JEL Classification: M31, M37, M39 DOI: https://doi.org/10.31521/modecon.V24(2020)-10 Zahladko V., 1st year master’s degree student of the International Economics and Management Faculty at Kyiv National Economic University named after V. Hetman, Kyiv, Ukraine ORCID ID: 0000-0002-0722-0167 e-mail: vlad.zahladko@kneu.edu.ua Priority Areas for the Development and Implementation of Alternative Digital Marketing Instruments Abstract. Introduction. In theRead more