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{"id":22122,"date":"2026-06-02T09:20:43","date_gmt":"2026-06-02T06:20:43","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=22122"},"modified":"2026-06-02T09:20:43","modified_gmt":"2026-06-02T06:20:43","slug":"strategies-and-models-for-managing","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/strategies-and-models-for-managing\/","title":{"rendered":"Chernyavska I., Bulai O., Denshakova M. Strategies and Models for Managing the Economic Potential of an Enterprise"},"content":{"rendered":"

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JEL Classification:<\/strong> M10, M21, G30<\/span><\/i><\/td>\nDOI<\/b>: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-37<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][vc_column_text]Chernyavs’ka Iryna, <\/b>PhD (Economics), Associate Professor, Associate Professor at Department of Management, Dniprovsky State Technical University, Kamianske, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-2954-1156<\/span><\/a>
\ne-mail: <\/strong>eov-eco@ukr.net<\/span><\/a><\/p>\n

Bulai Oleksandr, <\/b>Postgraduate student at Department of Management, Dniprovsky State Technical University, Kamianske, Ukraine<\/span><\/p>\n

ORCID:<\/strong> 0000-0002-9236-9758<\/span><\/a>
\ne-mail: <\/strong>bulaialex1992@gmail.com<\/span><\/a><\/p>\n

Denshakova Mariia,<\/b> student of higher education of the first (bachelor) level in \u00abManagement\u00bb, Dniprovsky State Technical University, Kamianske, Ukraine<\/span><\/p>\n

Strategies and Models for Managing the Economic Potential of an Enterprise<\/b><\/p>\n

Abstract. Introduction. <\/i><\/b>In a dynamic market, enterprises require an effective, strategic approach to managing their economic potential. A thorough evaluation of financial standing and resources is essential for identifying reserves and developing sound strategies.<\/span><\/i><\/p>\n

Purpose<\/i><\/b>. The study aims to substantiate effective strategies and models for managing an enterprise’s economic potential, thereby increasing resource efficiency and strengthening competitiveness. The theoretical and methodological basis of this study is the systematization principle and graphical methods of presenting information. According to the study’s objective, the following tasks were set: analyzing internal reserves, optimizing the interaction between production and sales processes, and developing a systemic mechanism to increase the enterprise’s profitability and financial stability. The analysis was based on scientific works on the specified issues.<\/span><\/i><\/p>\n

Results<\/i><\/b>. The method of evaluating an enterprise’s economic potential has improved by combining financial indicators with resource efficiency indicators. The method of classifying internal reserves as part of strategic potential management has been clarified. A systematic strategy for increasing the efficiency of using production, labor, and material resources, based on coordinating them with operating market conditions, has been proposed. The developed recommendations aim to increase profitability, strengthen financial stability, and ensure the enterprise’s flexibility in a dynamic competitive environment, thereby enhancing its overall efficiency and competitiveness in the market. The analysis was based on scientific works on the specified issues.<\/span><\/i><\/p>\n

Conclusions<\/i><\/b>. Effective management of an enterprise’s economic potential is essential for its sustainable development and competitiveness. The feasibility of a strategic approach involving a comprehensive assessment of resources, identification of internal reserves, and coordination of management decisions is substantiated. The integration of resource, process, and adaptive approaches has been proven to increase the enterprise’s efficiency, profitability, and financial stability.<\/span><\/i><\/p>\n

Keywords: economic potential, strategic management, management models, assessment methods, internal reserves, efficiency of resource use<\/span><\/i><\/b>.<\/i><\/p>\n

