JEL Classification: Q18; O15; R29 DOI: https://doi.org/10.31521/modecon.V42(2023)-14 Trusova Natalia, Doctor of Economic Sciences, Professor, Professor of the Department of Finance, Accounting and Taxation, Dmytro Motornyi Tavria State Agrotechnological University, Zaporizhzhia, Ukraine ORCID ID: 0000-0001-9773-4534 e-mail: trusova_natalya5@ukr.net Kukina Natalia, PhD in Economics, Associate Professor, Associate Professor of the Department of Marketing, Dmytro Motornyi Tavria State AgrotechnologicalRead more