JEL Classification: С 53; F 47. DOI: https://doi.org/10.31521/modecon.V19(2020)-15 Kuzmynchuk Nataliia, Doctor of Economics, Professor, Professor of Department of Marketing, Management and Entrepreneurship, V.N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID ID: 0000-0002-9844-3429 e-mail: nkuzminchuk@ukr.net Kutsenko Tetiana, PhD in Economics, Associate Professor, Associate Department of Marketing, Management and Entrepreneurship, V.N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID ID:Read more







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