2025)-18<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Mazhara Glib,<\/strong> PhD in Economics, Senior Lecturer, Department of Economic Cybernetics, National Technical University of Ukraine \u00abIgor Sikorsky Kyiv Polytechnic Institute\u00bb, Kyiv, Ukraine<\/p>\n

ORCID ID:<\/strong> 0000-0003-2753-3600<\/span><\/a><\/p>\n

e-mail:<\/strong> SkyDoor13@gmail.com<\/span><\/a><\/p>\n

Yarmolenko P.<\/strong> 4th year student, Department of Economic Cybernetics, National Technical University of Ukraine \u00abIgor Sikorsky Kyiv Polytechnic Institute\u00bb, Kyiv, Ukraine<\/p>\n

ORCID ID:<\/strong> 0009-0003-0793-7197<\/span><\/a><\/p>\n

e-mail:<\/strong> yarmolapolinka@gmail.com<\/span><\/a><\/p>\n

Adaptive Pricing Modeling of an Enterprise under Economic Turbulence: Forecasting and Risk Analysis<\/h2>\n

Abstract. Introduction<\/i><\/b>. <\/span><\/i>The study of adaptive pricing policy modeling focuses on identifying an effective price formation strategy at the enterprise level that takes into account the volatility of key macroeconomic indicators. This issue is particularly relevant during periods of economic turbulence when traditional fixed pricing mechanisms are ineffective.<\/span><\/i><\/p>\n

Purpose.<\/strong> The goal of the study is to develop a flexible and responsive pricing model that allows companies to adjust their pricing strategies in response to external market changes. The research focuses on enterprises operating under conditions of high uncertainty, inflation, interest rate shifts, and unstable demand, especially in transition economies.<\/span><\/i><\/p>\n

Methods.<\/i><\/strong> The study is based on economic-mathematical modeling tools, including multifactor regression analysis and time series forecasting. The conceptual foundations partially originate from Karl Marx\u2019s theoretical exploration of value and price formation in Das Kapital. While Marx did not provide applied models, his ideas have contributed to our understanding of how external economic forces influence prices.<\/span><\/i><\/p>\n

Implementation.<\/strong> The author developed an original pricing model using historical data from the PwC audit firm in Ukraine for the years 2022\u20132024. The model was implemented in Python and Excel environments to ensure the accuracy and flexibility of simulations under various economic scenarios. The calculations included the impact of inflation, changes in demand, and the impact of central bank interest rate policy on setting prices for professional services.<\/span><\/i><\/p>\n

Keywords:<\/b> pricing; modeling; economic turbulence; adaptive strategy; inflation; demand; discount rate.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Marx, K. (1970). <\/span>Kapital. Kritika politychnoi ekonomii<\/span><\/i> (Vols. 1-3). Vydavnytstvo politychnoi literatury.<\/span><\/li>\n
  2. \u00a0Fisher, I. (1911). <\/span>The Purchasing Power of Money<\/span><\/i> (2nd ed.). Macmillan Co.<\/span><\/li>\n
  3. Keynes, J. M. (1971-1989). <\/span>The Collected Writings of John Maynard Keynes<\/span><\/i> (30 vols). Ed. by Robinson, A. & Moggridge, D. Macmillan.<\/span><\/li>\n
  4. Nagle, T., & Holden, R. (2023). <\/span>The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making<\/span><\/i> (7th ed.). Routledge.<\/span><\/li>\n
  5. Larka, L. S., & Pavlenko, V. V. (2021). Pricing in the system of economic management of business development. <\/span>Pryazovskyi Economic Bulletin<\/span><\/i>, 2, 105-107. https:\/\/doi.org\/10.32840\/2522-4263\/2021-2-19.<\/span><\/li>\n
  6. Kostash, T. V., & Mykhailiv, A. A. (2019). Approaches to pricing decisions in the cost management system of food industry enterprises under uncertainty. <\/span>Effective Economy<\/span><\/i>, 12. https:\/\/doi.org\/10.32702\/2307-2105-2019.12.1027.<\/span><\/li>\n
  7. Shulhina, L., Kuznietsova, I., & Suslova, T. (2016). <\/span>Formuvannia marketynhovoi tsinovoi polityky pidpryiemstv servisu<\/span><\/i>. MP Lesia.<\/span><\/li>\n
  8. Hut, L. V., & Motolska, K. V. (2019). Analysis of modern pricing problems and ways to improve efficiency. <\/span>Pryazovskyi Economic Bulletin<\/span><\/i>, 3, 377-380. http:\/\/pev.kpu.zp.ua\/journals\/2019\/3_14_uk\/63.pdf.<\/span><\/li>\n
  9. Bazylevych, V. D. (2007). Ekonomichna teoriia: politekonomiia. Znannia-Pres.<\/span><\/li>\n
  10. Zavadskyi, Y. S., Osovska, T. V., & Yushkevych, O. O. (2006). <\/span>Ekonomichnyj slovnyk<\/span><\/i>. Kondor.<\/span><\/li>\n
  11. Panchenko, M., & Strenkovska, A. (2022). Management of price policy in the enterprise. <\/span>Marketing and Digital Technologies<\/span><\/i>, 6(4), 99-108. https:\/\/doi.org\/10.15276\/mdt.6.4.2022.9.<\/span><\/li>\n
  12. \u00a0Shevchuk, O., Ilyash, O., Mazhara, G., Roshchyna, N., Hrynkyevych, S., Lavrov, R., & Kozlovskyi, S. (2023). Modelling regional sustainable development in the Ukrainian crisis and war. <\/span>Problems of Sustainable Development<\/span><\/i>, 18(1), 37-50. https:\/\/ph.pollub.pl\/index.php\/preko\/article\/view\/4048.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>27 March 2025<\/span><\/p>\n

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    Mazhara G., Yarmolenko P. (2025). Adaptive Pricing Modeling of an Enterprise under Economic Turbulence: Forecasting and Risk Analysis. Modern Economics, 51(2025), 144-150. DOI: https:\/\/doi.org\/10.31521\/modecon.V51(2025)-18.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: C51. DOI: https:\/\/doi.org\/10.31521\/modecon.V51(2025)-18 [\/vc_column_text][vc_column_text]Mazhara Glib, PhD in Economics, Senior Lecturer, Department of Economic Cybernetics, National Technical University of Ukraine \u00abIgor Sikorsky Kyiv Polytechnic Institute\u00bb, Kyiv, Ukraine ORCID ID: 0000-0003-2753-3600 e-mail: SkyDoor13@gmail.com Yarmolenko P. 4th year student, Department of Economic Cybernetics, National Technical University of Ukraine \u00abIgor Sikorsky Kyiv Polytechnic Institute\u00bb, Kyiv, Ukraine
    Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":13475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[235],"tags":[236],"class_list":["post-20505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-51-2025","tag-51-2025"],"_links":{"self":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/20505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=20505"}],"version-history":[{"count":0,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/20505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media\/13475"}],"wp:attachment":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=20505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=20505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=20505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}