JEL Classification: G21 DOI: https://doi.org/10.31521/modecon.V42(2023)-13 Pas Yaryna, PhD in Economics, Associate Professor of the Department of finance, banking and insurance, ZVO «Lviv University of Business and Law», Lviv, Ukraine ORCID ID: 0000-0002-3675-2015 e-mail: yaruna86@ukr.net Digital Marketing as the Main Tool for Ensuring the Development of the Banking Business in Ukraine Abstract. Introduction. In theRead more