{"id":21594,"date":"2026-04-04T11:28:05","date_gmt":"2026-04-04T08:28:05","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=21594"},"modified":"2026-04-04T11:28:05","modified_gmt":"2026-04-04T08:28:05","slug":"strategic-management-of-competitive-behavior","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/strategic-management-of-competitive-behavior\/","title":{"rendered":"Sitkovsk\u0430 A., Polehenka M., Prokopyshyn O. Strategic Management of Competitive Behavior of Enterprises in Conditions of Uncertainty"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> L21; D81; M10<\/span><\/i>.<\/span><\/i><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V55(2026)-34<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Sitkovsk\u0430 Alla, <\/b>Doctor of Economics, Professor, Professor of Department of Economics, Dnipro State Agrarian and Economic University, Dnipro, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0003-1892-6314<\/span><\/a>
\ne-mail: <\/strong>sitkovska.a.o@dsau.dp.ua<\/span><\/a><\/p>\n

Polehenka Maryna, <\/b>PhD (Economics), Associate Professor, Associate professor of the\u00a0 Department of Economics, Dnipro State Agrarian and Economic University, Dnipro, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0001-5866-668X<\/span><\/a>
\ne-mail: <\/strong>polehenka.m.a@dsau.dp.ua<\/span><\/a><\/p>\n

Prokopyshyn Oksana, <\/b>PhD (Economics), Associate Professor, Associate professor of the Department of Accounting and Taxation, Lviv National University of Veterinary Medicine and Biotechnology named after S.Z. Gzytskyi, Lviv, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-7027-3499<\/span><\/a>
\ne-mail: <\/strong>os378@ukr.net<\/span><\/a><\/p>\n

 <\/p>\n

Strategic Management of Competitive Behavior of Enterprises in Conditions of Uncertainty<\/b><\/h2>\n

Abstract. Introduction<\/i><\/b>.\u00a0<\/span><\/i>The article examines the theoretical and applied aspects of strategic management of the competitive behavior of enterprises in the conditions of uncertainty of the modern economic environment. The relevance of the topic is due to the strengthening of the impact of crisis phenomena, the instability of the market situation, limited resources, increased competitive pressure and rapid changes in the regulatory, legal and technological environment of the functioning of enterprises.<\/span><\/i><\/p>\n

Purpose<\/i><\/b>. The purpose of the article is to study the strategic management of the competitive behavior of enterprises, affecting their operation efficiency and increasing competitiveness in conditions of uncertainty.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The need to move from reactive management models to strategically oriented approaches based on long-term planning, strategic analysis and forecasting of the development of the external environment is substantiated.<\/span><\/i><\/p>\n

The essence of strategic management of the competitive behavior of enterprises as a system of management decisions aimed at forming and maintaining sustainable competitive advantages is revealed. It has been proven that the effectiveness of strategic management is determined by the level of adaptability of the enterprise to changes in the external environment, the ability to innovate, effectively manage risks and rationally use resource potential. It was determined that the competitive strategy acts as the basis for the formation of the competitive behavior of the enterprise and determines the directions of its development, priorities for the use of resources and mechanisms for the realization of market opportunities.<\/span><\/i><\/p>\n

In the work, competition is considered as a dynamic process of interaction of market subjects, which accompanies all stages of entrepreneurial activity. The need to use a systematic approach to strategic management is substantiated, which involves the integration of strategic planning, analytical support, monitoring of the competitive environment and forecasting of the development of the industry. It has been proven that increasing the competitiveness of enterprises directly depends on the quality of the management system and the level of information and analytical support.<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. It has been established that the introduction of modern methods of strategic management contributes to reducing the level of uncertainty of management decisions, increasing the efficiency of resource use and forming long-term competitive advantages of enterprises.<\/span><\/i><\/p>\n

Keywords<\/b>: strategic management, competitive behaviour, competitiveness, competitive strategy, uncertainty, strategic analysis, competitive advantage.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

