{"id":21995,"date":"2026-06-02T10:08:02","date_gmt":"2026-06-02T07:08:02","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=21995"},"modified":"2026-06-02T10:08:02","modified_gmt":"2026-06-02T07:08:02","slug":"digital-factors-of-economic-resilience","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/digital-factors-of-economic-resilience\/","title":{"rendered":"”Belimenko O., Blakyta H. Digital Factors of Economic Resilience of Trade Enterprises”"},"content":{"rendered":"

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JEL Classification:<\/strong> L81, O33, D24, C22<\/span><\/i><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-04<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Belimenko O. I., <\/b>PhD Student of the Department of Economics and Business Finance, State University of Trade and Economics, Kyiv, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0009-0001-8143-5748<\/span><\/a>
\ne-mail: <\/strong>o.belimenko@knute.edu.ua<\/span><\/a><\/p>\n

[\/vc_column_text][vc_column_text]Blakyta H. V., <\/b>Dr. of Econ. Sciences, Professor, Head of the Department of Economics and Business Finance, State University of Trade and Economics, Kyiv, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-4848-9912<\/span><\/a>
\ne-mail: <\/strong>g.blakyta@knute.edu.ua<\/span><\/a><\/p>\n

Digital Factors of Economic Resilience of Trade Enterprises<\/b><\/p>\n

Abstract. Introduction. <\/i><\/b>The rapid expansion of digital technologies and the growing importance of e-commerce have significantly changed how trade enterprises operate. In an environment characterized by economic instability, shifts in consumer demand, and increased competitive pressure, developing digital sales channels is viewed as a way to grow revenue and enhance business adaptability and long-term sustainability.<\/span><\/i><\/p>\n

Purpose<\/i><\/b>. This study aims to evaluate the relationship between e-commerce development and the economic resilience of trade enterprises using statistical data from 2021 to 2024. Additionally, it seeks to substantiate the mechanisms through which digital transformation influences financial performance and stability.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The research analyzes key digital indicators, such as the volume of e-commerce and the number of enterprises engaged in online sales, as well as financial performance indicators, including net revenue and operating profitability. Correlation and regression analyses revealed strong positive relationships between e-commerce volume and net revenue, as well as significant associations with operating profitability. The high coefficient of determination confirms the consistency of digital and financial dynamics. A structural-logical model is proposed to systematize the impact of e-commerce development through digital-technological, operational-organizational, and financial components.<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. The findings support the consideration of e-commerce development as an important factor in strengthening the economic resilience of trade enterprises. The results provide analytical grounds for strategic managerial decisions aimed at digital transformation and sustainable development.<\/span><\/i><\/p>\n

Keywords<\/i><\/b>: Economic resilience; stability; trade enterprises; digitalization; electronic commerce.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

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  1. Blakyta, H. V., Bagatska, K. V., & Susidenko, V. T. (2025). Digitalization as a driver of enterprise resilience in the European vector. Business Inform, 2, 135\u2013142. https:\/\/doi.org\/10.32983\/2222-4459-2025-2-135-142.<\/span><\/li>\n
  2. Goloborodko, A. Yu. (2025). Strategy for financial sustainability of enterprises in the conditions of digitalization. Stalyi rozvytok ekonomiky (Sustainable Development of Economy), 1(52), 173\u2013179. https:\/\/doi.org\/10.32782\/2308-1988\/2025-52-24.<\/span><\/li>\n
  3. State Statistics Service of Ukraine. (n.d.). Use of information and communication technologies at enterprises. Retrieved February 16, 2026, from https:\/\/stat.gov.ua\/uk\/datasets\/vykorystannya-informatsiyno-komunikatsiynykh-tekhnolohiy-na-pidpryyemstvakh.<\/span><\/li>\n
  4. Zaiats, A. I., & Buha, O. R. (2024). The role of digital innovations in ensuring the sustainability and transformative capacity of enterprises in Ukraine. Management. https:\/\/doi.org\/10.5281\/zenodo.14628857.<\/span><\/li>\n
  5. Semykina, M. V., Dmytryshyn, B. V., & Savelenko, H. V. (2025). Digitalization of the economy as a driver of the development of intelligent business and e-commerce. Visnyk of Volodymyr Dahl East Ukrainian National University, 3(289), 74\u201386. https:\/\/doi.org\/10.33216\/1998-7927-2025-289-3-74-86.<\/span><\/li>\n
  6. Tanklevska, N. S., & Miroshnychenko, V. O. (2024). Financial sustainability of enterprises in the digital economy. Business Inform, 3, 249\u2013255. https:\/\/doi.org\/10.32983\/2222-4459-2024-3-249-255.<\/span><\/li>\n
  7. Krysovatyi, A. I., Desiatniuk, O. M., & Ptashchenko, O. V. (Eds.). (2024). Digital economy. West Ukrainian National University.<\/span><\/li>\n
  8. Sheidu, O., & Ubogu, C. U. (2025). Impact of digital technology on economic resilience, innovation, and inclusive growth. Journal of Economics and Environmental Education, 9(1), 15\u201328.<\/span><\/li>\n
  9. Sorokina, A., Lebedeva, L., & Lositska, T. (2024). Digital determinants of national economy resilience. Baltic Journal of Economic Studies, 10(5), 353\u2013363. https:\/\/doi.org\/10.30525\/2256-0742\/2024-10-5-353-363.<\/span><\/li>\n
  10. Xu, L., Dai, W., & Liu, W. (2025). Digital global value chain and economic resilience: Evidence based on competitiveness. Emerging Markets Finance and Trade, 1\u201317. https:\/\/doi.org\/10.1080\/1540496X.2025.2537331.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: 12 March 2026<\/span><\/strong><\/p>\n

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    Belimenko O., Blakyta H. (2026). Digital Factors of Economic Resilience of Trade Enterprises. Modern Economics, 56(2026), 29-35. DOI: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-04.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: L81, O33, D24, C22 DOI: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-04 [\/vc_column_text][vc_column_text]Belimenko O. I., PhD Student of the Department of Economics and Business Finance, State University of Trade and Economics, Kyiv, Ukraine ORCID: 0009-0001-8143-5748 e-mail: o.belimenko@knute.edu.ua [\/vc_column_text][vc_column_text]Blakyta H. V., Dr. of Econ. Sciences, Professor, Head of the Department of Economics and Business Finance, State University of Trade
    Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":13475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252,67],"tags":[253],"class_list":["post-21995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-56-2026","category-articles","tag-56-2026"],"_links":{"self":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/21995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=21995"}],"version-history":[{"count":2,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/21995\/revisions"}],"predecessor-version":[{"id":21998,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/21995\/revisions\/21998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media\/13475"}],"wp:attachment":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=21995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=21995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=21995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}