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JEL Classification: М30; M31; М37; M39; L10. DOI: https://doi.org/10.31521/modecon.V46(2024)-16 Viktoriia Stamat, PhD (Economics), Associate Professor, Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0001-5789-4023 e-mail: vmkolesnyk@ukr.net Anastasiia Sarkova, Bachelor Student of Management Faculty, Mykolayiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0009-0006-0679-5934 e-mail: s.sarkova.sar@gmail.com   Ethnic Marketing: Adapting Strategies toRead more

JEL Classification: M14; М21. DOI: https://doi.org/10.31521/modecon.V46(2024)-14 Samira Piletska, Doctor of Economic Sciences, Professor, Professor of the Department of Air Transport Economics, Banking and Insurance, National Aviation University, Kyiv, Ukraine ORCID ID: 0000-0002-3638-3002 e-mail: 0508486185@ukr.net Tetyana Koritko, Candidate of Economic Sciences, Associate Professor, Senior Scientific Specialist in the Problems of Business Economics, Institute of Industrial Economics,Read more

JEL Classification: G30; G32. DOI: https://doi.org/10.31521/modecon.V46(2024)-15 Vitalii Pokynchereda, PhD (Economics), Associate Professor, Associate Professor of the Department of Accounting and Taxation, Vinnytsia Institute of Trade and Economics of State University of Trade and Economics, Vinnytsia, Ukraine ORCID ID: 0000-0003-2734-8667 e-mail: v.pokynchereda@vtei.edu.ua Olga Timchenko, PhD (Economics), Associate Professor, Associate Professor of the Department of Management namedRead more

JEL Classification: G14; G21; G24. DOI: https://doi.org/10.31521/modecon.V46(2024)-17 Trusova N.V., Doctor of Economic Sciences, Professor, Professor of the Department of Finance, Accounting and Taxation, Dmytro Motornyi Tavria State Agrotechnological University, Zaporizhzhia, Ukraine ORCID ID: 0000-0001-9773-4534 e-mail: vfomi0709@gmail.com Melnyk O.V., graduate student of the third (educational and scientific) level of higher education Dmytro Motornyi Tavria State AgrotechnologicalRead more

JEL Classification: F62; R12. DOI: https://doi.org/10.31521/modecon.V46(2024)-18 Vira Fomishyna, Doctor of Economics, Professor, Head of the Department of Foreign Economic Activity, Kherson National Technical University, Khmelnytskyi, Ukraine ORCID ID: 0000-0002-7276-3280 e-mail: vfomi0709@gmail.com Nadiia Fedorova, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Foreign Economic Activity, Kherson National Technical University, Khmelnytskyi, Ukraine ORCIDRead more