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{"id":21487,"date":"2026-04-04T10:55:25","date_gmt":"2026-04-04T07:55:25","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=21487"},"modified":"2026-04-04T10:55:25","modified_gmt":"2026-04-04T07:55:25","slug":"anti-crisis-management-of-hotel-and","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/anti-crisis-management-of-hotel-and\/","title":{"rendered":"Banyeva I., Piyurenko I., Kushniruk V. Anti-Crisis Management of Hotel and Restaurant Enterprises in an Unstable Market Environment"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> L83, M11, G32, D81.<\/span><\/i><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V55(2026)-02<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Banyeva Iryna, <\/b>Doctor of Economics, Professor of the Department of Hotel and Restaurant Business and Tourism, Mykolaiv National Agrarian University,Mykolaiv, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0001-9524-2974<\/span><\/a>
\ne-mail: <\/strong>irina-baneva@ukr.net<\/span><\/a><\/p>\n

Piyurenko Ilona, <\/b>Doctor of Economics, Acting Professor of the Department of Hotel and Restaurant Business and Tourism, Mykolaiv National Agrarian University, Mykolaiv, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-5945-7051<\/span><\/a>
\ne-mail: <\/strong>ilonapiyurenko@gmail.com<\/span><\/a><\/p>\n

Kushniruk Victor, <\/b>PhD in Economics, Associate Professor of the Department of Hotel and Restaurant Business and Tourism, Mykolaiv National Agrarian University, Mykolaiv, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-4368-8912<\/span><\/a>
\ne-mail: <\/strong>kushnirukvs@mnau.edu.ua<\/span><\/a><\/p>\n

 <\/p>\n

Anti-Crisis Management of Hotel and Restaurant Enterprises in an Unstable Market Environment<\/b><\/p>\n

Abstract. Introduction<\/i><\/b>.\u00a0<\/span><\/i>The hotel and restaurant industry operates in conditions of high sensitivity to economic, social and political instability.<\/span><\/i><\/p>\n

Purpose<\/i><\/b>. The purpose of the article is to substantiate theoretical and methodological foundations and develop practical recommendations for anti-crisis management of hotel and restaurant enterprises in an unstable market environment.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The essence and specific features of anti-crisis management in the hospitality sector are determined. A comprehensive system of measures aimed at preventing crisis phenomena and restoring financial stability is proposed, including cost optimization, financial restructuring, revenue management, digital transformation, diversification of services and risk management tools. A structural model of anti-crisis management is developed, based on diagnostics, strategy formation, implementation of operational measures and monitoring of performance indicators.<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. Effective anti-crisis management ensures adaptability, financial sustainability and long-term competitiveness of hotel and restaurant enterprises in turbulent market conditions.<\/span><\/i><\/p>\n

