JEL Classification: М 31. DOI: https://doi.org/10.31521/modecon.V27(2021)-27 Tanasychuk Alona, Doctor of Economics, Professor of Marketing and Advertising department, Vinnytsa Institute of Trade and Economics of KNUTE, Vinnytsia, Ukraine ORCID ID: 0000-0002-7967-0239 e-mail: tanass2005@ukr.net Sirenko Svitlana, Candidate of Technical Sciences, Senior Lecturer at Department of Commodity Science, Expertise and Trade Entrepreneurship Vinnytsa Institute of Trade and EconomicsRead more