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JEL Classification: F62; R12. DOI: https://doi.org/10.31521/modecon.V46(2024)-18 Vira Fomishyna, Doctor of Economics, Professor, Head of the Department of Foreign Economic Activity, Kherson National Technical University, Khmelnytskyi, Ukraine ORCID ID: 0000-0002-7276-3280 e-mail: vfomi0709@gmail.com Nadiia Fedorova, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Foreign Economic Activity, Kherson National Technical University, Khmelnytskyi, Ukraine ORCIDRead more

JEL Classification: C80; С88; M21; M41; N22; N2; Р47. DOI: https://doi.org/10.31521/modecon.V46(2024)-09 Tetiana Kuchmiiova, PhD (Economics), Associate Professor of the Department of Economic Cybernetics, Computer Sciences and Information Technologies, Mykolaiv Natiоnal Agrarian University, Mykоlaiv, Ukraine ORCID ID: 0000-0001-5647-8167 e-mail: pisochenko@mnau.edu.ua Liudmyla Borian, Senior Lecturer the Department of Economic Cybernetics, Computer Sciences and Information Technologies, Mykolaiv NatiоnalRead more

JEL Classification: M12, M31. DOI: https://doi.org/10.31521/modecon.V46(2024)-08 Nataliia Kovalenko, PhD in Economics, Associate Professor of the Department of Administrative Management and Foreign Economic Activity, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine ORCID ID: 0000-0003-0621-8214 e-mail: nperederiy@nubip.edu.ua Maksym Dunin, PhD student, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine ORCIDRead more

JEL Classification: J21; O14. DOI: https://doi.org/10.31521/modecon.V46(2024)-07 Dmytro Kobets, PhD (Economics), Associate Professor, Associate Professor of the department of HR-engineering in business economics, Khmelnytskyi National University, Khmelnytskyi, Ukraine ORCID ID: 0000-0002-4822-2951 e-mail: asstejnnki@gmail.com   The Role of Virtual Reality in Transforming HR Processes: Experience and Innovations Abstract. Introduction. In the rapidly changing modern business environment, technologyRead more

JEL Classification: G21. DOI: https://doi.org/10.31521/modecon.V46(2024)-06 Andrii Gukaliuk, Candidate of Economics, Associate Professor, Associate Professor of the Department of Business Economics, Ivan Franko Lviv National University, Lviv, Ukraine ORCID ID: 0000-0002-7831-0573 e-mail: andrii.gukaliuk@lnu.edu.ua Yaryna Pas, Candidate of Economics, Associate Professor of the Department of Finance, Banking and Insurance, Lviv University of Business and Law, Lviv, UkraineRead more

JEL Classification: A22; E40; G22; G52. DOI: https://doi.org/10.31521/modecon.V46(2024)-05 Nelya Volkova, PhD in Economics, Associate Professor of the Department of Finance and Banking, Vasyl’ Stus Donetsk National University, Vinnytsia, Ukraine ORCID ID: 0000-0003-3790-3636 e-mail: n.volkova@donnu.edu.ua Anastasia Nikolaeva, student of Department of Finance and Banking, Vasyl’ Stus Donetsk National University, Vinnytsia, Ukraine ORCID ID: 0009-0002-0005-7691 e-mail: nikolaevanasta200@gmail.comRead more

JEL Classification: O31, O33. DOI: https://doi.org/10.31521/modecon.V46(2024)-04 Orest Bonetskyy, PhD (Economics), Senior Lecturer of the Department of Pharmacy and Biology, Stepan Gzhytskyi National University of Veterinary Medicine and Biotechnologies of Lviv, Lviv, Ukraine ORCID ID: 0000-0002-5797-0310 e-mail: orest_bonetskyi@lvet.edu.ua Roman Zhelizniak, PhD (Economics), Associate Professor of the Department of Finance, Lviv Polytechnic National University, Lviv, Ukraine ORCIDRead more

JEL Classification: Е20; L14; M14. DOI: https://doi.org/10.31521/modecon.V46(2024)-03 Olha Bilska, Doctor of Economics, Professor, Professor of the Department of National Economy, Marketing and International Economic Relations, Classical Private University, Zaporizhzhia ORCID ID: 0000-0001-7197-9330 e-mail: Lexusol1987@gmail.com   Social Responsibility of the Society Under the Conditions of War and Recovery of Ukraine: a Macroeconomic Analysis Abstract. Introduction.  TheRead more

JEL Classification:M31; M37; M39; D83. DOI: https://doi.org/10.31521/modecon.V46(2024)-02 Igor Bednin, postgraduate student of the Department of Public Management and Administration and International Economics, Mykolaiv National Agrarian University, Mykolaiv, Ukraine e-mail: igorbednin77@gmail.com   Current Trends in Marketing Communications Management Abstract.  Introduction. An effective marketing communication system is a key factor in ensuring the competitiveness of enterprises inRead more

JEL Classification: R580;  L830. DOI: https://doi.org/10.31521/modecon.V46(2024)-01 Yatsenko Volodymyr, Doctor of Economics, Professor of the Department of Tourism and Hotel and Restaurant Business, Bogdan Khmelnytskyi National University of Cherkasy, Cherkasy, Ukraine ORCID ID: 0000-0001-7180-0986 e-mail: jatsenkovm@ukr.net Skidanov Oleksiy, Postgraduate student of the department of Tourism and Hotel and Restaurant Business, Bogdan Khmelnytskyi National University of Cherkasy,Read more