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{"id":21572,"date":"2026-04-04T11:35:31","date_gmt":"2026-04-04T08:35:31","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=21572"},"modified":"2026-04-04T11:35:31","modified_gmt":"2026-04-04T08:35:31","slug":"digitalization-of-personnel-management-as","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/digitalization-of-personnel-management-as\/","title":{"rendered":"Oliinyk T., Kramarchuk M. Digitalization of Personnel Management as a Tool for the Development Of Agricultural Enterprises"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> M12, O33, Q13, J24<\/span><\/i>.<\/span><\/i><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V55(2026)-26<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Oliinyk Tatiana, <\/b>PhD (Economics), Associate Professor of the Department of Enterprise Economics, Mykolayiv National Agrarian University, Mykolayiv, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-5803-2596<\/span><\/a>
\ne-mail: <\/strong>oliinyktg@gmail.com<\/span><\/a><\/p>\n

Kramarchuk Marina, <\/b>graduate of the Faculty of Management, Mykolayiv National Agrarian University, Mykolayiv, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0009-0000-0924-3509<\/span><\/a>
\ne-mail: <\/strong>marynak2003@gmail.com<\/span><\/a><\/p>\n

 <\/p>\n

Digitalization of Personnel Management as a Tool for the Development Of Agricultural Enterprises<\/b><\/p>\n

Abstract. Introduction<\/i><\/b>.\u00a0<\/span><\/i>The agricultural sector of Ukraine operates under conditions of economic instability, labor migration, demographic shifts, and increasing global competition. In this context, effective personnel management becomes a critical factor in ensuring the sustainable development and competitiveness of agricultural enterprises. Digital transformation is reshaping traditional HR practices, creating new opportunities to enhance productivity, organizational flexibility, and managerial efficiency.<\/span><\/i><\/p>\n

Purpose<\/i><\/b>. The purpose of the article is to substantiate the role of personnel management digitalization as a strategic tool for the development of agricultural enterprises and to determine the main directions of its implementation in the context of digital transformation.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The study reveals the essence of HR digitalization and its role in transforming personnel management from an administrative function into a strategic component of enterprise development. Specific features of digital HR transformation in agricultural enterprises are identified, including seasonality of work, territorial dispersion of production, operation of specialized machinery, and varying levels of digital competencies among employees.<\/span><\/i><\/p>\n

The current state of HR digitalization in the agricultural sector of Ukraine is analyzed, and key barriers to its implementation are identified, such as limited financial resources, insufficient digital skills of employees, underdeveloped IT infrastructure, and resistance to organizational change. The main directions of digital HR development are systematized, including the formation of a digital workforce, the creation of a digital workplace, and the implementation of digital management.<\/span><\/i><\/p>\n

The study substantiates the effectiveness of HRM and ERP systems for automating personnel processes, integrating HR management with production and financial processes, and improving transparency in decision-making. Modern digital HR systems are characterized, and their functional capabilities for agricultural enterprises are outlined.<\/span><\/i><\/p>\n

In addition, tools for developing the digital potential of personnel are proposed, including online training, corporate educational programs, HR analytics, and the integration of digital solutions into production processes. The results confirm that the implementation of digital HR technologies contributes to increased labor productivity, reduced administrative costs, improved internal communication, and strengthened competitiveness of agricultural enterprises.<\/span><\/i><\/p>\n

Conclusions<\/i><\/b> Digitalization of personnel management is a strategic tool for the development of agricultural enterprises. The integration of digital HR technologies enables the effective use of human capital, enhances operational efficiency, and supports sustainable development in the context of digital transformation.<\/span><\/i><\/p>\n

