{"id":9153,"date":"2018-03-20T18:42:58","date_gmt":"2018-03-20T16:42:58","guid":{"rendered":"https:\/\/modecon.mnau.edu.ua\/?p=9153"},"modified":"2018-03-23T14:08:46","modified_gmt":"2018-03-23T12:08:46","slug":"creative-humen-capital-as-the-factor-of-development-of-innovative-economy","status":"publish","type":"post","link":"https:\/\/modecon.mnau.edu.ua\/en\/creative-humen-capital-as-the-factor-of-development-of-innovative-economy\/","title":{"rendered":"Posnova T., CREATIVE HUMEN CAPITAL AS THE FACTOR OF DEVELOPMENT OF INNOVATIVE ECONOMY"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>JEL <\/strong><strong>Classification:<\/strong> O 31.<\/p>\n<p><strong>Posnova T., <\/strong>Ph.D., Associate Professor of the Department of Economic Theory, University of the State Tax Service of Ukraine, Irpin, Ukraine<\/p>\n<p style=\"text-align: center;\"><strong>CREATIVE HUMEN CAPITAL AS THE FACTOR OF DEVELOPMENT OF INNOVATIVE ECONOMY<\/strong><\/p>\n<p><strong>Introduction. <\/strong><em>Currently in the world theory and practice, a fundamentally new concept of social development based on understanding of creativity as a key factor of innovative economy has appiaved. On the basis of predictions of different authoritative international organizations in the next decade a large part of GDP will be generated mainly due to the creative factors of production. It is considered that the creative capital will be the core of human resources in creative economy. The leaders of the socio-economical and scientific-technical progress will become those countries which will master the science of creative management of socio-economic development in innovation economy.<\/em><\/p>\n<p><strong>Purpose<\/strong><em>. The purpose is to investigate the essence and features of creative human capital as a factor for the development of innovative economy.<\/em><\/p>\n<p><strong>Results.<\/strong><em> This article has the aim to present the classification of industries, which operate the creative human capital, namely, activities related to basic, interrelated and indirect industries. Due to this classification the analysis of human resources, which are employed in creative sector of Ukraine, is also given.<\/em><\/p>\n<p><em>Characteristic features of representatives of the creative class are:<\/em><\/p>\n<ul>\n<li><em>sensibility to new knowledge, that are becoming the main mean of production. Striving for being aware of all new technologies, innovations, achievements of science in various spheres;<\/em><\/li>\n<li><em>\u00a0exchange of knowledge with others, that becomes a creative process and is not the printing-down of already worked out algorithms;<\/em><\/li>\n<li><em>work on the joint of different spheres of knowledge and different professional spheres, that actively promotes the competitiveness of representatives of creative class at the market of labor and makes them unique specialists;<\/em><\/li>\n<li><em>easy adaptation to the changeable world that requires the ability to refuse from already existing operating ideas in order to promote the new ones;<\/em><\/li>\n<li><em>mobility, that needs readiness to change job, residence, in behalf of career, professional promotion, ability to do work which is interesting;<\/em><\/li>\n<li><em>an unwillingness to belong to formal organizations, to remain free &#8211; lancer, a free hunter;<\/em><\/li>\n<li><em>high self-esteem qualities about personal demand at the market of labor that assists in active displacement in search for workplace.<\/em><\/li>\n<\/ul>\n<p><em>Creativity (creative skills, creative activity and creative approach) is ability to generate unusual ideas, refuse from the traditional ways of thinking, quickly and effectively to carry out an intellectual breakthrough in the process of coping with problem situations.<\/em><\/p>\n<p><em>To the most well-known forms of creativity display belong:<\/em><\/p>\n<ul>\n<li><em>innovations that bring fundamentally new ideas;<\/em><\/li>\n<li><em>inventions which are creation anything new, unknown before;<\/em><\/li>\n<li><em>discoveries \u2013 something that is set again, invented.<\/em><\/li>\n<\/ul>\n<p><em>By creative economy we mean the complex of socio-economic relations, which rise concerning the production, distribution, exchange and consumptions, which are based on non-standard, unconventional, uncopiable ideas, concepts and strategies, events that provide the effective solution to socio-economic problems on the basis of new knowledge and fundamentally new decisions.