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  1. Bilous, S. P., Trokhymenko, A. S., & Kaminskyi, V. V. (2024). Strategic management of enterprise development amid crisis and military challenges. Economics and Society, 68, 511-519.\u00a0<\/span><\/li>\n
  2. Bondarenko, S., Korsunenko, I., & Bondarenko, B. (2024). Managing the competitiveness of business processes in a company under martial law. Economics and Society, 64. doi: https:\/\/doi.org\/10.32782\/2524-0072\/2024-64-40.<\/span><\/li>\n
  3. Verbovskyi, I. A. (2024). Strategic management in conditions of risks and uncertainty. Economics. Management. Innovations, 34, 116-135.<\/span><\/li>\n
  4. Ismaieil, Dzh. F. S. (2023). Strategic management of business structures’ competitiveness in the context of inclusiveness, innovation, and social responsibility. Economic Journal of Odesa Polytechnic University, 4(26), 116-126. doi: https:\/\/doi.org\/10.5281\/zenodo.12819810.\u00a0<\/span><\/li>\n
  5. Lukianchuk, O. M., & Nikolaieva, Ye. V. (2024). System of enterprise competitiveness management: scientific approaches and practical challenges. Scientific Bulletin: Collection of Scientific Works of Odesa National Economic University, 3\u20134 (316\u2013317), 110-116. Retrieved from http:\/\/n-visnik.oneu.edu.ua\/collections\/2024\/316-317\/pdf\/110-116.pdf.\u00a0<\/span><\/li>\n
  6. Opalko, V. V., Drobotova, M. V., & Solohub, M. P. Innovative strategies for managing enterprise competitiveness amid global market changes. Economic Space, (2024). 195, 122-129. doi: https:\/\/doi.org\/10.30838\/EP.195.122-129.<\/span><\/li>\n
  7. Suslikov, S. V., & Klymenko, M. A. (2023). System of enterprise competitiveness management in conditions of uncertainty. Economics: Current Realities, 3(67), 56-64. doi: https:\/\/doi.org\/10.15276\/ETR.03.2023.7.\u00a0<\/span><\/li>\n
  8. Uzhva, A. M. (2024). Managing the competitiveness of enterprises in the context of sustainable development. Ukrainian Journal of Applied Economics and Technology, 9(1), 211-215. Retrieved from http:\/\/ujae.org.ua\/wp-content\/uploads\/2024\/03\/ujae_2024_r01_a35.pdf.\u00a0<\/span><\/li>\n
  9. Yakymenko, Ye. Yu., & Artemenko, L. P. (2025). Strategic management of enterprise competitiveness in conditions of uncertainty. Current Issues of Economic Sciences, 14. doi: https:\/\/doi.org\/10.5281\/zenodo.16899950.\u00a0<\/span><\/li>\n
  10. Iftikhar, A., Ali, I., Zhan, Yu., Stevenson, M., & Tarba, Sh. Y. (2025). Firms\u2019 strategic responses to rising uncertainty amid ongoing geopolitical tensions: The synergistic mediating role of network capability and innovation ambidexterity. Transportation Research. Part E: Logistics and Transportation Review, 199, 104146. doi: https:\/\/doi.org\/10.1016\/j.tre.2025.104146.\u00a0<\/span><\/li>\n
  11. Kundieieva, H., Turchyna, M., Tur, O., Sheremetynska, O., & Yasko, Yu. (2023). The impact of globalization processes on strategic planning of enterprises. Scientific Bulletin of the National Mining University, 4, 173-180. doi: https:\/\/doi.org\/10.33271\/nvngu\/2023-4\/173.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>9\u00a0February 2026<\/span><\/p>\n

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    Sitkovsk\u0430 A., Polehenka M., Prokopyshyn O. (2026). Strategic Management of Competitive Behavior of Enterprises in Conditions of Uncertainty. Modern Economics, 55(2026), 244-249. DOI: https:\/\/doi.org\/10.31521\/modecon.V55(2026)-34.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: L21; D81; M10. DOI: https:\/\/doi.org\/10.31521\/modecon.V55(2026)-34 [\/vc_column_text][vc_column_text]Sitkovsk\u0430 Alla, Doctor of Economics, Professor, Professor of Department of Economics, Dnipro State Agrarian and Economic University, Dnipro, Ukraine ORCID: 0000-0003-1892-6314 e-mail: sitkovska.a.o@dsau.dp.ua Polehenka Maryna, PhD (Economics), Associate Professor, Associate professor of the\u00a0 Department of Economics, Dnipro State Agrarian and Economic University, Dnipro, Ukraine ORCID: 0000-0001-5866-668X e-mail:
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