JEL Classification: А12; C44; D83; E26 DOI: https://doi.org/10.31521/modecon.V39(2023)-08 Kasianova Nataliia, Doctor of Economics, Professor, The Head of the Department of Business Analytics and Digital Economy, National Aviation University, Kyiv, Ukraine ORCID ID: 0000-0001-7729-2011 e-mail: nat_kas@ukr.net Bilychenko Maksym, graduate student of the Department of Business Analytics and Digital Economy, National Aviation University, Kyiv, Ukraine ORCID ID:Read more