JEL Classification: L8; I2. DOI: https://doi.org/10.31521/modecon.V28(2021)-17 Polishchuk Iryna, Doctor of Economic Sciences, Associate Professor, Head of Marketing and Advertising Department, Vinnytsia Institute of Trade and Economics of KNUTE, Vinnytsia, Ukraine ORCID ID: 0000-0001-6939-8529 е-mail: i.polishchuk@vtei.edu.ua Dovhan Yuriy, Candidate of Economic Sciences, Senior Lecturer of the Marketing and Advertising Department, Vinnytsia Institute of Trade andRead more