JEL Classification: B410; I290; M310. DOI: https://doi.org/10.31521/modecon.V28(2021)-07 Kuzmynchuk N., Doctor of Economics, Professor, Professor of Department of Marketing, Management and Entrepreneurship, V.N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID ID: 0000–0002–9844–3429 e-mail: nkuzminchuk@ukr.net Kutsenko T., PhD in Economics, Associate Professor, Associate Department of Marketing, Management and Entrepreneurship, V.N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCIDRead more