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{"id":22097,"date":"2026-06-02T09:18:59","date_gmt":"2026-06-02T06:18:59","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=22097"},"modified":"2026-06-03T08:54:22","modified_gmt":"2026-06-03T05:54:22","slug":"innovative-hr-practices-of-construction","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/innovative-hr-practices-of-construction\/","title":{"rendered":"Shymanovska-Dianych L., Husakovska T.,Rybalko-Rak L., Kuzhel N. Innovative HR Practices of Construction Companies within the Entrepreneurial Ecosystem of Post-War Ukraine: Imperatives of Sustainable Development"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
JEL Classification:<\/strong> L 74; M 12; O 32; Q56<\/span><\/i><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-42<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Shymanovska-Dianych Lyudmyla, <\/b>Doctor of Economics, Professor, The Head of the Department of Management, Poltava University of Economics and Trade, Poltava, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0001-6499-0953<\/span><\/a>
\ne-mail: <\/strong>ludad584658@ukr.net<\/span><\/a><\/p>\n

Husakovska Tetiana, <\/b>PhD (Economics), Associate Professor of the Department of Management, Poltava University of Economics and Trade, Poltava, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-9094-3613<\/span><\/a>
\ne-mail: <\/strong>tatgus@ukr.net<\/span><\/a><\/p>\n

Rybalko-Rak Lesia,<\/b> PhD (Economics), Associate Professor of the Department of Management, Poltava University of Economics and Trade, Poltava, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-2269-9209<\/span><\/a>
\ne-mail: <\/strong>rybalko2004@ukr.net<\/span><\/a><\/p>\n

Kuzhel Natali\u0456a,<\/b> Senior Lecturer of the Department of Management, Poltava University of Economics and Trade, Poltava, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-9093-1188<\/span><\/a>
\ne-mail: <\/strong>natochka5555@ukr.net<\/span><\/a><\/p>\n

Innovative HR Practices of Construction Companies within the Entrepreneurial Ecosystem of Post-War Ukraine: Imperatives of Sustainable Development<\/b><\/p>\n

Abstract. Introduction. <\/i><\/b>The post-war recovery of Ukraine requires a fundamental paradigm shift in the construction sector, moving from traditional contractor models to integrated roles within a complex entrepreneurial ecosystem. The industry faces unprecedented challenges, including critical labor shortages due to migration and mobilization, a shift toward high-tech “Building Back Better” standards, and the need to align with international ESG (Environmental, Social, and Governance) requirements. In this context, traditional human resource management proves insufficient, necessitating the transition to HRM 5.0 – a framework that harmonizes advanced digital transformation with a human-centric approach.<\/span><\/i><\/p>\n

Purpose<\/i><\/b>. The research aims to theoretically substantiate the transformation of human resource management in construction companies within the entrepreneurial ecosystem of post-war Ukraine based on the principles of HRM 5.0 and sustainable development imperatives, as well as to develop a conceptual model for the integration of innovative HR practices and identify key mechanisms for their practical implementation.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The study conceptualizes the construction company as a resource integrator that synchronizes financial flows from international donors with local human capital development. A comprehensive conceptual model of ecosystem-based HR management is developed, illustrating the transformation of external drivers (state regulation, international standards, and community needs) into internal HR innovations. Key findings highlight the necessity of integrating HR processes with Building Information Modeling (BIM) to create \u00abdigital competency profiles\u00bb for the workforce. The research details the application of AI-driven predictive analytics for proactive talent planning and the use of VR\/AR simulations for safety training. Furthermore, \u00abGreen HRM\u00bb practices are identified as essential tools for fostering eco-responsible behavior, while social initiatives, such as veteran reintegration and well-being programs, are presented as mechanisms for obtaining a “social license to operate.”.<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. Innovative HR practices serve as the strategic \u00abglue\u00bb of the post-war entrepreneurial ecosystem, ensuring the resilience of construction companies. The transition to HRM 5.0 allows enterprises to transform external ecosystem pressures into internal sustainable competencies. The integration of digital tools and ESG-aligned HR policies not only addresses the immediate personnel deficit but also ensures long-term environmental, social, and economic viability. Effective human potential management is concluded to be the primary driver for the high-tech reconstruction of Ukraine\u2019s infrastructure.<\/span><\/i><\/p>\n

