JEL Classification: R31, L85, M31 DOI: https://doi.org/10.31521/modecon.V48(2024)-08 Makarova Viktoriia, Doctor of sciences (Economics), Professor of the Marketing and logistics Department, Sumy National Agrarian University, Sumy, Ukraine ORCID ID: 0000-0003-1076-9246 e-mail: victoria.makarova24@ukr.net Mushtai Valentyna, PhD, Associate professor of the Marketing and logistics Department, Sumy National Agrarian University, Sumy, Ukraine ORCID ID: 0000-0001-9042-0241 e-mail: vamushtai@gmail.com MarketingRead more