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{"id":21365,"date":"2026-02-02T14:36:45","date_gmt":"2026-02-02T12:36:45","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=21365"},"modified":"2026-02-02T14:36:45","modified_gmt":"2026-02-02T12:36:45","slug":"creative-industries-as-the-basis","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/creative-industries-as-the-basis\/","title":{"rendered":"Moiseienko I., Moyseyenko I. Creative Industries as the basis for Ukraine\u2019s Economic policy"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> A2; O10; O38;Z11;<\/span> P41<\/span><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V54(2025)-15<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Moiseienko Iryna, <\/b>Doctor of Economics, Dr. hab., Professor, WSB MERITO University, Wroclaw, Poland<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-3140-461X<\/span><\/a>
\ne-mail: <\/strong>iryna.moiseienko@wroclaw.merito.pl<\/span><\/a><\/p>\n

Moyseyenko Igor, <\/b>candidate of economic sciences, NGO Care in Action: Lviv, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0003-2879-671X<\/span><\/a>
\ne-mail: <\/strong>igormoysey@gmail.com<\/span><\/a><\/p>\n

Creative Industries as the basis for Ukraine\u2019s Economic policy<\/b><\/p>\n

Abstract. Introduction<\/i><\/b>.\u00a0<\/span><\/i>At different stages of development, the creative economy requires different measures to grow and promote its industries. The concept and definitions of the creative economy vary, reflecting the cultural diversity of countries as well as different economic structures, statistical methodologies, and classifications.<\/span><\/i><\/p>\n

\u00a0<\/span><\/i>Purpose<\/i><\/b>. The article discusses the methodology of Ukraine\u2019s innovative development under conditions of resource scarcity for post-war economic recovery. To achieve this, the following main tasks must be completed: determining the structure of creative industries, conducting a statistical analysis of the potential of creative industries in Ukraine, identifying creative factors of the triplex model of the state’s innovative development, and formulating directions for modernizing state policy to support creative industries.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The constructed additive model of the impact of creative industries on macroeconomic indicators enables us to determine the extent and importance of their influence. The model can also be used to inform decisions regarding the allocation of resources and the utilization of creative potential in Ukraine’s restoration efforts. The article’s scientific novelty lies in modifying the conceptual model of Ukraine’s innovative development. The most important aspects of reconstruction are determined, and the dynamics of the creative economy are shown to improve innovative development. Thus, the assessment methodology can be used for both internal and external analyses and comparisons of economic competitiveness. The practical significance of the research results lies in using new approaches, methods, and tools to improve state policy and innovative solutions.<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. The role and importance of creative industries are growing in Ukraine. This is evidenced by the growth dynamics of entrepreneurial activity in creative industries and their impact on macroeconomic indicators and the social development of territories. Creative industries and creativity, as elements of the creative economy, are becoming important factors in the triplex model of innovative development.<\/span><\/i><\/p>\n

Keywords<\/b>: creative economy; creative industries; statistical analysis; regression analysis; model innovative development; state policy.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Newbigin, J. (2019). What is the creative economy? British Council. https:\/\/creativeconomy.britishcouncil.org\/guide\/what-creative-economy\/<\/span><\/li>\n
  2. Obradovi\u0107, T., Vla\u010di\u0107, B., & Dabi\u0107, M. (2021). Open innovation in the manufacturing industry: A review and research agenda. Technovation, 102, 102221. https:\/\/doi.org\/10.1016\/j.technovation.2021.102221<\/span><\/li>\n
  3. United Nations Conference on Trade and Development. (2022). Creative industry 4.0: Towards a new globalized creative economy. https:\/\/unctad.org\/webflyer\/creative-industry-40-towards-newglobalized-creative-economy<\/span><\/li>\n
  4. Bezuhla, L., & Lazakovych, I. (2024). Creative industries and creative economy: Experience of Ukraine during war. https:\/\/doi.org\/10.32782\/2524-0072\/2024-63-30<\/span><\/li>\n
  5. Adamiv, M. (2023). Innovations as a key driving force of economic development of Ukraine in the new conditions. Problems of Modern Transformations. Series: Economics and Management, 10. https:\/\/doi.org\/10.54929\/2786-5738-2023-10-03-05<\/span><\/li>\n
  6. Zaluzhnyi, V. (2024, July 22). The Russian\u2013Ukrainian war as a war of transition. Ukrainska Pravda. https:\/\/www.pravda.com.ua\/columns\/2024\/07\/22\/7466922\/<\/span><\/li>\n
  7. Moiseienko, I. (2022). Using the potential of the creative economy to restore Ukraine. International Journal of Management and Economics, 58(4), 1\u201312. https:\/\/doi.org\/10.2478\/ijme-2022-0022<\/span><\/li>\n
  8. The Policy Circle. (2021). The creative economy. https:\/\/www.thepolicycircle.org\/minibrief\/the-creative-economy\/<\/span><\/li>\n
  9. Creative economy: The new economic era of the 21st century. (2021). https:\/\/creativeeconomy.center\/wp-content\/uploads\/2021\/12\/2_5332503104040474153.pdf<\/span><\/li>\n
  10. Pererva, I., & Mazorenko, O. (2025). Development of creative industries and their impact on economic growth in Ukraine. Scientific Notes of Taurida National V. I. Vernadsky University. Series: Economy and Management, 75(2). https:\/\/doi.org\/10.32782\/2523-4803\/75-2-12<\/span><\/li>\n
  11. Eurostat. (2022). Annual detailed enterprise statistics for industry and services. https:\/\/ec.europa.eu\/eurostat\/web\/structural-business-statistics\/data\/database<\/span><\/li>\n
  12. Ughetto, E. (2007). Foresight as a triple helix of industry, university, and government relations. Foresight, 9(1), 14\u201322. https:\/\/doi.org\/10.1108\/14636680710727502<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>12\u00a0December 2025<\/span><\/p>\n

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    Moiseienko I., Moyseyenko I. (2025). Creative Industries as the basis for Ukraine\u2019s Economic policy. Modern Economics, 54(2025), 113-119. DOI: https:\/\/doi.org\/10.31521\/modecon.V54(2025)-15.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: A2; O10; O38;Z11; P41 DOI: https:\/\/doi.org\/10.31521\/modecon.V54(2025)-15 [\/vc_column_text][vc_column_text]Moiseienko Iryna, Doctor of Economics, Dr. hab., Professor, WSB MERITO University, Wroclaw, Poland ORCID: 0000-0002-3140-461X e-mail: iryna.moiseienko@wroclaw.merito.pl Moyseyenko Igor, candidate of economic sciences, NGO Care in Action: Lviv, Ukraine ORCID: 0000-0003-2879-671X e-mail: igormoysey@gmail.com Creative Industries as the basis for Ukraine\u2019s Economic policy Abstract. Introduction.\u00a0At different stages
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