{"id":20942,"date":"2025-12-03T20:23:21","date_gmt":"2025-12-03T18:23:21","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=20942"},"modified":"2025-12-03T22:54:52","modified_gmt":"2025-12-03T20:54:52","slug":"digital-innovations-as-a-driver","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/digital-innovations-as-a-driver\/","title":{"rendered":"Maziy N. Digital Innovations as a Driver of Business Process Optimization"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> O32, O33, M15, L86.<\/span><\/i><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V53(2025)-25<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Maziy Nataliia,\u00a0 <\/b>PhD in Economics, Associate Professor of the Department of Management of Organizations,\u00a0 Lviv Polytechnic National University, Lviv, Ukraine<\/span><\/p>\n

ORCID ID:<\/strong> 0000-0002-0558-5963<\/span><\/a>
\ne-mail: <\/strong>maziynatali@ukr.net<\/span><\/a><\/p>\n

 <\/p>\n

Digital Innovations as a Driver of Business Process Optimization<\/b><\/h2>\n

Abstract. Introduction<\/i><\/b>.<\/span><\/i><\/p>\n

Digital innovations are examined as a primary catalyst for optimizing business processes in an environment of global competition and rapid technological advancement. Theoretical approaches to defining digital innovations, classifying them, and assessing their influence on enterprise efficiency and competitiveness are considered. It has been established that digital technologies automate processes, integrate data analytics into decision-making, reduce costs, and create new business models.<\/span><\/i><\/p>\n

Purpose<\/i><\/b>. This study aims to demonstrate the importance of digital innovations in optimizing business processes, reveal their advantages and risks, and determine the socio-economic consequences of digital transformation in global and Ukrainian contexts.<\/span><\/i><\/p>\n

Results<\/i><\/b>. Recent research and publications have emphasized the role of enterprises\u2019 digital maturity and the application of ERP, CRM, and RPA systems, as well as the use of big data, artificial intelligence, cloud platforms, and the Internet of Things (IoT). The analysis revealed that international practice demonstrates uneven dynamics in the scaling of digital technologies, while the Ukrainian context shows active adoption of big data solutions and development of telecommunications infrastructure. Digitalization in Ukraine has been identified as a driver of innovation, though it is constrained by skill shortages, cybersecurity risks, and uneven access to resources. Digital transformation has been found to improve productivity, enhance management processes, and foster customer service quality. However, the success of these changes largely depends on business process reengineering, defining clear KPIs, and cultivating a digital culture. The socio-economic outcomes of digitalization were examined and highlighted for their positive impacts on SME growth and quality of life as well as their risks of intensifying digital inequality.<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. It has been concluded that digital innovations are critical to ensuring sustainable enterprise and national economic development. Outlined are future research directions, including an empirical analysis of the impact of digital innovations on financial performance, a study of change management models, and the development of digital maturity indicators for enterprises and regions.<\/span><\/i><\/p>\n

Keywords<\/b>: digital innovations; business processes; digital transformation; reengineering; digital maturity; artificial intelligence; Big Data.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
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    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>30 September 2025<\/span><\/p>\n

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    Maziy N. (2025). Digital Innovations as a Driver of Business Process Optimization. Modern Economics, 53(2025), 182-187. DOI: https:\/\/doi.org\/10.31521\/modecon.V53(2025)-25.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: O32, O33, M15, L86. DOI: https:\/\/doi.org\/10.31521\/modecon.V53(2025)-25 [\/vc_column_text][vc_column_text]Maziy Nataliia,\u00a0 PhD in Economics, Associate Professor of the Department of Management of Organizations,\u00a0 Lviv Polytechnic National University, Lviv, Ukraine ORCID ID: 0000-0002-0558-5963 e-mail: maziynatali@ukr.net   Digital Innovations as a Driver of Business Process Optimization Abstract. Introduction. Digital innovations are examined as a primary catalyst for
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