JEL Classification: Н7, Н72. Hrystenko О., Candidate of Economics, Associate Professor of the Department of Business Economics, Mykolayiv National Agrarian University, Mykolayiv, Ukraine Lapin V., Master of the Faculty of Management, Mykolayiv National Agrarian University, Mykolayiv, Ukraine Vlasyuk A., Master of the Faculty of Management, Mykolayiv National Agrarian University, Mykolayiv, Ukraine MECHANISM OF THE USERead more