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JEL Classification: М11, М13, M31. DOI: https://doi.org/10.31521/modecon.V49(2025)-18 Viktoriia Makerska, PhD student of the Department of Marketing, Sumy State University, Sumy, Ukraine ORCID ID: 0000-0001-6628-8623 e-mail: v.makerska@kmm.sumdu.edu.ua   Problems of CRM Systems Implementing in Small and Medium-Sized Businesses Abstract. Introduction. In the context of globalization and constant changes, small and medium-sized businesses play an increasingly importantRead more

JEL Classification: M 11. DOI: https://doi.org/10.31521/modecon.V49(2025)-17 Kurepin Viacheslav, Candidate of Economic Sciences, docent, Associate Professor of the Department of Vocational Training Methodology Mykolaiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0003-4383-6177 e-mail: kypins@ukr.net Valeriia Ivanenko, student of higher education Faculty of Management, Mykolaiv National Agrarian University, Mykolaiv, Ukraine e-mail: valeria857@ukr.net   Interaction Between Local AuthoritiesRead more

JEL Classification: A22; C13; I20; I21 DOI: https://doi.org/10.31521/modecon.V49(2025)-01 Babenko Dmytro, PhD (Technical Sciences), Professor, First Vice Rector, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0003-2239-4832 e-mail: babenko@mnau.edu.ua Dotsenko Nataliia, Doctor of Pedagogy, Professor, Professor of Department of General Technical Disciplines, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0003-1050-8193 e-mail: dotsenkona@mnau.edu.ua Polyansky Pavlo, PhDRead more

JEL Classification:I31, O13, Q14, Q18 DOI: https://doi.org/10.31521/modecon.V49(2025)-04 Burkovska Alla, Ph. D (Economics), Associate Professor of the Department of Finance, Banking and Insurance, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0003-4158-1721 e-mail: burkovskaya@mnau.edu.ua Burkovska Anna, Ph. D (Economics), Associate Professor of the Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID:Read more

JEL Classification: H11; H19. DOI: https://doi.org/10.31521/modecon.V49(2025)-16 Kraus Nataliia, Dr. Sc. (Economics), Professor, Leading Researcher of Scientific and research part, Bohdan Khmelnytskyi National University of Cherkasy, Cherkasy, Ukraine ORCID ID: 0000-0001-8610-3980 e-mail: k2205n@ukr.net Kraus Kateryna, Cand. Sc. (Economics), Assosiate Professor, Senior Research Officer of Scientific and research part, Bohdan Khmelnytskyi National University of Cherkasy, Cherkasy, UkraineRead more

JEL Classification:Q15; Q17; O13 DOI: https://doi.org/10.31521/modecon.V49(2025)-02 Bytsiura Yurii, PhD (Economics), Associate Professor of the Department of Management and Innovative Technologies of Socio-Cultural Activities, Marketing and Economics, Mykhailo Dragomanov State University, Kyiv, Ukraine ORCID ID: 0000-0001-5499-9102 e-mail: yu.v.bitsura@npu.edu.ua Manzhula Ievgeniia, Senior Lecturer, Department of Management and Innovative Technologies of Socio-Cultural Activities, Marketing and Economics, Mykhailo DragomanovRead more

JEL Classification: L96, M21, O33. DOI: https://doi.org/10.31521/modecon.V49(2025)-15 Kotvytska Nataliia, Doctor of Economics, Associate Professor of the Department of  Economics, Finance and Accounting, Private Higher Education Institution «European University», Kyiv, Ukraine ORCID ID: 0000-0003-0864-1470 e-mail: nataliia.kotvytska@e-u.edu.ua Ovsiіenko Nataliia, Candidate of economic sciences, Associate Professor, Head of the Department of management and marketing, Private Higher Education InstitutionRead more

JEL Classification: F 35; M 40; M 41. DOI: https://doi.org/10.31521/modecon.V49(2025)-14 Kolisnyk O. P., PhD in Economics, Associate Professor, Associate Professor of the Department of Accounting and Auditing, State Tax University, Irpin, Ukraine ORCID ID: 0000-0003-1755-5638 e-mail: o.p.kolisnyk@dpu.edu.ua Kupriianova A. O., first (bachelor’s) degree student, Faculty of Taxation, Accounting and Audit, State Tax University, Irpin, UkraineRead more

JEL Classification: F35, F13, H84, O19, K33. DOI: https://doi.org/10.31521/modecon.V49(2025)-13 Ishchuk Yulia, Doctor of Philosophy, Associate Professor, Associate Professor of the Department of International Economic Relations, Vasyl’ Stus Donetsk National University, Vinnytsia, Ukraine ORCID ID: 0000-0002-4187-7816 e-mail: yu.ishuk@donnu.edu.ua Hryb Anna, student at 4th year of study, specialty 292 “International Economic Relations”, educational program “International Business. BusinessRead more

JEL Classification: М13; О32. DOI: https://doi.org/10.31521/modecon.V49(2025)-12 Natalia Zakharchenko, Doctor of Economics, Professor, Professor of the Department of Economics, Law and Business Management, Odessa National University of Economics ORCID ID: 0000-0002-9895-531Х e-mail: nvzakharchenko777@gmail.com Natalia Dobrova, PhD in Economics, Associate Professor of the Department of Economics, Law and Business Management, Odesa National Economic University ORCID ID: 0000-0002-1786-1291Read more