JEL Classification: M3; D41; O33 DOI: https://doi.org/10.31521/modecon.V41(2023)-12 Melnychenko Olexandr, PhD in Economics, Lecturer at the Department of Enterprise Economics, Accounting and Audit, Bohdan Khmelnytsky Cherkasy National University, Cherkasy, Ukraine ORCID ID: 0009-0003-4248-4840 e-mail: kaf.epoa2016@gmail.com The Role of Marketing Innovations in Increasing the Competitiveness of the Enterprise Abstract. Introduction. Innovative marketing is a separate branchRead more