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JEL Classification:M31; M37; M39; D83. DOI: https://doi.org/10.31521/modecon.V46(2024)-02 Igor Bednin, postgraduate student of the Department of Public Management and Administration and International Economics, Mykolaiv National Agrarian University, Mykolaiv, Ukraine e-mail: igorbednin77@gmail.com   Current Trends in Marketing Communications Management Abstract.  Introduction. An effective marketing communication system is a key factor in ensuring the competitiveness of enterprises inRead more

JEL Classification: R580;  L830. DOI: https://doi.org/10.31521/modecon.V46(2024)-01 Yatsenko Volodymyr, Doctor of Economics, Professor of the Department of Tourism and Hotel and Restaurant Business, Bogdan Khmelnytskyi National University of Cherkasy, Cherkasy, Ukraine ORCID ID: 0000-0001-7180-0986 e-mail: jatsenkovm@ukr.net Skidanov Oleksiy, Postgraduate student of the department of Tourism and Hotel and Restaurant Business, Bogdan Khmelnytskyi National University of Cherkasy,Read more