References<\/b>:<\/strong><\/p>\n

    \n
  1. Sumets, O.M. (2021). Stratehichnyi menedzhment [Strategic Management]. Kharkiv: Kharkivskyi natsionalnyi universytet vnutrishnikh sprav. https:\/\/dspace.univd.edu.ua\/items\/42fe5fd1-140d-4bc9-9167-470c9fd78f0b.<\/span><\/li>\n
  2. Bogma, O., Hanechko, I. & Lymar, V. (2022) Ekonomichnyj potencial pidpryjemstva: zmist ta kljuchovi harakrerystyky [Econom\u0456c potent\u0456al of the enterpr\u0456se: essence and key character\u0456st\u0456cs]. Visnyk Kyi’vs’kogo nacional’nogo torgovel’no-ekonomichnogo universtytetu, 141(1), 58\u201368. https:\/\/doi.org\/10.31617\/visnik.knute.2022(141)04.\u00a0\u00a0<\/span><\/li>\n
  3. Bogma, O., Kamins’kyj, S. & Gutnyk, P. (2022). Finansovyj potencial pidpryjemstva: metodyka ocinjuvannja [Financial potential of the enterprise: assessing methodology]. Scientia Fructuosa, 2, 36\u201347. https:\/\/doi.org\/10.31617\/visnik.knute.2022(142)03.\u00a0<\/span><\/li>\n
  4. Vovk, O.M. & Dudik, A.O. (2020). Upravlinnia potentsialom rozvytku pidpryiemstva: stratehichnyi pidkhid [Managing the Development Potential of an Enterprise: a Strategic Approach]. Ekonomichnyi prostir, 162, 53\u201356. https:\/\/doi.org\/10.32782\/2224-6282\/162-9.<\/span><\/li>\n
  5. Kostetska, N.\u0406. (2021). Stratehichne upravlinnia potentsialom pidpryiemstva: teoretyko-metodychni aspekty [Strategic management of the enterprise potential: theoretical and methodological aspects]. Ekonomichnyi visnyk NTUU “Kyivskyi politekhnichnyi instytut”, 20, 51\u201355. https:\/\/ev.fmm.kpi.ua\/article\/view\/252604\/251605.<\/span><\/li>\n
  6. Vovk, M.V. (2025). Stratehichne upravlinnia potentsialom pidpryiemstv pid vplyvom viiskovykh dii v Ukraini [Strategic management of enterprise potentialunder the influence of military action in Ukraine]. Ukrainskyi ekonomichnyi chasopys, 10, 17\u201320. in Ukrainian. https:\/\/doi.org\/10.32782\/2786-8273\/2025-10-3.<\/span><\/li>\n
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  8. Cherniavska, I.M. & Denshakova, M.Yu. (2025). Efektyvnist protsesu pryiniattia rishen v upravlinni ekonomichnym potentsialom orhanizatsii [The efficiency of the decision-making process in managing the economic potential of an organization]. Naukovyi pohliad: ekonomika ta upravlinnia, 1 (89), 117\u2013123. https:\/\/doi.org\/10.32782\/2521-666X\/2025-89-17.<\/span><\/li>\n
  9. Shashyna, M.V. & Nedzelskiy, A.O. (2023). Otsiniuvannia efektyvnosti upravlinnia resursamy pidpryiemstva yak instrument zabezpechennia prybutkovosti [Assessment of the efficiency of enterprise resource management as a profitability tool]. Naukovyi visnyk Lvivskoho derzhavnoho universytetu vnutrishnikh sprav (seriia ekonomichna), (1), 125\u2013132. https:\/\/doi.org\/10.32782\/2311-844X\/2023-1-17.\u00a0<\/span><\/li>\n
  10. Cherniavska, I.\u041c. & Holub, O.V. (2024). Vplyv elementiv ekonomichnoho zabezpechennia na efektyvnist upravlinnia innovatsiiamy v zbutovii diialnosti kompanii [Influence of elements of economic security on the efficiency of innovation management in the marketing activities of the company]. Ekonomichnyi visnyk Dniprovskoho derzhavnoho tekhnichnoho universytetu, 1(8), 133\u2013142. https:\/\/doi.org\/10.31319\/2709-2879.2024iss1(8).306503pp133-142.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Received: <\/strong>21 March<\/span><\/strong>\u00a02026<\/span><\/p>\n

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    Chernyavska I., Bulai O., Denshakova M. (2026). Strategies and Models for Managing the Economic Potential of an Enterprise. Modern Economics, 56(2026), 261-268.DOI: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-37.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    [vc_row][vc_column][vc_column_text] JEL Classification: M10, M21, G30 DOI: https:\/\/doi.org\/10.31521\/modecon.V56(2026)-37 [\/vc_column_text][vc_column_text]Chernyavs’ka Iryna, PhD (Economics), Associate Professor, Associate Professor at Department of Management, Dniprovsky State Technical University, Kamianske, Ukraine ORCID: 0000-0002-2954-1156 e-mail: eov-eco@ukr.net Bulai Oleksandr, Postgraduate student at Department of Management, Dniprovsky State Technical University, Kamianske, Ukraine ORCID: 0000-0002-9236-9758 e-mail: bulaialex1992@gmail.com Denshakova Mariia, student of higher education of
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