<\/em><\/p>\n<p><em>Basic factors, which determine creativity of a human capital, are from one side, such personal qualities such as mobility, ingenuity, constructiveness etc. On the other hand are life experience and individual knowledge of personality in the specific field.<\/em><\/p>\n<p><em>One of basic roles in the process of development of creative human capital plays the direct investment in education (studies and professional preparation and retraining of cadres), in medicine, scientific and technical progress and innovations, mobility of human resources.<\/em><\/p>\n<p><strong>Conclusions.<\/strong><em> The article makes recommendations for the development of new theoretical and practical methods and approaches to stimulate rational and efficient use of creative and intellectual capital as the main factor of formation of innovative economy. In particular, the establishment of special programs to support the development of creative intellectual services, products and startups, as well as attracting of foreign experts to hold national creative capital in Ukraine are showed in this article.<\/em><\/p>\n<p><strong>Keywords:<\/strong> <em>creative human capital, intellectual potential, innovative economy, creative sector, creative economy.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>References:<\/strong><\/p>\n<ol>\n<li>Ayupov, R. F. <em>Vliyanie kreativnoho kapitala na razvitie innovatsionnoy ekonomiki<\/em> [The influence of creative capital on the development of innovative economy], available at: https:\/\/goo.gl\/9AuUtM.<\/li>\n<li>Vakhovych, I. M. &amp; Chul, O. M. (2014). <em>Rozvytok creatyvnoyi economiky v umovah transkordonnoho spivrobitnytstva<\/em> [Development of creative economy in conditions of cross-border cooperation], <em>Problems of the economy, vol. 3,<\/em> available at: https:\/\/goo.gl\/DZdP7W.<\/li>\n<li>Halahova, T. O. (2015). <em>Modeliuvannia strategichnoho rozvytku kreatyvnogo komponenta menedzhmentu u haluzi programnoho zabezpechennia ta compyutenyh posluh <\/em>[Modeling strategic development of the creative component of management of international companies in the field of software and computer services], <em>Business Inform, vol. 5,<\/em> 78-87.<\/li>\n<li>Gnedovsky, M. \u201cCrisis is the best incentive for a creative economy\u201d [Online], available at: http:\/\/newslab.ru\/article\/291960.<\/li>\n<li>Doroshenko, O. (2014), \u201cThe formation of the creative sector of the global economy\u201d, Ph.D. Thesis, KNEU, Kyiv, Ukraine.<\/li>\n<li>Zelentsova, E. V. &amp; Smooth, N. V. (2010). <em>Tvorcheskiye industrii: teorii i praktiki<\/em> [Creative industries: theory and practice], Classics \u2013 \u0425\u0425\u0406, Moscow, Russia.<\/li>\n<li><em>Kak ukraintsi delaiut dengi na resursah<\/em> [How Ukrainians make money on ideas] [Online], available at: http:\/\/www.liga.net\/projects\/just_business.<\/li>\n<li>Kyrziuk, S. V. (2014)<em>, <\/em>\u201cInternational and domestic trends in the development of a creative economy\u201d, <em>Scientific Bulletin of the Kherson State University<\/em>, vol. 6 (1), pp. 68-72.<\/li>\n<li>Kotler, F. (2016), \u201cThe end of capitalism? 14 Antidotes from Market Economy Diseases\u201d, [Online], available at: https:\/\/goo.gl\/QWyRxy.<\/li>\n<li>Lukyanenko, D. &amp; Titova, O. <em>Innovatsiyno-kreatyvnyi komponent globalnoho menedzhmentu<\/em> [Innovative-creative component of global management] [Online], available at: https:\/\/goo.gl\/6DTrn1.<\/li>\n<li>O&#8217;Connor J. (2004), <em>Kulturnaya politika kak vliyanie: Export idei tvorcheskih industry v Sankt-Peterburge<\/em> [Cultural Policy as Influence: Exporting the Ideas of Creative Industries to St. Petersburg], Institute of Cultural Policy, Moscow, Russia.<\/li>\n<li>Mokir, D. (2014), <em>Rychag bogatstva. Tehnologicheskaya kreativnost i ekonomicheskiy progress<\/em> [The lever of wealth. Technological Creativity and Economic Progress], Publishing House of Gaidar Institute, Moscow, Russia.<\/li>\n<li>Landry, C. (2011), Kreativny gorod [<em>Creative City<\/em>], Classics-XXI, Moscow, Russia [in Russian].