JEL Classification: R58; M30 DOI: https://doi.org/10.31521/modecon.V39(2023)-01 Albeshchenko Oleksii, PhD in Economics, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0002-9920-7049 e-mail: aalbeschenko@gmail.com Development of a Regional Tourism Brand on the Example of the Nikolaev City Territorial Community Abstract. Introduction. As the business market develops, the presence or absence of a “brand” in theRead more