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JEL Classification: M30; M31; M39; L10; L86 DOI: https://doi.org/10.31521/modecon.V38(2023)-23 Stamat Viktoriia, PhD (Economics), Associate Professor, Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0001-5789-4023 e-mail: vmkolesnyk@ukr.net Nekhachyk Elizaveta, Bachelor Student of Management Faculty, Mykolayiv National Agrarian University, Mykolaiv, Ukraine e-mail: nehay4ikelisaveta@gmail.com   The Main Trends of Marketing Activity: the WorldRead more

JEL Classification: M11; M40; D83 DOI: https://doi.org/10.31521/modecon.V38(2023)-22 Sirenko Natalia, Doctor of Economics, Professor, The Head of the Department of Finance, Banking and Insurance, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0003-1660-1073 e-mail: sirenko@mnau.edu.ua Semeniuk Anastasiia, Applicant of Higher Education, Accounting and Finanсe Faculty, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0009-0000-7373-0627 e-mail: a.semeniuk2002@gmail.comRead more

JEL Classification: D90; M21 DOI: https://doi.org/10.31521/modecon.V38(2023)-21 Riabchenko, I., Affiliated Honorary Research Fellow, Fil. Dr. Jan-U. Sandal Institute, Finstadjordet, Norway ORCID ID: 0000-0001-6181-0611 e-mail: provost@janusandal.no   Statistical Marketing Efficiency in a Complex of Behavioral Economics and Marketing    Abstract. Introduction. Behavioral economics is an essential tool for understanding and predicting the behavior of consumers and organizationsRead more

JEL Classification: M12; M54; D23; Z13 DOI: https://doi.org/10.31521/modecon.V38(2023)-20 Poltorak Anastasiia, Doctor of Sciences (Economics), Associate Professor, Head of the Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0002-9752-9431 e-mail: poltorak@mnau.edu.ua   Positive Psychology as a Tool for Staff Motivation    Abstract. Introduction. In the conditions of martial law in Ukraine, theRead more

JEL Classification: F29; L66 DOI: https://doi.org/10.31521/modecon.V38(2023)-19 Nataliia Parkhomenko, Doctor of Economics and Management, Associate Professor, Professor of the Department of International Economic Relations, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine ORCID ID: 0000-0001-8776-6970 e-mail: parkhomenko.na28@gmail.com Olga Denysiuk, PhD (Economics), Associate Professor of the Department of Economics, Management and Territorial Management, Institute of InnovativeRead more

JEL Classification: L15; L83; L23 DOI: https://doi.org/10.31521/modecon.V38(2023)-18 Pavliuk Svitlana, PhD (Economics), Associate Professor, Deapartment of Hotel and Restaurant Business and Business Organization, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0001-9093-5237 e-mail: svetlanapavliyk@gmail.com   Business Processes Organization in the Hotel and Restaurant Business    Abstract. Introduction. In our days modern society is characterized by changes.Read more

JEL Classification: Z3; Z30; Z32; L83 DOI: https://doi.org/10.31521/modecon.V38(2023)-17 Oliynyk T.G., PhD (Economics), Associate Professor of the Department of Enterprise Economics, Mykolaiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0002-5803-2596 e-mail: oliinyktg@gmail.com   Development of Tourism in the Mykolaiv Region    Abstract. Introduction. The article reveals the current state of the tourism industry in the MykolaivRead more

JEL Classification: М31; І21 DOI: https://doi.org/10.31521/modecon.V38(2023)-16 Natalia Nosan, Doctor of Economics, Professor, Professor of the Department of Management and Civil Service, The Bohdan Khmelnytsky National University of Cherkassy, Cherkassy, Ukraine ORCID ID: 0000-0002-4005-8333 e-mail: natali_nosan@ukr.net Sergey Nazarenko, Doctor of Economics, Professor, Head of the Department of Management and Civil Service, The Bohdan Khmelnytsky National UniversityRead more

JEL Classification: L14; L83; M31; R11; Q26 DOI: https://doi.org/10.31521/modecon.V38(2023)-15 Valentyna Mushtai, PhD (Economics), Associate Professor of the Marketing and logistics Department  Sumy National Agrarian University, Sumy, Ukraine ORCID ID: 0000-0001-9042-0241 e-mail: vamushtai@gmail.com Marharyta Lyshenko, Doctor in Economics, Professor of the Marketing and logistics Department, Sumy National Agrarian University, Sumy, Ukraine ORCID ID: 0000-0002-6321-5178 e-mail: lm_1980@ukr.netRead more

JEL Classification: Q01 DOI: https://doi.org/10.31521/modecon.V38(2023)-14 Nataliia Matseliukh, Doctor of Economics, Professor ,The Head of the Department of Economic Policy, State Tax University, Irpin, Ukraine ORCID ID: 0000-0002-4171-3109 e-mail: nmaceluh@ukr.net Tetiana Posnova, PhD (Economics), Associate Professor of the Department of Economic Policy, State Tax University, Irpin, Ukraine ORCID ID: 0000-0003-2038-7743 e-mail: tatosnova@gmail.com   Policies of SustainableRead more