Keywords<\/b>: digitalization, personnel management, HR technologies, agricultural enterprises, human capital, digital transformation, competitiveness.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Obydiennova, T. S., & Chernous, I. O. (2024). The methods of formation of human resources potential of enterprises. <\/span>Business Inform, 6<\/span><\/i>(557), 382\u2013388. <\/span>https:\/\/doi.org\/10.32983\/2222-4459-2024-6-382-388<\/span>.<\/span><\/li>\n
  2. Remnova, L., & Khmelevskyi, S<\/span>.<\/b> (2023). Digitalization of personnel management processes as the current trend of the innovative HR-technologies development. <\/span>Problems and Prospects of Economics and Management, 4<\/span><\/i>(36), 35\u201348. <\/span>https:\/\/doi.org\/10.25140\/2411-5215-2023-4(36)-35-48<\/span>.<\/span><\/li>\n
  3. Vinichenko, I. I., Didur, K. M., & Tkach, A. O. (2024). Rol trudovoho potentsialu v dosiahnenni ekonomichnoi bezpeky ahrarnykh pidpryiemstv [The role of labor potential in achieving economic security of agricultural enterprises]. <\/span>Ahrosvit, 1<\/span><\/i>, 22\u201331. <\/span>https:\/\/doi.org\/10.32702\/2306-6792.2024.1.22<\/span>.<\/span><\/li>\n
  4. Gatsko, A. F., Rudenko, S. V., & Kopiikovskyi, A. M. (2025). Rozvytok kadrovoho potentsialu ahrarnykh pidpryiemstv u tsyfrovii ekonomitsi [Development of personnel potential of agricultural enterprises in the digital economy]. <\/span>Aktualni pytannia ekonomichnykh nauk, 8<\/span><\/i>. <\/span>https:\/\/doi.org\/10.5281\/zenodo.15007612<\/span>.<\/span><\/li>\n
  5. Kramarchuk, M. V., & Oliinyk, T. H. (2024). Upravlinnia personalom v umovakh tsyfrovizatsii [Personnel management in the conditions of digitalization]. <\/span>Ekolohichni ta sotsialni aspekty rozvytku ekonomiky v umovakh yevrointehratsii: materialy XI Vseukr. naukovo-prakt. konf.<\/span><\/i> (pp. 282\u2013284). Mykolaiv: MNAU. <\/span>https:\/\/www.mnau.edu.ua\/files\/nauk_prof_konf\/zbirnyk-tez-23-25-10-24.pdf<\/span>.<\/span><\/li>\n
  6. Kurepin, V. M. (2021). Kadrovyi potentsial pidpryiemstva yak faktor ekonomichnoi bezpeky ta antykryzovoi diialnosti pidpryiemstv ahrarnoho profiliu [Personnel potential of the enterprise as a factor of economic security and anti-crisis activity of agricultural enterprises]. <\/span>Stratehichni priorytety rozvytku pidpryiemnytstva, torhivli ta birzhovoi diialnosti: materialy II Mizhnar. naukovo-prakt. konf.<\/span><\/i> (pp. 59\u201364). Zaporizhzhia: NU \u00abZaporizka politekhnika\u00bb. <\/span>https:\/\/dspace.mnau.edu.ua\/jspui\/bitstream\/123456789\/9593\/1\/59-64.pdf<\/span>.<\/span><\/li>\n
  7. Lemish, K., Suslyk, A., & Shvachko, V. (2025). Systema motyvatsii personalu yak chynnyk pidvyshchennia efektyvnosti diialnosti pidpryiemstva [Personnel motivation system as a factor in increasing the efficiency of the enterprise]. <\/span>Ekonomika ta suspilstvo, 78<\/span><\/i>. <\/span>https:\/\/doi.org\/10.32782\/2524-0072\/2025-78-28<\/span>.<\/span><\/li>\n
  8. Orel, Yu. L., & Smahliuk, A. A. (2023). HR-menedzhment v ukrainskomu biznesi: vyklyky tsyfrovizatsii [HR management in Ukrainian business: digitalization challenges]. <\/span>Akademichni vizii, 19<\/span><\/i>. <\/span>https:\/\/doi.org\/10.5281\/zenodo.7954499<\/span>.<\/span><\/li>\n
  9. Polishchuk, D. (2024). Stratehichne upravlinnia kadrovoiu politykoiu ta liudskym kapitalom ahrarnykh pidpryiemstv [Strategic management of personnel policy and human capital of agricultural enterprises]. <\/span>Development Service Industry Management, 2<\/span><\/i>, 155\u2013160. <\/span>https:\/\/doi.org\/10.31891\/dsim-2024-6(23<\/span>).<\/span><\/li>\n
  10. Tymoshenko, V. (2025). Otsiniuvannia modelei motyvatsii personalu ta yikhnyi vplyv na produktyvnist komandnoi vzaiemodii [Evaluation of personnel motivation models and their impact on the productivity of team interaction]. <\/span>Zbirnyk naukovykh prats Derzhavnoho podatkovoho universytetu, 1<\/span><\/i>, 72\u201378. <\/span>https:\/\/doi.org\/10.32782\/2617-5940.1.2025.11<\/span>.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>11 February 2026<\/span><\/p>\n

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    Oliinyk T., Kramarchuk M. (2026). Digitalization of Personnel Management as a Tool for the Development Of Agricultural Enterprises. Modern Economics, 55(2026), 190-195. DOI: https:\/\/doi.org\/10.31521\/modecon.V55(2026)-26.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: M12, O33, Q13, J24. DOI: https:\/\/doi.org\/10.31521\/modecon.V55(2026)-26 [\/vc_column_text][vc_column_text]Oliinyk Tatiana, PhD (Economics), Associate Professor of the Department of Enterprise Economics, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID: 0000-0002-5803-2596 e-mail: oliinyktg@gmail.com Kramarchuk Marina, graduate of the Faculty of Management, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID: 0009-0000-0924-3509 e-mail: marynak2003@gmail.com   Digitalization of Personnel Management as
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