Cui Xiaoping, Phd student of “Management” speciality, Public Management and Administration Department, Sumy National Agrarian University, Sumy, Ukraine

ORCID ID: 0009-0008-1716-2037
e-mail: 36481529@qq.com

Alina Brychko, Candidate of Economic Sciences, Associate Professor of Public Management and Administration, Sumy National Agrarian University, Sumy, Ukraine

ORCID ID: 0000-0003-4902-1403
e-mail: researcheimsnau@gmail.com

Analysis of enterprise management innovation in the context of the Internet

Abstract. Introduction. Nowadays, with the continuous progress and development, scientific and technological innovation has promoted the popularization and application of the Internet and modern information technology, accelerated the digitalization process of social development, and also driven the introduction and fusion of Internet technology in various industrial fields. In the context of the Internet era, enterprise management has embraced the development of innovative opportunities at the same time, but also faces certain challenges in management innovation. In order to ensure the high quality and high efficiency of enterprise management innovation work, to adapt to the change of enterprise management in the new era, more and more enterprises are actively taking advantage of the Internet to accelerate their own development speed. The new management model based on Internet technology can improve the efficiency, foresight and predictability of enterprises, thus greatly improving the market competitiveness of enterprises. In enterprise management, enterprises need to do information technology construction and management innovation co-development, with the help of advanced science and technology, in the combination of advanced enterprise management mode and their own actual basis to play their own creativity, innovation for their own development of enterprise management mode, so as to achieve information management innovation. Combining enterprise management innovation with the Internet is quite necessary for the introduction of innovative thinking and ideas, with an open attitude towards big data and other scientific advancements and technology. The development of the Internet can not only promote the innovation of technology, but also optimize the development environment inside and outside the enterprise, the gradual integration of network technology in various industries, which indicates the direction of modern enterprise management and innovation, and provides a way to improve the business operations and social development needs.

Purpose. The purpose of this paper is to provide support for the success of enterprise management reform by exploring the feasible path of enterprise management innovation under the Internet perspective, and then to promote the sustainable development of enterprises.

Results. This paper takes the Internet era as the background, analyses and discusses the feasible way of enterprise management innovation under the background of the Internet, so that enterprises can maintain the power of efficient operation and sustainable development under the fierce market competition, and provide support for the success of enterprise management innovation, which in turn promotes the sustainable development of enterprises.

Conclusions. The advent of the Internet era has brought challenges to enterprise management, but also created opportunities for management innovation. In order to ensure the stable operation and long-term development of enterprises, it is necessary to face the challenges and be bold to innovate, relying on Internet thinking, new management mode oriented to customer service needs, flat management structure, digital marketing channels and people-oriented talent training mode, to provide support for enterprise management innovation, and then in the depth of the integration of Internet technology in enterprise management, along with the actual development of enterprises and according to the development trend of the market economy, effectively optimise and innovate enterprise management, achieve the scientific formulation and effective implementation of enterprise management strategies and measures.

Keywords: Internet; modern information technology; enterprise; management innovation.

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