<\/li>\n<li>Popikov, O. O. \u201cCreative human capital as a factor in the development of the innovation economy of the country\u201d [Online], available at: https:\/\/goo.gl\/cGu73C.<\/li>\n<li>\u201cProduction 2.0: is Ukraine ready to jump into the future\u201d, [Online], available at: https:\/\/goo.gl\/oLCKGV.<\/li>\n<li>Proskurina, M. O. (2015), \u201cCreative industries as the basis of the country&#8217;s economic security\u201d, Bulletin of the Odessa National University, vol. 20\/6, pp. 56-60.<\/li>\n<li>Radionova, I. O. (2015), \u201cThe city at the age of creativity: the definition of the theoretical foundations of political strategies of socio-economic development\u201d, Modern society, vol. 1 (2), pp. 132-146.<\/li>\n<li>Stepanov, A. A. &amp; Savina, M. V (2014). <em>Chelovecheskie resursy v kreativnoy ekonomike<\/em> [Human Resources in the Creative Economy], Moskow, Russia.<\/li>\n<li>Ukraina-2030. Doktryna zbalansovonoho rozvytku (2017) [Ukraine-2030. The doctrine of balanced development], Calvary, Lviv, Ukraine.<\/li>\n<li>Florida, R. (2007), <em>Kreativnyi Klass: lyudi kotorye menyayut buduschee<\/em> [Creativity class: people who change the future], Publishing House &#8220;Classics-XXI&#8221;, Moscow, Russia.<\/li>\n<li>Hawkins, J. (2011), <em>Kreativnaia ekonomika<\/em> [Creativity], Classics-XXI, Moscow, Russia.<\/li>\n<li>Yuryev, V. <em>Chelovecheskiy kapital kreativnogo klassa<\/em> [Humen capital of the creative class] [Online], available at: https:\/\/cyberleninka.ru\/article\/n\/chelovecheskiy-kapital-kreativnogo-klassa.<\/li>\n<li>Yastremska, O. M. &amp; Bardadym, O. I. (2013), <em>Motyvatsiya kreatyvnosti novatoriv<\/em> [Motivational of creativity innovators], HN\u0415U, Harkiv, Ukraine.<\/li>\n<li>Adorno, Theodor, W., &amp; Horkheimer, \u041c. (1969). Dialektik der Aufklaerung Philosophische Fragmente S.Fischer Veriag GmbH Frankfurt am Main [Online], available at: www.kph.npu.edu.ua.<\/li>\n<li>Cushing, R. (2001). \u201cCreative Capital, Diversity and Urban Growth\u201d, Unpublished manuscript, Austin, Texas.<\/li>\n<\/ol>\n<div class=\"sdm_download_item \"><div class=\"sdm_download_item_top\"><div class=\"sdm_download_thumbnail\"><img decoding=\"async\" class=\"sdm_download_thumbnail_image\" src=\"https:\/\/modecon.mnau.edu.ua\/wp-content\/uploads\/2017\/08\/pdf.jpg\" alt = \"posnova.pdf\" \/><\/div><div class=\"sdm_download_title\">posnova.pdf<\/div><\/div><div style=\"clear:both;\"><\/div><div class=\"sdm_download_description\"><\/div><div class=\"sdm_download_size\"><span class=\"sdm_download_size_label\">Size: <\/span><span class=\"sdm_download_size_value\">0.4<\/span><\/div><div class=\"sdm_download_link\"><span class=\"sdm_download_button\"><a href=\"https:\/\/modecon.mnau.edu.ua\/en\/?sdm_process_download=1&download_id=9193\" class=\"sdm_download blue\" title=\"posnova.pdf\" target=\"_blank\">Download Now!<\/a><\/span><span class=\"sdm_download_item_count\"><span class=\"sdm_item_count_number\">250<\/span><span class=\"sdm_item_count_string\"> Downloads<\/span><\/span><\/div><\/div><div class=\"sdm_clear_float\"><\/div>\n<p style=\"text-align: left;\"><a href=\"https:\/\/modecon.mnau.edu.ua\/en\/issue-7-2018\/\">&lt;&lt; Back to contents<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]JEL Classification: O 31. Posnova T., Ph.D., Associate Professor of the Department of Economic Theory, University of the State Tax Service of Ukraine, Irpin, Ukraine CREATIVE HUMEN CAPITAL AS THE FACTOR OF DEVELOPMENT OF INNOVATIVE ECONOMY Introduction. Currently in the world theory and practice, a fundamentally new concept of social development based on understanding of<br \/><a href=\"https:\/\/modecon.mnau.edu.ua\/en\/creative-humen-capital-as-the-factor-of-development-of-innovative-economy\/\" class=\"more\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[88,67],"tags":[89],"_links":{"self":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/9153"}],"collection":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=9153"}],"version-history":[{"count":0,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/posts\/9153\/revisions"}],"wp:attachment":[{"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=9153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=9153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modecon.mnau.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=9153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}