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JEL Classification: H21, H25, H26, P11, M11. DOI: https://doi.org/10.31521/modecon.V17(2019)-19 Lagodienko N., Ph.D. (Economics), Senior Lecturer, Mykolaiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0003-3528-0519 e-mail: besedina77@gmail.com Bondarenko A., applicant for higher education of Accounting and Finance faculty, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0002-4021-5773 e-mail: ivanenko.anyuta140497@gmail.com Tarasenko V., applicant for higher education of Accounting and Finance faculty,Read more

JEL Classification: D40, D52. DOI: https://doi.org/10.31521/modecon.V17(2019)-32 Raкhman M., PhD in Economics, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID ID: 0000-0001-7408-4049 e-mail: rahmanms0312@gmail.com Masliy V., student, Faculty of Economics, V. N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID ID: 0000-0003-3174-2982 e-mail: vika_masliy@ukr.net Advertising Consumer Market in Ukraine   Abstract. Introduction.Read more