Keywords<\/b>: anti-crisis management, hotel and restaurant business, financial stability, risk management, competitiveness, unstable market environment.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Vasylenko, V. O. (2003). <\/span>Antykryzove upravlinnia pidpryiemstvom<\/span><\/i> [Anti-crisis management of enterprise]. Tsentr uchbovoi literatury.<\/span><\/li>\n
  2. Batchenko, L., Honchar, L., & Kovalenko, V. (2024b). Anti-crisis Management of Hotel and Restaurant Business Enterprises as an Urgent Tool for Overcoming Unexpected Situations in Difficult Economic Conditions. <\/span>Restaurant and hotel consulting. Innovations<\/span><\/i>, 7(1), 48\u201370. <\/span>https:\/\/doi.org\/10.31866\/2616-7468.7.1.2024.305955<\/span><\/li>\n
  3. Datsiuk, I. V. (2010). Essential characteristics of enterprise crisis. <\/span>Tekhnolohiia i tekhnika drukarstva<\/span><\/i>, 2(28), 165\u2013170. <\/span>https:\/\/doi.org\/10.20535\/2077-7264.2(28).2010.56741<\/span><\/li>\n
  4. Kish, H. V. (2024). Anti-crisis management measures of hotel enterprises under wartime conditions. <\/span>Topical Issues in Modern Science<\/span><\/i>, 5(23), 71\u201381. <\/span>https:\/\/doi.org\/10.52058\/2786-6300-2024-5(23)-71-81<\/span><\/li>\n
  5. Kulyniak, I. Ya., Zhyhalo, I. I., & Horbenko, T. M. (2021). Crisis situations at enterprises: Essence, classification, threats of occurrence and response measures. <\/span>Market Infrastructure<\/span><\/i>, 51, 175\u2013183. <\/span>https:\/\/doi.org\/10.32843\/infrastruct51-27<\/span><\/li>\n
  6. Grynko, T., Hviniashvili, T., & Filippova, V. (2023). Change management in business structures under the conditions of digitalization. <\/span>Efficient Economy<\/span><\/i>, 5. <\/span>https:\/\/doi.org\/10.32702\/2307-2105<\/span><\/li>\n
  7. Taranich, O. V., Vinnichenko, A. A., & Taranich, A. V. (2022). Anti-crisis management strategy of an enterprise taking into account its life cycle. <\/span>Economics and Organization of Management<\/span><\/i>, 3, 62\u201374. <\/span>https:\/\/doi.org\/10.31558\/2307-2318.2022.3.7<\/span><\/li>\n
  8. Lunkina, I. Yu. (2024). Theoretical aspects of anti-crisis management of an enterprise under conditions of external environment turbulence. <\/span>Business Inform<\/span><\/i>, 1, 22\u201328. <\/span>https:\/\/doi.org\/10.32983\/2222-4459-2024-1-22-28<\/span>.<\/span><\/li>\n
  9. Nidelchu, V., & Soroka, L. (2025). Tools and methods of anti-crisis financial controlling under market instability. <\/span>Universum<\/span><\/i>, 26, 22\u201337. <\/span>https:\/\/archive.liga.science\/index.php\/universum\/article\/download\/2415\/2455<\/span>.<\/span><\/li>\n
  10. Nedzvedskyi, Y., Banyeva, I., Kushniruk, V., Velychko, O., & Cherven, I. (2024). Financial planning and budget management in hospitality and dining establishments: Navigating the financial landscape of the hotel and restaurant sector. <\/span>Multidisciplinary Reviews, 7<\/span><\/i>, 2024spe003. <\/span>https:\/\/doi.org\/10.31893\/multirev.2024spe003<\/span>.<\/span><\/li>\n
  11. Kovalenko, D., Petrychuk, S., Kushniruk, V., Banyeva, I., & Meish, A. (2023). Financial aspects of maintaining business activities in the face of unexpected changes. <\/span>Economic Affairs (New Delhi), 68<\/span><\/i>(1), 17\u201326. https:\/\/doi.org\/10.46852\/0424-2513.1s.2023.3.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>20\u00a0February 2026<\/span><\/p>\n

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    Banyeva I., Piyurenko I., Kushniruk V. (2026). Anti-Crisis Management of Hotel and Restaurant Enterprises in an Unstable Market Environment. Modern Economics, 55(2026), 17-23. DOI: https:\/\/doi.org\/10.31521\/modecon.V55(2026)-02.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: L83, M11, G32, D81. DOI: https:\/\/doi.org\/10.31521\/modecon.V55(2026)-02 [\/vc_column_text][vc_column_text]Banyeva Iryna, Doctor of Economics, Professor of the Department of Hotel and Restaurant Business and Tourism, Mykolaiv National Agrarian University,Mykolaiv, Ukraine ORCID: 0000-0001-9524-2974 e-mail: irina-baneva@ukr.net Piyurenko Ilona, Doctor of Economics, Acting Professor of the Department of Hotel and Restaurant Business and Tourism, Mykolaiv National Agrarian University,
    Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":13475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250,67],"tags":[249],"class_list":["post-21487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-55-2026","category-articles","tag-55-2026"],"_links":{"self":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/21487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=21487"}],"version-history":[{"count":3,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/21487\/revisions"}],"predecessor-version":[{"id":21629,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/21487\/revisions\/21629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media\/13475"}],"wp:attachment":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=21487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=21487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=21487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}