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{"id":22083,"date":"2026-06-02T09:31:05","date_gmt":"2026-06-02T06:31:05","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=22083"},"modified":"2026-06-03T09:04:18","modified_gmt":"2026-06-03T06:04:18","slug":"management-of-innovative-development-of","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/management-of-innovative-development-of\/","title":{"rendered":"Chornobaj L. M., Mushenik I. M. Management of Innovative Development of Enterprises in the Context of Sustainable Development of Rural Areas"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> M11; O18; R58<\/span><\/i><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-38<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Chornobai Larysa, <\/b>PhD in Economics, Associate Professor, Associate Professor at the Department of Management and Public Administration Higher educational institution \u00abPodillia State University\u00bb, Kamianets-Podilskyi, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0001-5122-1485<\/span><\/a>
\ne-mail: <\/strong>chornobay431@gmail.com<\/span><\/a><\/p>\n

Mushenyk Iryna, <\/b>PhD in Economics, Associate Professor, Associate Professor at Department of Information Technologies, Physical-Mathematical and Security Disciplines, Higher educational institution \u00abPodillia State University\u00bb, Kamianets-Podilskyi, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0003-4379-7358<\/span><\/a>
\ne-mail: <\/strong>mushenik77@ukr.net<\/span><\/a><\/p>\n

Management of Innovative Development of Enterprises in the Context of Sustainable Development of Rural Areas<\/b><\/p>\n

Abstract. Introduction. <\/i><\/b>The transformation of the economic environment under conditions of military aggression intensifies the need for enterprises to transition to an innovation-driven development model. The war has caused widespread disruptions to the availability of resources, logistics, and labor markets, which has had a particularly negative impact on agricultural enterprises that form the economic foundation of rural areas. In these circumstances, effective innovation management is essential for maintaining economic resilience and ensuring balanced territorial development.<\/span><\/i><\/p>\n

Purpose<\/i><\/b>. This study aims to substantiate theoretical and methodological approaches to managing the innovative development of enterprises under conditions of heightened uncertainty. Additionally, it seeks to identify effective tools for strengthening their sustainability in the context of rural development.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The research establishes that innovative development is a complex process encompassing technological, organizational, managerial, and marketing transformations. The formation of innovation potential\u2014including human, financial, and informational resources\u2014is determined to be a key prerequisite for the adaptive functioning of enterprises. The study identifies priority areas for innovation, including digitalization, ecological modernization, activity diversification, and cooperative and cluster model development. Empirical observations confirm that innovation contributes to increased productivity, optimized costs, and market expansion. However, the war imposes constraints related to infrastructure destruction, limited financing, and unstable economic relations. This necessitates implementing adaptive management mechanisms and institutional support.<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. Effective management of innovative development is a systemic, strategic process that ensures enterprise competitiveness and long-term sustainability. Integrating digital technologies, strategic planning, and institutional support lays the groundwork for overcoming crises. Innovative activity is essential for restoring economic stability and enhancing the socioeconomic development of rural areas, making them more resilient to external shocks.<\/span><\/i><\/p>\n

Keywords:<\/i><\/b> innovative development; enterprise management; sustainable development; rural areas.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Tsvihun, I.A. (2024). Modern problems and prospects of sustainable development of rural areas of Ukraine in conditions of military operations. Innovative economy, 4, 143-150. https:\/\/inneco.org\/index.php\/innecoua\/article\/view\/1367.<\/span><\/li>\n
  2. Rud, N., Nazaruk, A. (2025). Mechanisms of adaptive management of sustainable development of rural areas of Ukraine in the context of integration convergence with the EU. Economy and Society, (74). https:\/\/doi.org\/10.32782\/2524-0072\/2025-74-10.<\/span><\/li>\n
  3. Hudz\u02b9, O. YE. (2017). Stratehichne upravlinnya innovatsiynym rozvytkom pidpryyemstva: navch. posib. Liha-Pres.<\/span><\/li>\n
  4. Illyashenko S. M. (2015). Upravlinnya innovatsiynym rozvytkom. Universytets\u02b9ka knyha.<\/span><\/li>\n
  5. Salo A. Ya., Artemchuk M. O. (2020). Strategic management of innovative development of an enterprise. Economics. Management. Business, 3 (33). 1-6. https:\/\/doi.org\/10.31673\/2415-8089.2020.034550.<\/span><\/li>\n
  6. Bondarchuk N. V., Vasilyeva L. M., Minkovska A. V. (2022) Strategic management of innovative development of an agricultural enterprise to ensure its financial and economic security. Entrepreneurship and Innovation, (23). 37-41. https:\/\/doi.org\/10.37320\/2415-3583\/23.7.<\/span><\/li>\n
  7. Noskov, O. M. (2025). Public management of innovative development of small and medium-sized businesses in the conditions of martial law and reconstruction of Ukraine. Bulletin of the Poltava State Agrarian University. Series “Public Management and Administration”, (3), 3\u20138. https:\/\/doi.org\/10.32782\/pdau.pma.2025.3.1.<\/span><\/li>\n
  8. Kuprina, N. (2023). Modern innovative directions and tools for managing the development of agricultural enterprises in the AIC system of. Innovative economy, no. 4, Feb. 2024, 73-82. https:\/\/doi.org\/10.37332\/2309-1533.2023.4.11.<\/span><\/li>\n
  9. Dyvnych, O., Martynyuk, M. (2023). Management of land use of agricultural enterprises in wartime conditions: innovative trends. Journal of Innovations and Sustainability, 7(4), 10. https:\/\/doi.org\/10.51599\/is.2023.07.04.10.<\/span><\/li>\n
  10. Vasylchenko, M. I, Kravchenko, O. M. (2025). Management of innovative entrepreneurship in Ukraine: new vectors of change in the context of the challenges of war and post-war economic recovery. Economy and Society, (74). https:\/\/doi.org\/10.32782\/2524-0072\/2025-74-53.<\/span><\/li>\n
  11. Liba, N., Turyanchyk, Y., Lendel, M. (2025). Innovative strategies for business development in the post-war recovery of Ukraine: challenges of integration and the role of entrepreneurial activity. Sustainable Economic Development, (2(53), 329-334. https:\/\/doi.org\/10.32782\/2308-1988\/2025-53-45.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: 20 April 2026<\/span><\/strong><\/p>\n

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    Chornobaj L. M., Mushenik I. M. (2026). Management of Innovative Development of Enterprises in the Context of Sustainable Development of Rural Areas. Modern Economics, 56(2026), 269-274.DOI: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-38.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: M11; O18; R58 DOI: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-38 [\/vc_column_text][vc_column_text]Chornobai Larysa, PhD in Economics, Associate Professor, Associate Professor at the Department of Management and Public Administration Higher educational institution \u00abPodillia State University\u00bb, Kamianets-Podilskyi, Ukraine ORCID: 0000-0001-5122-1485 e-mail: chornobay431@gmail.com Mushenyk Iryna, PhD in Economics, Associate Professor, Associate Professor at Department of Information Technologies, Physical-Mathematical and Security Disciplines,
    Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":13475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252,67],"tags":[253],"class_list":["post-22083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-56-2026","category-articles","tag-56-2026"],"_links":{"self":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/22083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=22083"}],"version-history":[{"count":3,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/22083\/revisions"}],"predecessor-version":[{"id":22219,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/22083\/revisions\/22219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media\/13475"}],"wp:attachment":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=22083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=22083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=22083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}