Keywords<\/i><\/b>: innovative HR practices; human resources; human capital; construction companies; entrepreneurial ecosystem; sustainable development.<\/span><\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Humenna, O. (2024). Innovative approaches in construction in the context of ukraine\u2019s recovery based on the principles of sustainable development. Ways to Improve Construction Efficiency, 2(53), 289\u2013301. https:\/\/doi.org\/10.32347\/2707-501x.2024.53(2).289-301.<\/span><\/li>\n
  2. Lemeshko, M. O. (2021). Essence and peculiarities of business ecosystem formation in the new economy. Economy and Society, (34). https:\/\/doi.org\/10.32782\/2524-0072\/2021-34-49.<\/span><\/li>\n
  3. Lutsysh\u0456n, O. Yu., & Bardakov, V. H. (2025). Construction and agricultural industries as drivers of sustainable development: HR policy challenges in the new reality. Business Inform, (6), 476\u2013482. https:\/\/doi.org\/10.32983\/2222-4459-2025-6-476-482<\/span><\/li>\n
  4. Petrukha, N. M., Dovhopolov, V. Yu., Mykytchenko, B. A., & Mukhin, A. A. (2024). Sources and structure of strategic innovations in construction companies taking into account the principles of smart management and the concept of sustainable development in the context of modern management practices. Ways to Improve Construction Efficiency, 53(2), 223\u2013245. https:\/\/doi.org\/10.32347\/2707-501x.2024.53(2).223-245.<\/span><\/li>\n
  5. Chernyshko, T. V., & Kozyk, I. M. (2024). Evolution of human capital management and HR technologies in the digital economy. Ukrainian Journal of Applied Economics and Technology, 9(1), 29\u201333. https:\/\/doi.org\/10.36887\/2415-8453-2024-1-4.<\/span><\/li>\n
  6. Holovchenko, S. (2025). Innovative strategies for the development of personnel management on the example of the construction sector. Economics and Business Management, 16(1), 29\u201346. https:\/\/doi.org\/10.31548\/economics\/1.2025.29.<\/span><\/li>\n
  7. Kravchuk, O. (2025). The digital ecosystem of human resource management 5.0: A new paradigm of human-centered development. Problems of Modern Transformations. Series: Economics and Management, (20). https:\/\/doi.org\/10.54929\/2786-5738-2025-20-04-07.<\/span><\/li>\n
  8. Moczyd\u0142owska, J., Sadkowska, J., & Leszczewska, K. (2024). Exploring green HR practices in the construction industry – Evidence from Poland. Sustainability, 16(22). https:\/\/doi.org\/10.3390\/su16229886.<\/span><\/li>\n
  9. Modrzy\u0144ska, J., Szpak, A., & Willa, R. (2025). The concept of \u2018building back better\u2019 and the reconstruction of Ukraine and its cities. European Planning Studies, 33(1), 1\u201319. https:\/\/doi.org\/10.1080\/09654313.2024.2405960.<\/span><\/li>\n
  10. Moore, J. F. (2006). Business ecosystems and the view from the firm. The Antitrust Bulletin, 51(1), 31\u201375. https:\/\/doi.org\/10.1177\/0003603X0605100103.<\/span><\/li>\n
  11. Shevchenko, T., Yannou, B., & Saidani, M. (2025). \u00abBuild Back Better\u00bb for war-torn Ukraine: dual strategies for integrating circularity in post-disaster recovery. Proceedings of the Design Society, 5, 821\u2013830. https:\/\/doi.org\/10.1017\/pds.2025.83.<\/span><\/li>\n
  12. Thomson, I., & Boutilier, R. G. (2011). The Social License to Operate. SME mining engineering handbook, 1, 1779-1796.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: 6 April 2026<\/span><\/strong><\/p>\n

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    Shymanovska-Dianych L., Husakovska T.,Rybalko-Rak L., Kuzhel N. (2026). “Innovative HR Practices of Construction Companies within the Entrepreneurial
    \nEcosystem of Post-War Ukraine: Imperatives of Sustainable Development”. Modern Economics, 56(2026), 299-304.DOI: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-42.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: L 74; M 12; O 32; Q56 DOI: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-42 [\/vc_column_text][vc_column_text]Shymanovska-Dianych Lyudmyla, Doctor of Economics, Professor, The Head of the Department of Management, Poltava University of Economics and Trade, Poltava, Ukraine ORCID: 0000-0001-6499-0953 e-mail: ludad584658@ukr.net Husakovska Tetiana, PhD (Economics), Associate Professor of the Department of Management, Poltava University of Economics and Trade, Poltava,
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