JEL Classification: E62, C45, Q18. DOI: https://doi.org/10.31521/modecon.V18(2019)-29 Tanasychuk A., Doctor of Economics, Professor, Department of Marketing and Advertising, Vinnytsa Institute of Trade and Economics of KNUTE, Vinnytsia, Ukraine ORCID ID: 0000-0002-7967-0239 e-mail: tanass2005@ukr.net Dyachuk N., Bachelor of Higher Education, Faculty of Economics of Management and Law, Vinnytsa Institute of Trade and Economics of KNUTE, Vinnitsa,Read more